Led by Dan Gordon, a University of Maryland faculty member who teaches business modeling in the National Science Foundation's I-Corps Program, this course enables you to develop and apply the Business Model Canvas tool to scope a corporate challenge or opportunity. You will learn how to identify and communicate the nine elements of a business model: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, and Cost Structure.
Building the Business Model for Corporate Entrepreneurs
Building the Business Model for Corporate Entrepreneurs
This course is part of Corporate Entrepreneurship: Innovating within Corporations Specialization
Instructor: Daniel Gordon
8,986 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.6
(77 reviews)
Beginner level
No prior experience required
11 hours to complete
3 weeks at 3 hours a week
Flexible schedule
Learn at your own pace
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
3 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Corporate Entrepreneurship: Innovating within Corporations Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
In this module, we will introduce how to create and deliver value for existing and future customers of the company through a customer-validated, business modeling methodology.
What's included
8 videos6 readings1 peer review
In this module, we will examine how to identify real customers and conduct in-depth interviews to guide the customer discovery process for the corporate venture.
What's included
7 videos2 readings1 peer review
In this module, we will evaluate how to segment customers and develop a minimum viable product (MVP) with product-channel fit.
What's included
12 videos7 readings2 assignments
In this module, we will develop a business model that encompasses the product or service, customers, and economic engine that deliver on the corporate venture’s objectives.
What's included
10 videos6 readings1 assignment
Instructor
Instructor ratings
5.0 (11 ratings)Offered by
Recommended if you're interested in Entrepreneurship
Coursera Project Network
University of Maryland, College Park
University of Illinois Urbana-Champaign
Fundação Instituto de Administração
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Learner reviews
4.6
77 reviews
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Showing 3 of 77
AO
5
Reviewed on Feb 19, 2024
The course is in-depth and well taught, There is a lot to learn and apply practically in this course for all Entrepreneurs.
NA
5
Reviewed on Aug 31, 2020
I really liked the way Mr. Daniel Gordon delivers his point of view.
VM
5
Reviewed on Nov 24, 2016
Great course with so much precise information, process and examples.
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