Curso muito bom e didático! O professor Nasser é sensacional. No entanto, o certificado emitido com a mensagem "sem créditos" derruba por terra toda expectativa colocada ao iniciar a trajetória. Para quê me serve um certificado sem credibilidade no mercado? Expresso aqui minha total insatisfação com a forma de emissão do documento que comprova minha experiência com o curso.

Very insightful course. All the real world examples definitely helped understand each of the concepts brought up on this course. However, the peer assignments were not really reviewed by peers, it gives the impression everyone is just trying to get a score no matter the quality of assignments.

I have a clear view on brands and brand images thanks to the content in these modules and the activities i got to do. The professor was really passionate about teaching and making the course work clear which made it very interesting for me as well.

It felt like it was a personal advertisement for the university than a class.

Not up to the point , course need to be update more

This course has no real structure and it is very hard to follow. It is more about lectures and experiencies but it does not give you any basics. I think it is catered moreso for Advanced students in economics.

Awful start - no interest in continuing.

I want to unenroll myself

Professor Nader Tavassoli Sir from the London Business School of the University of London has been so passionate and carries a vast amount of knowledge in the domain. Explanation with relevant company examples and case studies, along with module contents, has helped me understand the importance of every topic in the actual business scenario.

 Prof. Nader Tavassoli, sir, has been immensely helpful in bringing about a change in the way I view brand management. The course has well-framed, well-researched, and well-compiled topics with lots of good examples, interviews with CEOs, CTOs, COOs, entrepreneurs, and organizations top management, and live business case studies. A wonderful experience!

 The great course really impressed me with the teaching skills of the instructor. The in-depth understanding of branding, where brands are a visual identity and a promise to customers—to brands as a customer experience delivered by the entire organisation. Finally, to sum up, the course was a great customer experience. I was thankful for the coach or facilitator who helped me enhance my knowledge on branding issues and give new meaningful insights on different aspects of brand management, which aims to have a profound impact on the way the world does business.

This course is exceptional for freelancers, executives, CEOs, brand developers, brand creators, learning about Brand Experience, Designing a Brand Experience for any business, How Brand and Business are interlinked, brand behaviors and brand image to customers. This course really delivers on its Course Purpose (Product Brand Purpose) to instill amazing understanding and skills for Brand Management. This course has included interviews and studies on some of the most powerful brands of the contemporary world markets, like APPLE Unilever RB PG Saatchi & Saatchi Brand Evaluators Harley Davidson London Business School Harvard MIT Old Mutual and so many other influential companies that is shaping today's consumer products and experience landscape. Although, it is designed to be completed in 5 weeks, I spent full attention and focus to complete in 2 weeks time as I was going through my career-shift from freelance copyywriter and researcher to project manager. Professor Nader Tavasolli is really a world-class academician and researcher, he has delivered several studies to establish his point that Brand is the Spirit of every business and People are soul of Brand Behavior.

This course is amazing thanks to instructor, Mr. Nader Tavassoli, Professor of Marketing from London Business School has been so passionately inspiring in his mission to transfer the knowledge through insightful lectures and interviews with Brand's Managers as well as Business Owners to interview about real branding scenarios and cases, in order to get to the root of why they did what they did of the activities when it comes to managing a brand in businesses. I was able to learn and approach the new academical, yet practical way of learning branding and understanding brand management. Additional to learning, how to apply the knowledge in solving branding problems through assignments has been truly helpful to me as the assignment was designed to be realistically activating what I have just learnt into tools that I can use in business and brand's issues. I wouldn't say this course is easy for beginner, however, if you are passionate about building brand image and managing brand's reputation, this course is a great challenge that will be rewarding in the end. Thank you for the course!

Dear Professor Tavassoli,

Thank you so much for this wonderful course! I really was surprised when you said it was your first experience. Wery well done! I like the way you give information, especially the following:

- Visual elements as assossiations (great idea with coat hanger), boxes (russial dolls) etc. - it helps to understand and remember the idea;

- Many interviews with real business people, managers who knows the business inside the compny and can share their real experience.

I like the balance between theory and practice. I like how siply you can explain difficult things. I like the structure of the course and I am happy that made this choice to join your courses.

The only thing that has dissappointed me is a ban from Coursera to issue the Certificate for Russian students. It's a pity and very sad. People from all over the World have the right for education regardless of nationality. I hope Coursera will unblock this and i will get my long awaited Certificate.

Wish you sussess, prosperity and many grateful students.

Take care.

Kind regards,

Anna Tsvetkova.

This content of the course are worthy but little bit old. It was created in 2015 but missed to update with latest scenarios. This brand management topic is very much important one so it demands up to date contents to understand them and make wise decisions based on knowledge gained from this MOOC. The professor Nader Tavassoli explains the concepts very well without boring. I love very much his way of teaching with little bit of smile all the time. Thanks to coursera for bringing me this wonderful lifetime opportunity of learning from the places where people like us not even able to see. Heartful of thanks to you. You break all the knowledge sharing barriers in this society with your organization. Definitely it will pay off in the near future. You will see the dramatic positive changes in the society which you sow with your organization.

Course has been excellent. Modules are easy to grasp. Prof you have made a great impact in your style of teaching - clear, concise and easy to understand. The exercises you design and to-dos you designed have inspired me to look at things differently going forward. My perception of what brands and brand building are has changed completely for the better. I have learned skills in how to build brands in an organisation with one or multiple brands . The lessons in brand management will help me greatly to engage in delivering my own young brand. Thank you for the opportunity Prof and I will always recommend it to others. You are doing a great job in your journey of teaching which is product focused. Thank you and success in your endeavours.

A PLEA: WILL LIKE TO PURCHASE A CERTIFICATE FOR THE COURSE I HAVE JUST FINISHED, IF THAT IS POSSIBLE.

Prof Nader Tavassoli did an awesome job with this course. I highly recommend this course for anyone who wants an understanding of the impact of Brand to an organisation and/or to you own business.

I look back at my MBA studies and this course would have been essential in understanding how the business, brand, customer behaviour can be a positive value to any company. The two elements of customer experience and employee value proposition with respect to Brand is some of the essential ingredients of successful business. I am fortunate that I have done this course now, because I am setting up a startup and would be essential to set the right tone and foundation for my Business. Thank you for the time, effort and dedication in putting this great course together

Me parece un curso que cualquier persona que se encuentre en puestos de liderazgo debería tomar. Es importante que comprendamos la integridad de nuestras marcas y sepamos que hay muchos rubros, situaciones, etapas y procesos donde probablemente estemos ignorando lo que representa y ello podría perjudicar nuestro desempeño integral. Comprender que la marca no solamente aplica de cara al cliente, sino internamente también.

El contenido es muy completo, las evaluaciones tienen el nivel de pregunta que te exige la comprensión del mismo y Nader es excelente desglosando la información y traduciéndola por medio de ejemplos y situaciones que realmente te ponen a reflexionar sobre la importancia y todo lo que representa ser una marca.

I recently completed a Brand Management course as a BComm Marketing student, and I must express my profound appreciation for this course.

This program not only met but exceeded my expectations. It provided a comprehensive understanding of brand management with a perfect balance of theory and practical application. The instructors were knowledgeable and passionate, creating an engaging learning environment. The inclusion of real-world case studies enhanced my skills and prepared me for the evolving field of brand management.

In summary, I highly recommend this course to anyone seeking a solid foundation in brand management. It's a valuable experience that will leave you well-prepared for your future career in branding.

The course was delivered and designed very carefully and interestingly in a way that really inspired me. Professor Nader Tavassoli conveyed the course and its core concepts in an incredibly intellectual way with great examples that allowed students to thoroughly understand all the concepts in this course. Moreover providing examples of such famous companies that have faced adversities as well is really motivating to those that are starting from scratch. The course really centralised the three main aspects of business: the customer, employees, and the brand itself. Thank you for this wonderful course and the knowledge handed down to me through it. Looking forward more of these!

what an amazing learning experience, the course was very relevant to the present brand management scene ,the delivery and content of the teacher Sir Nader was exceptional,the refrences through videos or articles were very relevant to better understand the topic being taught,the interviews with professional from the field of study and them sharing their experiences all made for an awesome and wholesome learning process.thank you for this ,and I would certainly recommend this course to anyone who wants to persue a career in Brand management or understanding Brand business and behaviour.once again a massive thank you for making a course of this calibre available.

The course itself was well structured, challenging and definitely taught me a lot. It defines things well and was presented in an engaging and interesting way. You understood the different way people learn and adapted the style to engage. The only part of the course that I didn't think worked was the peer review system. I failed a lot of entries because they didn't answer the question or show any understanding of what had been taught. To keep the course relevant and to the standards of LBS I think this is one area that might let it down. Also, peers that graded my work just left one word answers and I got the impression that they hadn't looked at the work.

Thank you, prof Nader Tavassoli. While you stressed it was difficult on your end of the course, it came across to me very thorough professional and easy to understand the concepts. Very much like your approach incorporating business language with practical examples. By the way, I travel quite extensively ( least before COVID), and I hate seeing hangers which required "assembly." I am a U.S. sales director for an international pharmaceutical company (Lundbeck). My additional duties include being on the U.S. Marketing brand team, so your course helped contribute to our brand marketing. I would definitely look for a course you are teaching. Cheers

"Brand Management: Aligning Business, Brand, and Behaviour" is a gem for professionals looking to elevate their brand management skills. Course Faculty, Mr. Nader Tavassoli's expertise and the thoughtfully designed course structure make it a valuable investment for anyone seeking to make a significant impact in the world of branding. I highly recommend this course to those eager to delve deep into the intricacies of brand management and emerge with practical, actionable knowledge. Kudos to the London Business School and the Instructor Nader Tavassoli for delivering a course that not only educates but inspires! Best regards, Ajeeth Arjun Irkal

This course could not have come at the right time for me to clarify the true essence branding in a business and the related (internal and external) behaviours with respect to busines to business and business to consumers (at all levels) of customer journey and experience. We are on a trajectory to influence residents to appreciate their surroundings, environment, and resources as a means to generate critical investments to stimulate investments. Thus the 3Bs, 3Es, and the 6As are fundamental to help us drive a plausible and convincing venture . Thanks for the great insights received in the different interviews with the diverse enterprises.

Well-distributed information, perfect presentations from professor Nader Tavassoli and dense concepts.

The course has a lot of interviews with employees from various kinds of companies, and this gives more applicability to all concepts presented.

It's a great course for professionals who love branding and want a deep understanding of the subject.

For me, it took a long time to finish the course, and I wrote so much through the modules. So, I wouldn't say that this is a light course, you need to be really focused to absorb all the knowledge.

This course is pristine and makes me want to go to the University of London to learn so much more.

I really really loved the course! The professor Nader Tavasolli explain in easy but direct terms the branding concepts. He is an excellent professor, he explained with a facility and with emphaty eventhought it's virtual, I feel that i could get all the concepts. If i had the opportunity I would take another course with him. And regarding the course, the topics were incredible! The way of doing and perceiving branding is changing and professor Tavasolli explained us why and how to deal with it. Also the interviews that the professor did were very helpful to get to know those concepts from the experience of people with long trajectories