Whether students come from a Branding or a Customer Experience background or perspective, this course will explore the synergies between and the intersection of the two sets of activities. While there are different approaches to defining a branding strategy, a branding project’s implementation impacts many departments and their customer-facing activities. In this sense, it’s essential to understand branding efforts in the context of Customer Experience. In this course, we will use a framework - adapted from Customer Journey Mapping - for focusing and organizing students' thinking about the operational implications of their branding projects. Through the framework, we will derive an operational language for aligning activities and measuring impacts across multiple departments and the customer touch points they manage.
Branding and Customer Experience
This course is part of Branding: The Creative Journey Specialization
Instructor: Michael Thompson
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There are 5 modules in this course
What's included
11 videos4 readings1 peer review1 discussion prompt
What's included
10 videos4 readings1 assignment1 plugin
What's included
10 videos6 readings1 assignment
What's included
10 videos9 readings1 assignment
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4 videos2 readings1 assignment1 peer review
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University of Michigan
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When you complete this course, you may be able to have your learning recognized for credit if you are admitted and enroll in one of the following online degree programs.¹
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Reviewed on Dec 19, 2021
the course and the mentor gave very well study material
Reviewed on Oct 5, 2020
Very good, got many knowledge, however would appreciate more quizes and tasks.
Reviewed on Aug 26, 2020
it was very insightful and educational..
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