This course will explore the earlier stages of the entrepreneurial venture process across four modules. The modules will examine the nature of growth and error in entrepreneurial settings and how to manage resources in those settings. In addition, the modules will explore the emergence of entrepreneurial opportunities, the formulation of ideas in relation to those opportunities, and how those opportunities and ideas influence entrepreneurial phenomena. Finally, the course will focus on how business concepts underlie compelling entrepreneurial missions that provide guidance to the evolution of a venture’s business model and future strategic planning.

Entrepreneurship I: Laying the Foundation

Entrepreneurship I: Laying the Foundation
This course is part of Innovation: From Creativity to Entrepreneurship Specialization

Instructor: Thomas E. Parkinson
65,033 already enrolled
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1,315 reviews
What you'll learn
Demonstrate an understanding of how entrepreneurs can develop new venture ideas.
Examine a potential market opportunity and evaluate its viability.
Demonstrate an understanding of the concepts of entrepreneurial leadership and team building.
Develop a plan for identifying and securing early adopter customers for a new venture.
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17 assignments
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- Learn new concepts from industry experts
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There are 4 modules in this course
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Build toward a degree
This course is part of the following degree program(s) offered by University of Illinois Urbana-Champaign. If you are admitted and enroll, your completed coursework may count toward your degree learning and your progress can transfer with you.¹
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University of Illinois Urbana-Champaign

University of Maryland, College Park

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Reviewed on Jul 17, 2023
The course is great to me. Useful knowledge with practice case study from real companies under a comprehensive instruction of Mr. Tom Parkinson. Highly recommend!
Reviewed on Sep 14, 2018
Very usefully course with great combination of theory and practice. Assignment is well lay-out for thought process.
Reviewed on Jan 11, 2022
I had an amazing experience. I learnt that in order to call your startup a business you need a paying customer.

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