Entrepreneurship Strategy: From Ideation to Exit

Entrepreneurship Strategy: From Ideation to Exit

Instructor: Ambroise Huret

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4 modules

Gain insight into a topic and learn the fundamentals.

1,225 reviews

Beginner level

No prior experience required

Flexible schedule

2 weeks at 10 hours a week

Learn at your own pace

97%

Most learners liked this course

4 modules

Gain insight into a topic and learn the fundamentals.

1,225 reviews

Beginner level

No prior experience required

Flexible schedule

2 weeks at 10 hours a week

Learn at your own pace

97%

Most learners liked this course

Skills you'll gain

Details to know

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Assessments

11 quizzes, 5 assignments

Taught in English

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There are 4 modules in this course

This course covers in the chronological order each defining step of an entrepreneurial project. It begins with very personal considerations related to getting to better know yourself better so as to decide if you are ready for the multiple challenges of entrepreneurship. It then deals with creativity in order to provide the right set of tools to find an idea with the right potential to disrupt an existing business. We then discuss how to gather a founding team, how to raise money to initiate the project, and how to deal with day to day cash management. Later in the course, we discuss the art of selling, focusing on business to business sales, and how to measure the product launch phase using cohort analysis. Later on, we discuss the challenges of HR in an entrepreneurial environment, and of recruiting at a point where nobody knows your company. We then describe very practical techniques to initiate the international development of a small company. Last, we cover the exit strategy topic.

Welcome to the module 1. In this week, we’re going to deal with knowing who you are, because knowing yourself is the key to shaping a project that will truly fulfill you. We will talk about your “intimate mechanics”, and take a closer look at your inner functioning. We will also discuss your intrinsic values to help you assess if they match the demanding reality of entrepreneurship. Finally, we will see how you can analyze and then consolidate your “belief system”, i.e. the set of values that are the pillars of your personal and professional life.

What's included

13 videos7 readings1 quiz2 assignments1 peer review3 discussion prompts

13 videos Total 48 minutes

Introduction to Entrepreneurship Strategy: from Ideation to Exit 7 minutes
Introduction to the guests entrepreneurs 3 minutes
Identifying the intimate pillars of your entrepreneurial journey: your personal values Part 1 2 minutes
Interview: Personal values 1 minute
Identifying the intimate pillars of your entrepreneurial journey: your personal values Part 2 3 minutes
The lines of code that define your inner functioning: your “intrinsic programs” 6 minutes
Choosing entrepreneurship compared to your other options: The Cash Flow Quadrant 5 minutes
Interview: Stories of choosing entrepreneurship over job 3 minutes
The life choice of entrepreneurship: identifying the trade-offs 5 minutes
Interview: The life choice of the entrepreneurs 2 minutes
Understanding your belief system 5 minutes
Strengthening your beliefs using “the little lies of success" 5 minutes
Interview: Stories of belief system, as road to entrepreneurship 1 minute

7 readings Total 36 minutes

Course Syllabus 10 minutes
Objectives of Lesson 1 2 minutes
Additional Resources: Mastering your emotions 5 minutes
Objectives of the lesson 2 2 minutes
Additional Resources: Robert T. Kiyosaki’s Cashflow Quadrant: 5 minutes
Objectives of the lesson 3: 2 minutes
Peer Review Overview: Qualities of strong feedback 10 minutes

1 quiz Total 15 minutes

Graded Quiz Module 1 15 minutes

2 assignments Total 36 minutes

Practice Quiz Lesson 1 6 minutes
Practice quiz Lesson 2 30 minutes

1 peer review Total 60 minutes

Writing a commercial proposition which follows your intrinsic program 60 minutes

3 discussion prompts Total 30 minutes

Your top five personal values: 10 minutes
Dissociating yourself from your project: 10 minutes
Discussion on empowering and limiting beliefs: 10 minutes

Welcome to the module 2- this week, you will learn about some creativity techniques designed for entrepreneurship. You will also learn a step by step strategy to gather a founding team. Finally, you will be able to learn about the analysis of your financial strategy, so as to decide if you should raise money…or not…and how.

What's included

12 videos6 readings3 quizzes1 assignment1 peer review3 discussion prompts

12 videos Total 57 minutes

The key questions to ask when looking for an idea for your project 5 minutes
Interview: Stories of finding an idea of a project 6 minutes
Design thinking methodology to refine your product or service 5 minutes
Interview of Julien Ulrich, Co-founder of ITEKUBE 4 minutes
The “S Curve” and the Singularity Concept part 1 6 minutes
The "S Curve” and the Singularity Concept part 2 3 minutes
Gathering a founding team part 1 4 minutes
Gathering a founding team part 2 5 minutes
Gathering a founding team part 3 5 minutes
Interview of Charles Simpson: Founder of Senior Media 2 minutes
Bootstrapping VS Raising Money 6 minutes
Interview: Stories of Bootstrapping VS Raising Money 6 minutes

6 readings Total 44 minutes

Objectives of the lesson 1 10 minutes
Tips for happiness from Tal Ben Sahar from Harvard University: 10 minutes
Learning objectives of lesson 2 2 minutes
Article: The Naïveté of "Exponential" Growth from Stanford Computer Science: 10 minutes
Lesson objectives 2 minutes
Pros and cons of raising money vs. bootstrapping 10 minutes

3 quizzes Total 90 minutes

Graded Quiz Module 2 30 minutes
Practice Quiz Lesson 1 30 minutes
Practice Quiz Lesson 3 30 minutes

1 assignment Total 30 minutes

Practice Quiz Lesson 2 30 minutes

1 peer review Total 60 minutes

Finding an idea for your company, product or service that corresponds to your values 60 minutes

3 discussion prompts Total 30 minutes

What makes organizations more creatively competitive? 10 minutes
Case of food delivery market 10 minutes
How to identify the co-founder of your entrepreneurial project? 10 minutes

In this module, you will learn the basics of day to day cash management as well as selecting and monitoring the right financial indicators. In the second part of this module, you will learn the importance of Selling: the great art of creating. We will also discuss about how to maintain rapport and how to launch a product by using the cohort analysis.

What's included

14 videos3 readings3 quizzes1 assignment1 peer review2 discussion prompts

14 videos Total 75 minutes

Understanding what is at stake with investors 5 minutes
Avoiding the traps when negotiating with investors 8 minutes
Interview: Stories of raising money 1 minute
Day to day cash management 6 minutes
Interview: Stories of day to day cash management 10 minutes
Structuring your Sales Strategy: Part 1 5 minutes
Structuring your Sales Strategy part 2 6 minutes
Interview: Structuring the sales strategy 2 minutes
Getting your First Meeting with your Prospect: Part 1 5 minutes
Getting your First Meeting with your Prospect: Part 2 4 minutes
Interview: Stories of first sales meetings 6 minutes
The Sales Meeting and the Art of Creating Rapport: Part 1 6 minutes
The Sales Meeting and the Art of Creating Rapport: Part 2 2 minutes
Interview: Stories of defining moments during sales meetings 7 minutes

3 readings Total 6 minutes

Objectives of the lesson 1 2 minutes
Lesson Objectives 2 minutes
Lesson Objectives 2 minutes

3 quizzes Total 90 minutes

Graded Quiz Module 3 30 minutes
Practice Quiz Lesson 1 30 minutes
Practice Quiz Lesson 3 30 minutes

1 assignment Total 30 minutes

Practice Quiz Lesson 2 30 minutes

1 peer review Total 60 minutes

Describing the sales strategy of the company, product or service that you chose in the peer assessments of Module 2 60 minutes

2 discussion prompts Total 20 minutes

Why should you be the first sales person in your company? 10 minutes
Share your experience of first sales meetings: 10 minutes

In this module, you will explore the challenges of human resources i.e. recruiting when nobody knows you, training on constantly evolving processes, and managing on a perpetually changing scale. Furthermore, a step by step strategy to international expansion. Finally, you will understand the importance of exit strategies.

What's included

12 videos6 readings4 quizzes1 assignment1 peer review2 discussion prompts

12 videos Total 55 minutes

Monitoring your product launch 6 minutes
Story of JobFact and the Lessons from a Failure 5 minutes
Interview: Julien Recoing, Co-founder of JobFact 3 minutes
Recruiting your first employees 5 minutes
Interview: Stories of recruiting first employees 2 minutes
Managing your team 7 minutes
Interview: Stories of managing teams 2 minutes
Initiating International expansion 7 minutes
Interview: Augustin Paluel-Marmont - Co-founder Michel & Augustin 4 minutes
Triggering the Exit strategy 9 minutes
Interview: Stories of Exit strategies 4 minutes
An advice from the successful entrepreneurs 3 minutes

6 readings Total 36 minutes

Lesson Objectives 2 minutes
Lesson Objectives 2 minutes
Forbes magazine: 7 keys to hiring your Startup's first employee 10 minutes
Lesson Objectives 2 minutes
How a French ‘kooky cookie’ brand cracked the US market? 10 minutes
Course Evaluation: Entrepreneurship Strategy 10 minutes

4 quizzes Total 120 minutes

Graded Quiz Module 4 30 minutes
Practice Quiz Lesson 1 30 minutes
Practice Quiz Lesson 2 30 minutes
Verification of Course Evaluation Completion 30 minutes

1 assignment Total 30 minutes

Practice Quiz Lesson 3 30 minutes

1 peer review Total 60 minutes

How would you prepare your exit strategy? 60 minutes

2 discussion prompts Total 20 minutes

What do we did wrong in JobFact? 10 minutes
Most important quality of a manager? 10 minutes

Instructor

Instructor ratings

(232 ratings)

Ambroise Huret

HEC Paris

2 Courses 70,036 learners

Offered by

HEC Paris

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Reviewed on May 25, 2020

fantastic course, i like its whole structure which is divided into short videos that never make it boring.

Reviewed on Jun 21, 2019

The course triggered and supported over it's duration structured reflection on my startup ideas, that's much more than I expected!

Reviewed on Jul 18, 2020

I recommend this course to everyone ,who has the vision for business, and those who want to learn more about the business world.

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