University of Maryland, College Park
Master Class for Corporate Entrepreneurs

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University of Maryland, College Park

Master Class for Corporate Entrepreneurs

Dr. James V. Green

Instructor: Dr. James V. Green

5,650 already enrolled

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Gain insight into a topic and learn the fundamentals.
4.7

(86 reviews)

Beginner level
No prior experience required
15 hours to complete
3 weeks at 5 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
4.7

(86 reviews)

Beginner level
No prior experience required
15 hours to complete
3 weeks at 5 hours a week
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

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Assessments

5 assignments

Taught in English

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This course is part of the Corporate Entrepreneurship: Innovating within Corporations Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course

Welcome to the Master Class for Corporate Entrepreneurs. This project-based course is designed to provide you with the resources and tools you need to develop a proposal for your corporate venture. Please study the readings below, which provide you with the materials and resources that you need to complete a successful proposal. We've also re-posted select video lectures from our companion corporate entrepreneurship courses to assist with your development of the new corporate venture proposal.

What's included

28 videos4 readings1 assignment

This module challenges you to develop and apply the Business Model Canvas tool to scope a corporate challenge or opportunity. You will learn how to identify and communicate the nine elements of a business model: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, and Cost Structure.

What's included

24 videos3 readings1 assignment

This modules focuses on enhancing your understanding of how an internal venture is organized, and how to overcome resistance to your new venture ideas within the company.

What's included

12 videos2 readings1 assignment

This module improves your understanding of how to secure and manage funding for your corporate venture. We will demystify key accounting and financing concepts to give corporate entrepreneurs a guide to developing the business case for their ideas, and securing funding to translate ideas into reality.

What's included

20 videos3 readings2 assignments

Instructor

Instructor ratings
4.6 (16 ratings)
Dr. James V. Green
University of Maryland, College Park
13 Courses169,110 learners

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4.7

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Reviewed on Jan 15, 2019

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