Coursera Instructor Network
Research and Draft a Competitive Analysis
Coursera Instructor Network

Research and Draft a Competitive Analysis

Marta Sotto-Mayor

Instructor: Marta Sotto-Mayor

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

3 hours to complete
3 weeks at 1 hour a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

3 hours to complete
3 weeks at 1 hour a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Identify the fundamentals of competitive analysis and benchmarking.

  • Interpret and apply market research insights to practical problem solving.

  • Communicate clearly comprehensive competitive analysis reports.

  • Evaluate and strategically apply competitive analysis.

Details to know

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Recently updated!

October 2024

Assessments

1 assignment

Taught in English

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There is 1 module in this course

This is a comprehensive course designed for curious business analysts, innovative marketing managers and strategic planners who aspire to go above and beyond in a competitive marketplace. This course guides learners in the intricate world of competitive analysis, equipping you with the skills to understand market dynamics and stay ahead of your competitors.

What's included

15 videos5 readings1 assignment1 peer review2 discussion prompts

Instructor

Marta Sotto-Mayor
7 Courses8,788 learners

Offered by

Recommended if you're interested in Marketing

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