This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments.
Design-Led Strategy: Design thinking for business strategy and entrepreneurship
Design-Led Strategy: Design thinking for business strategy and entrepreneurship
Instructor: Eric Knight
82,072 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.6
(1,222 reviews)
Intermediate level
Some related experience required
Flexible schedule
Approx. 19 hours
Learn at your own pace
96%
Most learners liked this course
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
10 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 5 modules in this course
This module gives you an introduction to design strategy. We will look at design thinking and the tools behind it and explore the elements of corporate strategy. Then, we will explore how design strategy can be used as a vehicle to communicate corporate strategy.
What's included
7 videos4 readings2 assignments2 discussion prompts
In this module we'll look at how to plan and conduct primary market research and how to analyse the results. We'll then step through how to craft a meaningful problem definition statement.
What's included
4 videos4 readings4 assignments3 discussion prompts
In this module, we look at creating usable models and frameworks for gathering user feedback and testing solutions, through prototypes and a minimum viable product.
What's included
6 videos3 readings3 assignments2 discussion prompts
In this module, you will be introduced to two practical case studies which demonstrate how two Australian based companies are using design strategy to innovate and solve problems every day.
What's included
4 videos1 reading1 assignment3 discussion prompts
In this module, we will consider what the course has meant for you and how you may be able to use design strategy in your own business context.
What's included
2 videos1 reading1 peer review2 discussion prompts
Instructor
Instructor ratings
4.7 (383 ratings)Offered by
Recommended if you're interested in Business Strategy
The University of Sydney
Coursera Instructor Network
University of Virginia
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
4.6
1,222 reviews
- 5 stars
72.54%
- 4 stars
21.56%
- 3 stars
4.16%
- 2 stars
0.98%
- 1 star
0.73%
Showing 3 of 1222
KM
4
Reviewed on Sep 2, 2021
Well articulated material and easy to digest byte sized elements. Covers well the topic of design thinking and how it blends with corporte and product strategy to result in design strategic thinking.
SK
5
Reviewed on Dec 9, 2020
It's really an excellent course for UX professionals. It takes deep insight from the design thinking process to Design Strategy to Corporate Strategy. Thank you so much for the opportunity.
KK
5
Reviewed on Oct 25, 2022
The content and the way content has been delivered is great. Business canvas- the templates, the thought provoking questions can be applicable to real life business challenges.
New to Business Strategy? Start here.
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.