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Learner Reviews & Feedback for Branding and Customer Experience by IE Business School

4.6
stars
497 ratings

About the Course

Whether students come from a Branding or a Customer Experience background or perspective, this course will explore the synergies between and the intersection of the two sets of activities. While there are different approaches to defining a branding strategy, a branding project’s implementation impacts many departments and their customer-facing activities. In this sense, it’s essential to understand branding efforts in the context of Customer Experience. In this course, we will use a framework - adapted from Customer Journey Mapping - for focusing and organizing students' thinking about the operational implications of their branding projects. Through the framework, we will derive an operational language for aligning activities and measuring impacts across multiple departments and the customer touch points they manage....

Top reviews

FF

Feb 22, 2024

A compact course designed for those interested in delving into branding, customer experience, and how they intersect. I thoroughly enjoyed the insights gained during the capstone project experience.

NS

Feb 16, 2019

El curso está muy bien estructurado, además los vídeos explicativos y los artículos que contiene son muy útiles y ayudan a comprender el contenido del curso de manera sencilla y amena.

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51 - 75 of 114 Reviews for Branding and Customer Experience

By Charlotte W

•

Jun 11, 2024

High quality content, I learned a lot!

By Noman H S

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Apr 27, 2020

very informative and beneficial course

By Alan R L

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Apr 6, 2020

Conteúdo e metologia de alto nível!

By Taiwo T

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May 18, 2021

I totally loved the experience!

By Emmanuel D C

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May 15, 2020

Thanks this was really helpful!

By milenaguila 6

•

Feb 9, 2022

Es un curso de gran provecho

By Teacher K

•

Dec 16, 2021

Highly recommended course!

By Vijay S

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Aug 13, 2020

Very nicely explained &

By Sandra N

•

Jun 14, 2022

Absolutely worth it.

By Lilian M

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May 18, 2022

i love the course

By Julio V M A

•

Jan 31, 2022

very good thanks

By Oscar E D D L T

•

Oct 6, 2020

Excelent course!!

By Jhemeli G

•

May 22, 2019

Muy buen profeso

By Samuel T

•

Aug 8, 2023

Very insightful

By Tatiana V S C

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Jun 22, 2023

Muy buen curso!

By Alejandro D S

•

Nov 30, 2021

Excelente curso

By Luis M E

•

Feb 8, 2021

amazing program

By Rosa L

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Nov 16, 2022

Extraordinary.

By Catea S

•

May 31, 2024

Great Course!

By Valeria X R R

•

Nov 20, 2021

EXCELENT WORK

By raul e m e

•

May 25, 2019

great content

By Catalina C

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Apr 27, 2023

Me encanto!

By Nabila S H M A D ( D - ) S

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Jul 13, 2021

very useful

By Rafael S C

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Mar 21, 2022

Excelente

By Khối M l & Q

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Jun 21, 2024

Excelent