What does it mean to be a consumer in a consumer society? In this MOOC we think about marketing in terms of what marketing does rather than how we do it. It's not just a case of how we buy the products that are sold to us, but how we are affected by those products and the services that we encounter.
Consumption, Marketing and Culture
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Consumption, Marketing and Culture
This course is part of Business and Marketing Strategies Specialization
Instructor: Alan Bradshaw
2,827 already enrolled
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Gain insight into a topic and learn the fundamentals.
4.6
(22 reviews)
Beginner level
Recommended experience
Flexible schedule
Approx. 17 hours
Learn at your own pace
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Shareable certificate
Add to your LinkedIn profile
Assessments
3 assignments
Taught in English
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This course is part of the Business and Marketing Strategies Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 3 modules in this course
This week includes: gender, ideology, and governmentality.
What's included
3 videos5 readings1 assignment3 discussion prompts
This week includes: algorithmic culture, surveillance capitalism, and communicative capitalism.
What's included
2 videos3 readings1 assignment1 discussion prompt
This week includes: sustainability, green consumerism, and degrowth.
What's included
2 videos4 readings1 assignment
Instructor
Offered by
Recommended if you're interested in Marketing
University of Illinois Urbana-Champaign
IE Business School
Fundação Instituto de Administração
Coursera Instructor Network
Prepare for a degree
Taking this course by University of London may provide you with a preview of the topics, materials and instructors in a related degree program which can help you decide if the topic or university is right for you.
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