Instructor: Eric Knight
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This module gives you an introduction to design strategy. We will look at design thinking and the tools behind it and explore the elements of corporate strategy. Then, we will explore how design strategy can be used as a vehicle to communicate corporate strategy.
7 videos4 readings2 assignments2 discussion prompts
In this module we'll look at how to plan and conduct primary market research and how to analyse the results. We'll then step through how to craft a meaningful problem definition statement.
4 videos4 readings4 assignments3 discussion prompts
In this module, we look at creating usable models and frameworks for gathering user feedback and testing solutions, through prototypes and a minimum viable product.
6 videos3 readings3 assignments2 discussion prompts
In this module, you will be introduced to two practical case studies which demonstrate how two Australian based companies are using design strategy to innovate and solve problems every day.
4 videos1 reading1 assignment3 discussion prompts
In this module, we will consider what the course has meant for you and how you may be able to use design strategy in your own business context.
2 videos1 reading1 peer review2 discussion prompts
The University of Sydney
Coursera Instructor Network
University of Virginia
1,222 reviews
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21.56%
4.16%
0.98%
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Reviewed on Oct 25, 2022
The content and the way content has been delivered is great. Business canvas- the templates, the thought provoking questions can be applicable to real life business challenges.
Reviewed on Nov 29, 2021
The course is heavily skewed towards design thinking and not as much into strategy per se. Otherwise is makes use of two real cases to navigate through the contents.
Reviewed on Dec 9, 2020
It's really an excellent course for UX professionals. It takes deep insight from the design thinking process to Design Strategy to Corporate Strategy. Thank you so much for the opportunity.
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