SeaportAI

Design Thinking | With Customer Personas and Gen-AI

SeaportAI

Design Thinking | With Customer Personas and Gen-AI

Govind Kumar

Instructor: Govind Kumar

Included with Coursera PlusLearn more

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Apply the five phases of the design thinking process - Empathize, Define, Ideate, Prototype and Test - to real-world challenges.

  • Use customer segmentation, personas, Voice of Customer and reframing to uncover needs and prioritize design requirements.

  • Leverage Gen-AI tools such as ChatGPT, Claude and Gemini for prompt engineering, persona creation, word cloud and rapid prototyping.

  • Create and refine user-centered solutions using prototyping, relevant design principles and metrics to test and improve outcomes

Details to know

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Recently updated!

October 2026

Assessments

15 assignments¹

AI Graded see disclaimer
Taught in English

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There are 11 modules in this course

Explore the evolution of design thinking, understand its five-step process, and begin developing customer personas to analyze user needs.

What's included

3 videos2 assignments

Learn key techniques for understanding user contexts, re-framing problems to uncover innovative solutions, and constructing journey and empathy maps.

What's included

4 videos2 assignments

Explore various ideation techniques, such as SCAMPER and the Six Thinking Hats method, to generate creative and structured solutions to design challenges.

What's included

3 videos2 assignments

Discover methodologies for validating design concepts, including the construction of Minimum Viable Products (MVPs) and the value of failing fast.

What's included

4 videos1 assignment

Investigate success metrics and learn how to identify and measure the most important indicators of design performance.

What's included

2 videos1 assignment

Master prompt engineering techniques with ChatGPT to segment customers, create word clouds, generate brand names, and design customer personas.

What's included

8 videos3 readings1 assignment

Utilize Google Gemini's capabilities to generate custom character designs, portraits, promotional advertisements, and lip-sync video content.

What's included

6 videos6 readings1 assignment

Harness Claude to critique UI/UX designs, build accessible landing pages, and implement the POUR principles of web accessibility.

What's included

7 videos1 assignment

Apply Gestalt psychology principles, including similarity, proximity, closure, and continuation, to create intuitive and harmonious user interfaces.

What's included

8 videos1 assignment

Analyze real-world design thinking applications and success stories, observing how re-framing and deep empathy resolve complex user issues.

What's included

6 videos2 assignments

What's included

1 assignment

Instructor

Govind Kumar
SeaportAI
1 Course6 learners

Offered by

SeaportAI

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¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.