Whether students come from a Branding or a Customer Experience background or perspective, this course will explore the synergies between and the intersection of the two sets of activities. While there are different approaches to defining a branding strategy, a branding project’s implementation impacts many departments and their customer-facing activities. In this sense, it’s essential to understand branding efforts in the context of Customer Experience. In this course, we will use a framework - adapted from Customer Journey Mapping - for focusing and organizing students' thinking about the operational implications of their branding projects. Through the framework, we will derive an operational language for aligning activities and measuring impacts across multiple departments and the customer touch points they manage.
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Branding and Customer Experience
This course is part of Branding: The Creative Journey Specialization
Instructor: Michael Thompson
35,547 already enrolled
Included with 
(507 reviews)
Skills you'll gain
- Customer Insights
- Customer Analysis
- User Experience
- Brand Strategy
- Marketing Planning
- Brand Management
- Marketing Strategy and Techniques
- Brand Marketing
- Customer Engagement
- Value Propositions
- Customer Relationship Building
- Branding
- Experience Design
- Strategic Marketing
- User Interface and User Experience (UI/UX) Design
- Marketing and Public Relations
- Marketing Management
- Product Marketing
- Marketing
- User Experience Design
Details to know
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There are 5 modules in this course
What's included
11 videos4 readings1 peer review1 discussion prompt
What's included
10 videos4 readings1 assignment1 plugin
What's included
10 videos6 readings1 assignment
What's included
10 videos9 readings1 assignment
What's included
4 videos2 readings1 assignment1 peer review
Instructor
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University of Virginia
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When you complete this course, you may be able to have your learning recognized for credit if you are admitted and enroll in one of the following online degree programs.¹
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Reviewed on May 18, 2020
A reall insightful course. Topics covered in the course were very different from those taught in class.
Reviewed on Oct 15, 2020
Amazing insight into the customer journey and product design.
Reviewed on Oct 5, 2020
Very good, got many knowledge, however would appreciate more quizes and tasks.
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