Do I need prior experience in email marketing to take this course?

You do not need any prior experience! Whether you're a complete newbie or want to brush up on your email marketing skills, this course will walk you through each key approach, platform, and technique.

What makes this email marketing online course unique?

This course gives you real-world experience with MailerLite, one of the best email marketing systems. You'll also gain exclusive tips on how to make lead magnets that people can't refuse, how to master email automation, and how to use A/B testing to make your campaigns better, all to get measurable results.

How will this course help my career?

Being good at email marketing is a valuable skill for any marketer. You'll discover the tools and strategies you need to manage successful email campaigns, create relationships with customers, and boost your ROI—skills that are in great demand in today's employment market.

Can I use these techniques for e-commerce or personal branding?

For sure! The tools and techniques are useful for corporations, freelancers, and anybody else who wants to establish relationships with their audience.

Can I take this course if I'm not using MailerLite?

Of course! This course uses MailerLite for hands-on activities, but the concepts you'll learn, such as how to develop a responsive email list, create appealing lead magnets, automate emails, and run A/B tests, can be used on any email marketing platform. No matter what tools you use, you'll learn skills that will help you with your email marketing.

When will I have access to the lectures and assignments?

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Email Marketing: Automate, Convert & Scale Revenue

Email Marketing: Automate, Convert & Scale Revenue

This course is part of Full Digital Marketing Specialization

Instructors: LearnKartS

Included with

Learn more

3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

6 hours to complete

Flexible schedule

Learn at your own pace

3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

6 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Master email marketing with MailerLite to boost your business growth and reach.
Grow your email list using strategies like lead magnets and segmentation.
Create high-converting landing pages and subscription forms that attract clients.
Automate and optimize email campaigns with A/B testing and detailed insights.

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

18 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Full Digital Marketing Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 3 modules in this course

When every inbox is overflowing, only smart, strategic emails stand out — and sell. This Email Marketing Course gives you the complete roadmap to craft, automate, and optimize emails that not only get opened — but get results.

Discover how to create the perfect lead magnet, build a responsive subscriber list, and have landing pages that convert. With MailerLite, you can optimize list segmentation, automate workflows, and view campaign stats to understand what drives performance. Learn from practical tactics such as A/B testing, personalization, and mobile optimization to increase engagement, conversion rates, and customer loyalty. If you are an entrepreneur scaling your business, a freelancer developing brand authority, or a marketer driving measurable ROI, this is the course that turns emails into profit-generating weapons. You’ll leave with the tactics and tools that the leading brands use to own the inbox and convert subscribers into lifelong customers. Enroll today and master the art of persuasive email marketing — where every message moves your audience and multiplies your growth.

Module details

Learn why email marketing is essential and how to understand your audience’s needs. Set up your MailerLite account and create powerful lead magnets that attract and grow your subscriber list.

What's included

12 videos4 assignments

12 videosTotal 45 minutes

Course Introduction1 minute
Why Email Marketing Is Important For Your & Your Business4 minutes
Creating Your Free mailerLite Account3 minutes
Knowing The MailerLite Interface4 minutes
First Step: Identify Your Customer's Needs3 minutes
What Are The Strategies For Building Your Email List?5 minutes
What is a Lead Magnet and How It Will Help To Grow Subscriptions Exponentially3 minutes
Types of Lead Magnets and How To Choose The Best One For You9 minutes
Best Practices When Creating A Lead Magnet3 minutes
EBook - How to Create an irresistable Lead Magnet4 minutes
Video Series - How to Create an Irresistible Lead Magnet2 minutes
PDF or Report - How to Create an Irrresistable Lead Magnet3 minutes

4 assignmentsTotal 50 minutes

Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Checkpoint Quiz10 minutes
Checkpoint Quiz10 minutes

Master subscriber management, groups, and segmentation inside MailerLite. Create high-converting landing pages and subscription forms to build a strong, engaged email list.

What's included

8 videos6 assignments

8 videosTotal 31 minutes

Subscriber Management Overview on MailerLite4 minutes
Creating Groups on MailerLite4 minutes
Importing or Exporting subscribers on MailerLite4 minutes
Remove inactive subscribers on MailerLite2 minutes
What is a Landing Page3 minutes
Creating an Irresistible Landing Page To Attract More Clients7 minutes
Creating Subscription Forms In MailerLite5 minutes
Adding a subscription form to your website2 minutes

6 assignmentsTotal 63 minutes

Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Checkpoint Quiz10 minutes
Checkpoint Quiz4 minutes
Checkpoint Quiz4 minutes

Build automated email sequences, analyze campaign performance, and apply A/B testing for better results. Learn personalization, mobile-friendly design, and best practices to keep your email account healthy and effective.