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I liked the course, which conveys design thinking and design strategy principles and tools effectively and understandably. I hoped for a refresher on some key concepts and this course delivered. Some suggestions for improvement: The intense focus on the cases (Ubank / Swiss Re) is a bit too much. While the videos exemplify some of the ideas conveyed in the course, their value add is somewhat limited, so I ended up skipping through lots of these segments. Another idea, given that this wants to be a University course, would be to add some more in-depth reading material beyond blog posts. Other than that, thanks for the effort that went into preparing this!

The course started off really well. However i felt it ended a bit prematurely. The concepts of Business Strategy was explained and then there was a little deeper dive in design thinking. uptill here it was good.

However the part where Design Thinking meet Biz strat is what i was disappointed in. I felt there was more of a product development focus rather than Biz strat. I am still left wondering how to use design thinking in business strategy.

I enjoyed the refresher on business strategy and learned more about the principles of design thinking. The material was easy to grasp and useful. Even though it was great to get examples of how design thinking can be used in a practical context, there was too much emphasis on two very specific examples. I would have enjoyed a more varied approach with different examples of design strategy in practice.

I would love if we could get a PDF of the course information which we could use for our own reference. The content of the course is very informative. The content is well created and gives a through overview of what exactly is Design Strategy. It would be nice if we could actually see the product and application developed for SwissRe and Ubank.

Hi, I ve appreciated all the speeches, questionnaires and testimonials stories. I would only reccommand to change the BMC explanatory lesson and make it more practical and visual, showing the "how to" complete the Canva , not only telling. BMC it's a visual tool and in that way must be used.

Thanks to all the staff.

Yours

Donatella Derchi

A good introduction to Design thinking as it is used as part of business strategy. As with many coursera courses, this course was well-structured and communicated. More importantly, this is a good beginning to pursue greater learning by either applying the teachings "in situ" or as a springboard for further courses etc on this topic.

Good course giving a perspective on applying design thinking principles in business strategy. One suggestion - Both the case studies or examples are only in the area of product development. It would have been great if one of the case studies were in other business areas it would have helped get a broader perspective.

It has very good content but the videos are a bit simple compared with other courses in Coursera. The study cases are great but it would be great to have more visual examples of how to apply design thinking and how an MVP or a prototype looks like. Nevertheless great course.

The course was informative and helpful. The videos were very fast paced with tons of information and lessons taught in a very short timeframe. I often had to pause or repeat them to understand all of the information and take adequate notes for my own learning.

This is a really great introduction to Design Strategy. While I do have experience in HCD, this was a good insight into applying the methodology in business strategy. I would like to see more challenging assignments introduced as this quiz felt a bit too easy.

Good overview of the deisgn thinking practice.

However more focused on design thinking than corporate strategy; the use case could be more detailed as well;

Not suitable for people who already know and have use Business Canva business model .

Love the program. It would be 5-star excellence if the program is longer and deeper-dived with into each of the subjects giving more exercises and case-studies beyond what is current. Dr. Carla Harris made the course easy to understand.

Well articulated material and easy to digest byte sized elements. Covers well the topic of design thinking and how it blends with corporte and product strategy to result in design strategic thinking.

The course was succinct and provided useful case studies and tools to help implement a design thinking process. I would recommend it to other busy professionals who need a crash course on this topic.

The course is very useful and I've learned a lot. A suggestion is to add a few examples of completed artefacts, e.g. Business Model Canvas and explain the theory around the completed examples.

The course was great but I wish it had dug a bit deeper into how to use the BMC and how to use the Value Proposition Canvas, which are key tools to understanding the business and taking action.

Really compact, and time-effective way to learn. The quality of the teaching really stands out with the proper case companies included. This one of the courses that works online really well!

The course is heavily skewed towards design thinking and not as much into strategy per se. Otherwise is makes use of two real cases to navigate through the contents.

The case studies were really helpful. It would have been more interesting and informative to learn different type of business models for different lines of business.

I think it’s very complete and touches every important part of the subject. I liked how it was structured. I gave it a 4 because I didn’t really find useful week 4.

Good training with a bit different approach to design thinking that I aused to. Watch the interviews closely, the Bank case is interesting but not easy to digest.

Très bien conçu. Chaque étape inclut différentes approches d'apprentissage (vidéo, quiz, devoirs et travail de réflexion). J'ai vraiment apprécié ma formation.