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There is 1 module in this course
Building an engaged audience on Facebook requires more than just great content—it’s about strategic planning, community building, and real-time interaction. In this course, you’ll learn how to develop an effective content scheduling workflow, foster active communities, and use Facebook Live to connect with your audience in meaningful ways. You’ll start by mastering content planning and management to organize and schedule posts efficiently. Next, you’ll explore strategies for growing and managing vibrant Facebook communities through Groups and Pages, leveraging engagement tactics, SEO, and hashtag strategies to boost visibility. Finally, you’ll learn how to host compelling Facebook Live sessions, from scriptwriting and technical setup to managing live interactions for maximum impact.
By the end of this course, you will be able to:
- Build and manage active Facebook communities through Groups and Pages
- Create engagement-driven content
- Develop effective content scheduling workflows
- Leverage Facebook Live for real-time audience interaction
Building an engaged audience on Facebook requires more than just great content—it’s about strategic planning, community building, and real-time interaction. In this module, you’ll learn how to develop an effective content scheduling workflow, foster active communities, and use Facebook Live to connect with your audience in meaningful ways. You’ll start by mastering content planning and management to organize and schedule posts efficiently. Next, you’ll explore strategies for growing and managing vibrant Facebook communities through Groups and Pages, leveraging engagement tactics, SEO, and hashtag strategies to boost visibility. Finally, you’ll learn how to host compelling Facebook Live sessions, from scriptwriting and technical setup to managing live interactions for maximum impact.
What's included
6 videos4 readings7 assignments
Show info about module content
6 videos•Total 15 minutes
Why Facebook Content Planning and Management Matters•2 minutes
How to Plan Content for Facebook•2 minutes
Why Building Active Facebook Communities Matters•2 minutes
How to Use Facebook’s Community Management Tools•4 minutes
Why Facebook Live Matters•2 minutes
How to Set Up Facebook Live•3 minutes
4 readings•Total 31 minutes
Facebook Content Management Guide•10 minutes
Facebook Community Building Guide•10 minutes
Facebook Live Broadcasts Guide•10 minutes
Congratulations and Next Steps•1 minute
7 assignments•Total 120 minutes
Graded Quiz: Growth and Engagement on Facebook•30 minutes
Activity: Create a Facebook Content Calendar•20 minutes
Assignment - Knowledge Check: Content Planning and Management•10 minutes
Activity: Create a Facebook Community Strategy•20 minutes
Knowledge Check: Building Active Facebook Communities•10 minutes
Activity: Plan a Facebook Live Session•20 minutes
Knowledge Check: Facebook Live Broadcasting•10 minutes
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What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.