In the following course, you will explore the dynamics of market competition, where you'll learn strategies to maintain market position against lower-priced competitors. Study case studies, understand economic factors, and delve into benchmarking. Learn to navigate industry disruptions with a deep understanding of competitive interactions and strategy development for change.
Competitive Interactions and Disruptive Change
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Beginner level
No prior experience required
1 hour to complete
Flexible schedule
Learn at your own pace
What you'll learn
Understand the dynamics of competitive interactions
Identify disruptive trends and their implications
Develop strategies for disruptive change
Skills you'll gain
Details to know
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Recently updated!
September 2024
Assessments
1 assignment
Taught in English
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There is 1 module in this course
The course will delve into the strategies used by companies to maintain their market position in the face of new entrants offering similar products at lower prices. We'll examine case studies, such as the impact of private label products on major brands, and analyze the economic factors and cost considerations that influence market dynamics.
What's included
5 videos3 readings1 assignment
Instructor
Offered by
Recommended if you're interested in Business Strategy
Coursera Instructor Network
Ludwig-Maximilians-Universität München (LMU)
Illinois Tech
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.