Sonia Simone has an excellent way of engaging, even with audiences like me who are listening to her and watching her video not in real time, on a computer screen. Her expression coupled with the her knowledge added to the user experience. The content created by the University of California, Davis, and Copyblogger allows for a comprehensive and enriching dive into understanding content, content marketing, and the strategy of it.

This is a very good course especially for people who wanted to learn more about online marketing especially content marketing. This course gives a bird-eye view for me on content marketing and had definitely broaden my knowledge on how to do copywriting, write attention catchy headlines, and a lot of tips and important things that matter in writing a truly effective copy. One of the best course I had on Coursera I can say!

This course was absolutely amazing! I can't believe the level of content that was provided. It was top-notch material. I learned so much. I'm so happy I found this course. It has truly opened my eyes to how to be better in so many ways in Marketing & as a Writer. Thank you Simone & everyone who contributed to the lessons. You are no-doubt helping Writers, Marketers, and Businesses become better in such an abundant way 🙏

This is an amazing course to further developing content marketing skills. The fundamentals of content marketing in this course refreshing my knowledge about the subject. I love that there are pdf materials allow us to read it on our spare time. The podcast audios are also very insightful, although I believe if it can be presented as videos, it would be more engaging.

Thank you for providing the course. Much appreciated!

When I started this course I just wanted to see if I could write the content for my own company but as I progressed and completed assignments I realised that I should also promote myself as an individual as well as my company! I ended buying the course as it does provide good value. I am looking forward to the reading materials and applying what I have learned. It was a good experience and I reccomend it to anyone.

My journey was very successful with Sonia Simon what I got from this course is unbelievable. I strongly recommend all my friends whatever student or business owners to consult coursera to fulfill their future. The course materials are relevant and applicable for your real business. Thanks to coursera my lock down is very meaningful. I got true growth in this time of covid that I couldn't believe it at all.

As someone who had a very vague idea of what Content Marketing was to begin, I feel the course is fantastic. It was clear, informational, of great value no matter what area of content marketing one ends up pursuing. Only takedown was I thought the quizzes were too easy. Or perhaps, they were in line with the course materials provided. Well done and I look forward to putting my newfound knowledge to work!

It was nice. I'm a marketer, so there were things that I already knew. But there were a lot of new ideas and content that I'd never seen before, or I never had it in mind when creating my content. I strongly recommend this course for everyone who it's working with marketing. I believe it's very insightful, and I'm eager to share what I learn with my workmates and implement all these teachings.

The course covers a lot of content marketing strategy information which helps the individuals or businesses to grow even more and better. The style of instructor is simple and understandable. The course provides all of the details in different types of content such as: articles, PDFs, podcasts and text. The variety in the resources, provides the better aspect of content marketing strategy.

This course is very good, useful and very helpful for developing skills and abilities in determining an idea to create a strategy to create relevant digital marketing content to attract, acquire, and engage target consumers. Because this course teaches various types of digital marketing content, so that we can determine an interesting content that fits the product to be marketed.

This is the most useable course I have pursued. The ideas were put across in a clear and precise manner, using simple English. Practical guidance was given for hands on learning that made it possible for me to create my own websit using WordPress. I am now working on my content strategy for the website . Thanks to the instructor named Sonia she made the course easy to understand.

Learning through Coursera was one of the best decisions I made in my education journey. This course is a great one example of how one should function as a content marketer and developer and to my knowledge will change your perspective to an extent that you will start thinking like a content strategist from the moment you start taking the feel of the lectures as it has done to me.

Very useful course. It gives a clear picture about the present content marketing trends and how to identify the major factors that influencing customer buying behaviour. Also it helps the participants to conduct a journey through the customer mind using various efficient techniques. Really the course should be a great help to develop a clear view of content marketing strategies.

The Course is really amazing the speakers really know and are very experts in content marketing - You gonna have many insights and breakthroughs and received a really fundamentals of the matter. The only things could be better - than the interview with brian could be in a video and not in audio - also the peer assignment could have more instructions and examples to how to do.

O curso de marketing de conteúdo da UC Davis é excelente, com ele comecei a desenvolver muitas habilidades, assim como criar um site que será minha marca pelos próximos anos. Sem a menor sombra de dúvidas, tudo o que é passado no curso ajuda muito e agrega para melhorarmos e aprendermos. Além das atividades que temos podendo trocar com outros alunos, foi muito proveitoso!

This is a great course to understand the why and how of the Strategy of Content Marketing, which is why the teaching is so effective. There is great information here on strategy and techniques, along with examples to bring the ideas to life. Very helpful is understanding how to marketing content in the unwieldy ecosystem of the internet. Thank you! Valerie

If you're already involved in content marketing, this course is a must-take. It offers insights that you might not be aware of, even if you're experienced in the field. For beginners unsure of where to start, it's an excellent fit. The instructor has simplified the content for everyone, and the pedagogy used to explain theoretical concepts is outstanding.

The course provide me an overview about Content Marketing and also gain my acknowledgment so much. Through the course, I understand clearly about the elements of a good content, how to attract customer, empathy and experience map, types of content and the important of landing page. It very interesting and useful for content marketers. Lets try it out!

This course delivers amazing content for someone who is being introduced to the concept of Content Marketing for the first time. The videos and podcasts, the exercises and the 2 assignments were very helpful. The instruction is superb and the content is really good and interesting. I had a lot of fun learning the material presented in this course!

The course has helped me establish and develop specific and in-depth content strategies. I am more than willing to recommend this valuable course to my friends and colleagues. I would like to express my gratitude to UCDavis, Copyblogger, and Coursera for providing such useful knowledge. Looking forward to attending other courses in the future.

This is a course I tremendously learned from and enjoyed at the same time! I've been doing Marketing and Communications for quite some time now, and this course truly helped me become better in what I do - especially learning about different framework and strategic types of content that'll make an impact to the business. Highly recommended. :)

Perfect for beginners! They also provided downloadable e-books you can always refer to in the future. I just hope they also provided a transcript for the podcasts, specially for learners who has english only as a second language. Still, I enjoyed this course! I learned so much and I want to learn more by subscribing to their website.

This is both a beginner and intermediate course for content marketing. It's an eye opener for me, especially as regards the part where you build your professional brand and steps to be an outstanding content writer and one, whose idea is evergreen. I recommend it. Thank you, UC Davis. Thank you, Sonia and Brian. Thank you, Coursera.

I am beyond thankful for this course. I learned more here than I learned in my college years. I really felt like I was in an actual classroom setting with a cool professor when I took this. And the materials provided are gold! This whole course sure is an investment for the long run in your content marketing journey as a profession.