Can I apply these skills to my own business or client projects?

Yes. The SEO, social media, content optimization, ad copy, and review-analysis skills covered can support a range of practical marketing projects.

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Claude AI for SEO and Social Media Marketing

Claude AI for SEO and Social Media Marketing

This course is part of Claude AI for Work, Business & Marketing Specialization

Instructors: Tanmoy Kumar Das

Included with Learn more

7 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

4 hours to complete

Flexible schedule

Learn at your own pace

7 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

4 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Learn how to use Claude AI for keyword research, SEO content ideas, and long-tail keywords.
Use Claude to write and improve SEO content, optimize metadata, research backlinks, and study competitor content.
Create platform-specific social media content with Claude using stronger prompts, tone control, and content feedback.
Create compelling ad and sales copy with Claude, analyze customer reviews, and streamline content and marketing workflows.

Skills you'll gain

Tools you'll learn

Prompt Engineering

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the Claude AI for Work, Business & Marketing Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 7 modules in this course

Keeping up with SEO demands while consistently creating engaging social media content can become overwhelming. This Claude AI for SEO and Social Media Marketing helps you handle both by showing you how to use Claude for SEO research & optimization, social media content creation, prompting, and marketing workflows.

You’ll begin the course by exploring SEO basics, keyword generation, & content ideas. Next, you’ll learn how to create SEO-friendly content, optimize existing content, improve meta tags, research backlinks, & analyze competitors. Then, you’ll move into social media prompting, platform-specific content, tone, and feedback. Finally, you’ll use Claude to create ad & sales copy, support automation, & analyze reviews. What sets this course apart is its practical blend of SEO, social media, prompt engineering, and content optimization in one learning path. You’ll build hands-on skills to research keywords, improve SEO content, create social media posts, refine prompts, and support content workflows with Claude. This course is best suited for digital marketers, content creators, & SEO professionals. Enroll now and start using Claude to strengthen your SEO and social media marketing skills.

Learn how Claude can support SEO through keyword research, long-tail keyword generation, and content ideation. Explore practical ways to use Claude to plan relevant content that attracts and engages your audience.

What's included

5 videos1 assignment

Discover how to create and improve SEO-friendly content, headlines, subheadings, meta tags, and descriptions with Claude. Learn to analyze competitors and research backlinks to find opportunities for stronger SEO performance.

What's included

8 videos1 assignment

8 videosTotal 22 minutes

Turn Every Page Into a Ranking Page1 minute
Writing SEO-Friendly content using Claude5 minutes
Optimize existing content to rank #1 on Google4 minutes
Optimizing headlines and subheadings with Claude3 minutes
Enhancing Meta Tags and Meta Descriptions with Claude2 minutes
Conducting Backlink Research with Claude3 minutes
Analyzing competitor websites and content using Claude for SEO insights3 minutes
Key Takeaway1 minute

1 assignmentTotal 15 minutes

Checkpoint Quiz15 minutes

Explore Claude’s capabilities for social media marketing and learn how to create effective prompts for better content. Understand how prompt quality, clear instructions, and the right context can improve your social media results.

What's included

6 videos1 assignment

6 videosTotal 16 minutes

Welcome to Claude for Social Media Marketing1 minute
Prompts to Get You Started6 minutes
Key Capabilities of Generating Content with Claude for Social Media Marketing2 minutes
Write Great Prompts: How Claude Prompt Quality Determines Everything5 minutes
Other AI Tools for Social Media Marketing: Gemini, Claude & More2 minutes
Key Takeaway1 minute

1 assignmentTotal 15 minutes

Checkpoint Quiz15 minutes

Learn to create posts, captions, blogs, video scripts, and platform-specific content with Claude. Explore ways to plan and produce content at scale for different platforms, audiences, goals, and outcomes.

What's included

7 videos1 assignment

7 videosTotal 22 minutes

A Month of Posts in a Single Sitting1 minute
Generate Optimized Social Media Posts & Captions with Claude for Any Platform4 minutes
Write Longer-Form Blog Content to Promote on Social Media with Claude6 minutes
Tailoring Claude content for Different Platforms, Video Scripts, and More3 minutes
Create Month's (or a Year's) Worth of Social Media Posts & Ideas in an Instant4 minutes
Create Social Media Content for Different Platforms, Goals & Outcomes w/Claude4 minutes
Key Takeaway1 minute

1 assignmentTotal 15 minutes

Checkpoint Quiz15 minutes

Learn advanced prompting techniques to make Claude’s content more natural, conversational, and aligned with your brand voice. Explore feedback, tone control, and prompt structure to consistently improve the quality of social media content.

What's included

6 videos1 assignment

6 videosTotal 11 minutes

Make Claude Sound Like You, Not Like AI1 minute
Helpful Prompts for Claude: C Score, Active Voice, Conversational, Contractions2 minutes
How to Get Claude to Provide Feedback on your Content2 minutes
The Architecture of an Effective Claude Prompt2 minutes
Coaching Claude on Tone3 minutes
Key Takeaway1 minute

1 assignmentTotal 15 minutes

Checkpoint Quiz15 minutes

Discover how to use Claude for ad and sales copy, marketing automation, and analyzing customer reviews and feedback. Learn to turn insights into practical improvements for your products, services, and social media marketing efforts.

What's included

5 videos1 assignment

In this module, you’ll wrap up your learning journey by reviewing your knowledge through a proficiency quiz and completing the course requirements. You’ll also access bonus content designed to extend your learning and help you apply your SEO and social media marketing skills with greater confidence.

What's included

2 readings1 assignment

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Tanmoy Kumar Das

LearnKartS

39 Courses29,808 learners

LearnKartS

221 Courses278,904 learners

Offered by

LearnKartS

Explore more from Marketing

LearnKartS
Claude AI for Research, Learning and Productivity
Course
LearnKartS
Claude for Business: Branding, Websites & Digital Products
Course
LearnKartS
Claude AI for Work: Productivity, Writing & Automation
Course
LearnKartS
Claude AI for Content Creation and Marketing
Course

Why people choose Coursera for their career

Felipe M.

Learner since 2018

"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020

"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021

"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

What brings you to Coursera today?

Start my career

Change my career

Grow in my current role

Explore topics outside of work

Unlock access to 10,000+ courses with a subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 4,700 global companies that choose Coursera for Business

Frequently asked questions

This course is ideal for digital marketers, SEO professionals, social media managers, content creators, copywriters, freelancers, business owners, and entrepreneurs who want to use Claude to improve SEO, create stronger social content, and streamline everyday marketing tasks.

Yes. You’ll learn how to use Claude to generate larger batches of social media posts and ideas, helping you plan content more efficiently.

The course begins with practical applications of Claude for SEO before moving into more advanced prompting and marketing workflows, making the learning path easy to follow.

After completing this course, you’ll have practical skills in using Claude AI for keyword research, SEO content optimization, social media creation, competitor analysis, prompt refinement, and ad and sales copy. You’ll also be able to use Claude more effectively to improve content quality, strengthen marketing messages, and support everyday SEO and social media workflows.

You should choose this course if you want to go beyond basic Claude features and learn how to use it for real marketing tasks. The course brings together SEO, social media, prompt engineering, content optimization, ad copy, and automation in one practical learning path, helping you build skills you can apply directly to everyday marketing work.

To access course materials, assignments, and earn a Certificate, you'll need to purchase the Certificate experience when you enroll in a course. Eligible learners may also have the option to start with a Free Trial. Some courses may also offer a Full Course, No Certificate option. This lets you access course materials, submit required assessments, and receive a final grade, but you won't be able to earn or purchase a Certificate.

Claude AI for SEO and Social Media Marketing

Claude AI for SEO and Social Media Marketing

What you'll learn

Skills you'll gain

Tools you'll learn

Details to know

See how employees at top companies are mastering in-demand skills

Build your subject-matter expertise

There are 7 modules in this course

Claude SEO: Getting Started & Keyword Research

What's included

Claude SEO: Writing, Optimizing & Outranking Competitors

What's included

Claude for Social Media: Foundations & Prompting

What's included

Creating Social Media Content at Scale with Claude

What's included

Advanced Prompt Engineering for Social Media with Claude

What's included

Ad Copy, Automation & Optimization with Claude

What's included

Course Wrap-Up & Building Your Next Skills

What's included

Earn a career certificate

Instructors

Offered by

Explore more from Marketing

Claude AI for Research, Learning and Productivity

Claude for Business: Branding, Websites & Digital Products

Claude AI for Work: Productivity, Writing & Automation

Claude AI for Content Creation and Marketing

Why people choose Coursera for their career

Felipe M.

Jennifer J.

Larry W.

Chaitanya A.

What brings you to Coursera today?

Unlock access to 10,000+ courses with a subscription

Advance your career with an online degree

Join over 4,700 global companies that choose Coursera for Business

Frequently asked questions

Who is this course ideal for?

Will the course help me create social media content more consistently?

Do I need prior experience with Claude to take this course?

More questions