Does this course teach SEO using Claude?

Yes. You’ll learn about keyword research, keyword clusters, content gaps, content ideas, blog titles, and writing SEO-optimized blog posts with Claude

Does the course cover Instagram and Facebook content creation?

Yes. You’ll learn how to create social media content for platforms such as Instagram and Facebook, with a focus on writing clear, engaging copy that suits different social media formats.

What real-world tasks will I be able to handle after completing this course?

You’ll be able to create content, research keywords, plan social posts, write scripts, build email sequences, develop sales copy, and analyze audience with Claude.

Who should enroll in this Claude ai for content marketing course?

This course is ideal for content creators, marketers, business owners, freelancers, and professionals who want to use Claude ai for content generation, SEO, social media, campaigns, audience research, and everyday marketing tasks.

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Claude AI for Content Creation and Marketing

Claude AI for Content Creation and Marketing

This course is part of Claude AI for Work, Business & Marketing Specialization

Instructors: LearnKartS

Included with Learn more

9 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

5 hours to complete

Flexible schedule

Learn at your own pace

9 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

5 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Create articles, blogs, headlines, e-books, niche content, and outlines with Claude.
Build SEO and social media content using keyword research, content calendars, and YouTube optimization.
Develop video and podcast scripts, sales copy, email sequences, and advertising content with Claude.
Research audiences, create buyer personas, build funnels and lead magnets, and support everyday writing with Claude.

Skills you'll gain

Tools you'll learn

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the Claude AI for Work, Business & Marketing Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 9 modules in this course

What if you could turn one idea into articles, social posts, scripts, emails, & campaigns with less effort? This Claude AI for Content Creation and Marketing course shows you how to use Claude across your content workflow, helping you create, plan, & manage everyday content & marketing tasks efficiently.

You’ll start by learning to use Claude to turn ideas into articles, blogs, headlines, e-books, niche content, & clear outlines. Next, you’ll explore SEO, keyword research, social media content, & content calendars. Then you’ll get to work on video and podcast scripts, YouTube optimization, sales copy, email marketing, and advertising. Finally, you’ll learn audience research, buyer personas, funnels, lead magnets, & everyday writing. By the end, you’ll be able to create better content, improve SEO, plan campaigns, research audiences, & use Claude confidently. What makes this course different is its practical approach. It goes beyond basic prompts to show you how to apply Claude across real content and marketing tasks. This makes it a strong fit for content creators, marketers, and business owners. Enroll Now & start creating more effective content and marketing workflows with Claude.

Create polished articles, blog posts, rewrites, titles, and headlines with Claude, starting from a blank page. Learn practical techniques to shape engaging, audience-focused content that is ready for real-world use.

What's included

6 videos1 assignment

Create long-form and specialized content, including e-books, niche content, product content, and useful outlines. Learn to turn ideas into structured content assets for different formats and audiences.

What's included

6 videos1 assignment

Explore a complete SEO workflow using Claude for keyword research, content gaps, keyword clusters, and blog ideas. Create SEO-focused titles and optimized blog posts designed around search intent and reader value.

What's included

6 videos1 assignment

6 videosTotal 17 minutes

Writing Content That Actually Ranks1 minute
SEO with Claude: Keyword Research, Clusters & Content Gaps4 minutes
Find Keywords & Content Ideas with Claude4 minutes
SEO Claude: Optimized Keywords and Blog Titles4 minutes
SEO Claude: Writing an optimized Blog Post in seconds4 minutes
Key Takeaway1 minute

1 assignmentTotal 15 minutes

Checkpoint Quiz15 minutes

Generate fresh social media ideas, engaging posts, polls, quizzes, and platform-ready content with Claude. Organize your ideas into practical content calendars that support consistent social media publishing.

What's included

7 videos1 assignment

7 videosTotal 18 minutes

Never Run Out of Post Ideas Again1 minute
Come Up with Great Social Media Post Ideas with Claude3 minutes
Write Social Media Post Copy with Claude (Instagram, Facebook, etc)4 minutes
Create Platform-Ready Social Posts with Claude3 minutes
Create Engaging Polls & Quizes with Claude4 minutes
Content Calendar Claude: How to create a complete Content Calendar3 minutes
Key Takeaway1 minute

1 assignmentTotal 15 minutes

Checkpoint Quiz15 minutes

Create video and podcast content with Claude, from ideas and scripts to YouTube metadata, tags, and captions. Learn how to adapt content for different platforms while keeping it engaging and audience-focused.

What's included

9 videos1 assignment

9 videosTotal 22 minutes

Writing for the Ear, Not the Page1 minute
Scripts for Social Media Videos4 minutes
Generating Trending Youtube Video Ideas with Claude3 minutes
Write a Video Script with Claude4 minutes
Optimize Your YouTube Metadata with Claude: Titles, Descriptions & Tags3 minutes
Generate Youtube Video Tags with Claude2 minutes
Improve Your Closed Captions on Youtube with Claude2 minutes
Scripts for Podcasts2 minutes
Key Takeaway1 minute

1 assignmentTotal 15 minutes

Checkpoint Quiz15 minutes

Use Claude to develop sales copy, landing pages, email sequences, and advertising content for marketing campaigns. Connect your messaging across different channels to support stronger customer engagement and conversions.

What's included

8 videos1 assignment

8 videosTotal 25 minutes

From Content to Conversions1 minute
Sales Copy and Direct Response4 minutes
Sales Pages Claude: Developing sales page copy6 minutes
Email Marketing Claude: Developing optimized email sequences5 minutes
Writing a complete email sequence for your funnel with Claude3 minutes
Online Advertising Claude: Facebook Ads4 minutes
Online Advertising Claude: Google Ads3 minutes
Key Takeaway1 minute

1 assignmentTotal 15 minutes

Checkpoint Quiz15 minutes

Explore audience research, target audiences, buyer personas, marketing funnels, and lead magnets with Claude. Build a stronger marketing foundation by connecting customer needs with focused content and strategies.

What's included

8 videos1 assignment

8 videosTotal 24 minutes

Know Your Buyer Before You Write1 minute
Welcome to Claude Marketing1 minute
Target Audience: How a well defined target audience can help you sell more3 minutes
Target Audience: Claude for audience research and analysis4 minutes
Identifying your buyer persona with Claude5 minutes
Steps to create a powerful marketing funnel with Claude3 minutes
Creating a lead magnet with Claude7 minutes
Key Takeaway1 minute

1 assignmentTotal 15 minutes

Checkpoint Quiz15 minutes

Use Claude for everyday professional and creative writing, including resumes, bios, speeches, presentations, and songs. Learn to shape AI-generated drafts into accurate, useful, and authentic content that reflects your own voice.

What's included

6 videos1 assignment

6 videosTotal 17 minutes

Claude for Life Beyond Marketing1 minute
Build an ATS-Ready Resume with Claude4 minutes
Write Your Personal Bio with Claude: Short, Medium & Long Versions4 minutes
Write a Speech or Presentation from Scratch with Claude5 minutes
Write an Original Song with Claude: Lyrics, Structure & Chords2 minutes
Key Takeaway1 minute

1 assignmentTotal 15 minutes

Checkpoint Quiz15 minutes

Review your learning, access bonus content, and assess your understanding through the proficiency quiz. Reflect on your progress and identify ways to apply Claude skills to future content, marketing, and creative projects.

What's included

2 readings1 assignment

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

LearnKartS

221 Courses278,904 learners

Tanmoy Kumar Das

LearnKartS

39 Courses29,808 learners

Offered by

LearnKartS

Explore more from Design and Product

LearnKartS
Claude AI for Research, Learning and Productivity
Course
LearnKartS
Claude for Business: Branding, Websites & Digital Products
Course
LearnKartS
Claude AI for Work: Productivity, Writing & Automation
Course
LearnKartS
Claude AI for SEO and Social Media Marketing
Course

Why people choose Coursera for their career

Felipe M.

Learner since 2018

"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020

"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021

"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Unlock access to 10,000+ courses with a subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 4,700 global companies that choose Coursera for Business

Frequently asked questions

There are no prerequisites for enrolling in this course. You can join even if you are new to Claude or digital marketing and learn the concepts step by step through practical examples.

No. You’ll use Claude for SEO, social media, video and podcast scripts, email marketing, ads, audience research, funnels, and everyday writing.

This claude ai course goes beyond simply teaching you how to write better prompts. It shows you how to use Claude throughout your ai powered content creation and marketing work, from coming up with ideas and writing articles to finding keywords, planning social media, creating video and podcast scripts, writing email sequences, developing sales copy, researching audiences, and building marketing funnels.

To access course materials, assignments, and earn a Certificate, you'll need to purchase the Certificate experience when you enroll in a course. Eligible learners may also have the option to start with a Free Trial. Some courses may also offer a Full Course, No Certificate option. This lets you access course materials, submit required assessments, and receive a final grade, but you won't be able to earn or purchase a Certificate.

Claude AI for Content Creation and Marketing

Claude AI for Content Creation and Marketing

What you'll learn

Skills you'll gain

Tools you'll learn

Details to know

See how employees at top companies are mastering in-demand skills

Build your subject-matter expertise

There are 9 modules in this course

Write Like a Pro: Claude for Articles, Blogs & Headlines

What's included

Long-Form & Specialized Content with Claude

What's included

Rank with Claude: The Complete SEO Content Workflow

What's included

Never Run Out of Content: Social Media with Claude

What's included

Claude for Creators: Video Scripts, YouTube SEO & Podcasting

What's included

Sell with Claude: From Landing Page to Ad Campaign

What's included

Marketing Foundations with Claude: Audience, Persona & Funnel

What's included

Claude for Everyday Writing

What's included

Course Wrap-Up & Building Your Next Skills

What's included

Earn a career certificate

Instructors

Offered by

Explore more from Design and Product

Claude AI for Research, Learning and Productivity

Claude for Business: Branding, Websites & Digital Products

Claude AI for Work: Productivity, Writing & Automation

Claude AI for SEO and Social Media Marketing

Why people choose Coursera for their career

Felipe M.

Jennifer J.

Larry W.

Chaitanya A.

Unlock access to 10,000+ courses with a subscription

Advance your career with an online degree

Join over 4,700 global companies that choose Coursera for Business

Frequently asked questions

Do I need prior experience with Claude or digital marketing to take this course?

Is this course only about writing content with Claude?

What makes this course different from a basic Claude prompting course?

More questions