Coursera

Facebook Content Creator Pro Specialization

Grow your skills with Coursera Plus for $239/year (usually $399). Save now.

Coursera

Facebook Content Creator Pro Specialization

Learn Facebook Marketing from Posts to Profits.

Build your complete Facebook strategy with content creation, community building, and advertising.

Nina Ottaviano
Michael Morgan
Emmanuel Ibekwe

Instructors: Nina Ottaviano

Included with Coursera Plus

Get in-depth knowledge of a subject

from 1,793 reviews of courses in this program

Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject

from 1,793 reviews of courses in this program

Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Create compelling Facebook content across all formats including posts, videos, and live streams.

  • Build engaged communities and understand the algorithm for maximum organic reach.

  • Master Facebook advertising and monetization features to generate revenue from your presence.

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English
Recently updated!

March 2026

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Coursera

Specialization - 20 course series

Facebook Strategy: Effective Content

Facebook Strategy: Effective Content

Course 1, 1 hour

What you'll learn

  • Develop effective strategies for Facebook content

Skills you'll gain

Category: Content Strategy
Category: Target Audience
Category: Performance Analysis
Category: Content Performance Analysis
Category: Social Media Content
Category: Social Media
Category: Customer Insights
Category: Facebook
Category: Digital Media Strategy
Category: Social Media Strategy
Category: Content Marketing
Category: Target Market
Facebook Planning: Manage Content Like a Pro

Facebook Planning: Manage Content Like a Pro

Course 2, 1 hour

What you'll learn

  • Plan and manage your Facebook content for consistency and impact

Skills you'll gain

Category: Social Media Management
Category: Social Media Content
Category: Content Strategy
Category: Content Management
Category: Facebook
Category: Live Streaming
Category: Content Creation
Category: Content Performance Analysis
Category: Scheduling
Category: Social Media
Category: Calendar Management
Category: Google Workspace
Category: Drive Engagement
Category: Workflow Management
Facebook Content Creation Essentials

Facebook Content Creation Essentials

Course 3, 3 hours

What you'll learn

  • Create engaging content for Facebook with ease

Skills you'll gain

Category: Content Creation
Category: Facebook
Category: Video Production
Category: Storytelling
Category: AI Product Strategy
Category: Design Elements And Principles
Category: Photo Editing
Category: Social Media
Category: Video Editing
Category: Prompt Engineering
Category: Graphic Design
Category: Photo/Video Production and Technology
Category: Drive Engagement
Category: Writing
Category: Social Media Content
Category: Copywriting
Facebook Visuals: Enhance Photography & Design

Facebook Visuals: Enhance Photography & Design

Course 4, 1 hour

What you'll learn

  • Design eye-catching visuals for your Facebook content

Skills you'll gain

Category: Layout Design
Category: Storytelling
Category: Photo Editing
Category: Graphic and Visual Design
Category: Content Creation
Category: Design Elements And Principles
Category: Photography
Category: Design
Facebook Watch: Create Engaging Videos

Facebook Watch: Create Engaging Videos

Course 5, 1 hour

What you'll learn

  • Create and optimize video content for Facebook Watch

Skills you'll gain

Category: Video Production
Category: Facebook
Category: Storytelling
Category: Video Editing
Category: Videography
Category: Storyboarding
Category: Content Creation
Facebook Storytelling: Write Compelling Stories

Facebook Storytelling: Write Compelling Stories

Course 6, 1 hour

What you'll learn

  • Craft posts that capture attention and encourage interaction on Facebook

Skills you'll gain

Category: Drive Engagement
Category: Content Creation
Category: Storytelling
Category: Social Media Content
Category: Copywriting
Category: Facebook
Category: Social Media Campaigns
Category: Social Media
Category: Prompt Engineering Tools
Category: AI Product Strategy
Category: Persuasive Communication
Category: Writing
Category: Business Writing
Facebook Live: Real-Time Engagement

Facebook Live: Real-Time Engagement

Course 7, 1 hour

What you'll learn

  • Leverage Facebook Live for real-time audience interaction

Skills you'll gain

Category: Customer Engagement
Category: Live Streaming
Category: Social Media
Category: Scheduling
Category: Social Media Strategy
Category: Technical Support
Category: Content Strategy
Category: Social Media Content
Category: Video Production
Category: Content Development and Management
Category: Facebook
Category: Drive Engagement
Facebook Insights: Crack the Algorithm

Facebook Insights: Crack the Algorithm

Course 8, 1 hour

What you'll learn

  • Demystify Facebook’s algorithm to enhance your reach

Skills you'll gain

Category: Facebook
Category: Content Performance Analysis
Category: Social Media Strategy
Category: Content Creation
Category: Social Media
Category: Social Media Content
Category: Drive Engagement
Category: Analysis
Facebook Analytics: Optimize Performance

Facebook Analytics: Optimize Performance

Course 9, 1 hour

What you'll learn

  • Use analytics to optimize your Facebook strategies and performance

Skills you'll gain

Category: Social Media
Category: Analytics
Category: Performance Analysis
Category: Content Performance Analysis
Category: Data Analysis
Category: Social Media Content
Category: Data-Driven Decision-Making
Category: Social Media Strategy
Category: Facebook
Category: Trend Analysis
Category: Social Media Marketing
Category: Performance Metric
Category: Driving engagement
Category: Marketing Analytics
Facebook Optimization: Grow Your Presence

Facebook Optimization: Grow Your Presence

Course 10, 2 hours

What you'll learn

  • Optimize your Facebook page for steady growth

Skills you'll gain

Category: Content Strategy
Category: Content Performance Analysis
Category: Facebook
Category: Social Media Management
Category: Data-Driven Decision-Making
Category: Social Media Content
Category: Brand Marketing
Category: Analytics
Category: Online Advertising
Category: Social Media Strategy
Category: Performance Measurement
Category: Instagram
Category: Social Media Marketing
Category: Promotional Strategies
Category: Marketing Analytics
Category: Revenue Management
Category: Key Performance Indicators (KPIs)
Category: Scalability
Facebook Growth: Boost Your Engagement

Facebook Growth: Boost Your Engagement

Course 11, 3 hours

What you'll learn

  • Grow your Facebook audience and drive engagement

Skills you'll gain

Category: Content Strategy
Category: Drive Engagement
Category: Live Streaming
Category: Social Media Marketing
Category: Facebook
Category: Social Media Content
Category: Social Media Strategy
Category: Scheduling
Category: Social Media Management
Category: Community Development
Category: Content Creation
Category: Social Media Campaigns
Category: Content Management
Facebook Communities: Maximize Interaction

Facebook Communities: Maximize Interaction

Course 12, 1 hour

What you'll learn

  • Build and nurture active communities on Facebook

Skills you'll gain

Category: Community Development
Category: Content Strategy
Category: Drive Engagement
Category: Social Media Management
Category: Discussion Facilitation
Category: Social Media Content
Category: Facebook
Facebook Monetization: Collaborate with Brands

Facebook Monetization: Collaborate with Brands

Course 13, 1 hour

What you'll learn

  • Monetize your Facebook content and grow your business

Skills you'll gain

Category: Content Strategy
Category: New Business Development
Category: Social Media Marketing
Category: Business Development
Category: Live Streaming
Category: Social Media Strategy
Category: Goal Setting
Category: Social Media Management
Category: Facebook
Category: Target Audience
Category: Content Marketing

What you'll learn

  • Generate targeted social media content: create personalized social media content tailored to different audience segments.

  • Design visually appealing social media posts: use generative AI to craft engaging visuals that complement their social media posts.

  • Analyze and refine content: measure engagement and adjust their content strategy based on performance data

Skills you'll gain

Category: Social Media Content
Category: Content Strategy
Category: ChatGPT
Category: Content Creation
Category: Storytelling
Category: Target Audience
Category: Drive Engagement
Category: Content Performance Analysis
Category: Prompt Engineering
Category: Social Media Campaigns
Category: Market Research
Category: Social Media Strategy
Category: Social Media Marketing
Category: Copywriting
Create Animated Social Media Posts using Canva

Create Animated Social Media Posts using Canva

Course 15, 2 hours

What you'll learn

  • Develop a new animated social media post using Canva.

  • Utilize the elements tool to create a background for a social media post.

  • Prepare an animated social media post using the text tool in Canva.

Skills you'll gain

Category: Animations
Category: Canva (Software)
Category: Graphics Software
Category: Graphical Tools
Category: Graphic and Visual Design
Category: Content Creation
Category: Collaborative Software
Category: Marketing
Category: Graphic Design
Category: Social Media
Small Business Marketing Using Facebook

Small Business Marketing Using Facebook

Course 16, 2 hours

What you'll learn

  • Create a Facebook profile and a Facebook business page

  • Learn about the features of your new Facebook business page

  • Learn how to market your small business on social media and communicate with clients

Skills you'll gain

Category: Facebook
Category: Social Media Marketing
Category: Customer Engagement
Category: Marketing Analytics
Category: Content Marketing
Category: Social Media Content
Category: Social Media
Category: Social Media Management
Category: Advertising
Category: Target Audience
Category: Digital Advertising
Category: Scheduling
Organic Marketing: Facebook Groups For Small Businesses

Organic Marketing: Facebook Groups For Small Businesses

Course 17, 2 hours

What you'll learn

  • Create A client profile & Develop an attractive Facebook account.

  • Target and Leverage Facebook groups & their netiquette.

  • Construct an action plan.

Skills you'll gain

Category: Facebook
Category: Drive Engagement
Category: Social Media Marketing
Category: Persona Development
Category: Content Creation
Category: Social Media
Category: Business Marketing
Category: Marketing
Category: Marketing Planning
Category: Prospecting and Qualification
Category: Target Audience
Create a Facebook Business Page

Create a Facebook Business Page

Course 18, 2 hours

What you'll learn

  • Create a detailed Facebook page

  • Setup automated responses and automated messages

  • Add another admin to your Facebook page

Skills you'll gain

Category: Facebook
Category: Instagram
Category: Social Media Management
Category: Marketing Automation
Category: Administration
Category: Social Media
Category: Marketing
Category: Content Development and Management
Category: Automation
Get Started with Facebook Ads Manager

Get Started with Facebook Ads Manager

Course 19, 2 hours

What you'll learn

  • Know how to get started with Facebook Ads Manager.

Skills you'll gain

Category: Facebook
Category: Advertising Campaigns
Category: Advertising
Category: Social Media Marketing
Category: Digital Advertising
Category: Social Media
Category: User Accounts
Category: Social Media Management
Category: Account Management
How to Set Up a Facebook Ads Campaign

How to Set Up a Facebook Ads Campaign

Course 20, 2 hours

What you'll learn

  • Learn how to create a Business Manager account that will allow you to have full control of your presence on Facebook

  • Learn how to make and run ads on Facebook according to a clear objective following the Business objective of your company

Skills you'll gain

Category: Budgeting
Category: Advertising Campaigns
Category: Social Media Campaigns
Category: Digital Advertising
Category: Social Media Management
Category: Campaign Management
Category: Facebook
Category: Target Audience
Category: Paid media
Category: Social Media Marketing
Category: Social Media
Category: Marketing Budgets
Category: Marketing
Category: Digital Marketing
Category: Advertising

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Nina Ottaviano
28 Courses26,318 learners
Michael Morgan
1 Course1,322 learners
Emmanuel Ibekwe
Coursera
4 Courses14,233 learners

Offered by

Coursera

Why people choose Coursera for their career

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Coursera Plus

Open new doors with Coursera Plus

Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions