This is an excellent course to take for all branding enthusiasts. Extremely well crafted, precise, engaging and most importantly informative. Professor Nadar has done a wonderful job putting his point across, making it a point to take inputs from industry leaders and most importantly delivering the course the London Business School way!

This course completely changed my perception of brand and its purpose. Extremely well explained by Professor Tavassoli, also through the support of videos from leading branding professionals. I am sure it will help me get a significant benefit in my career and I would definitely recommend it!

Head, heart and hands. Nothing else to add!

Excellent course content and Prof. Nader Tavassoli's expertise in both the theory and practical application of branding made the experience highly valuable. The MOOC featured insightful interviews with corporate representatives, offering a real-world perspective on the brand management process. Grateful for this learning opportunity.

Overall Inspiring and Insightful Professor Nader Tavassoli of London Business School deserves a big Applause for using Hanger and Newton Cradle Model during this course. He is uniquely blessed in keeping his audience engaged , motivated while delivering presentation. Highly Recommended to Those who want get a grip on Brand management

This was a great course- and I have learned a lot within business management. The instructor was excellent and easy to understand although English is not my birth language. Some of the guests that was intervjuet, was not so easy to understand- but we had the whole text under so nevertheless all of it was understandable. Recommends!

This was a really well designed short course. Branding is not my area of work but I have taken so much away from it that I can use immediately in role and business. Nader Tavassoli is an excellent speaker and I felt engaged from week1 to Week5. Well done to everyone Nader and everyone behind the scenes who put this course together.

An interesting and dynamic course. The presentation of information is modern. Lots of interviews with real examples. Nader Tavassoli is an excellent teacher, explain easy and interesting! Thanks for the great course. I learned a lot of new and useful things. I recommend to everyone who interested in branding, marketing or selling.

Sin duda es el mejor curso que he tomado en esta gran plataforma, el profesor explica los temas de la manera más practica posible, los ejemplos que utiliza son claros y la forma en que comunica su mensaje es concisa. yo no tenia ningún conocimiento acerca del tema y creo que termine aprendiendo mucho. Lo recomiendo completamente.

I truly enjoyed and appreciate for introducing Brand Management - I am jobless for last 4months and after completing Brand Management, i am very positive to get good job soon.

I do not have funds to pay my certificate fee Rs.2192/- i will be grateful if you please help me out to issue Certificate.

Your Sincerealy ,

Vinay Kumar Verma

I am a digital consultant who is multi-award winning in social media and digital marketing. For the past 10 years, I have been working with small businesses in managing their online brand. This course was absolutely brilliant and I highly recommend it to anyone who is seriously considering signing up. It is well worth your time.

Well structured and formulated course that taught me the principles and concepts of modern brand management, encompassing all aspects of an organisation from internal to external stakeholders. Professor Tavassoli was very articulate and provided great real-world examples of brand purpose and modern techniques of brand building.

Great course. I really liked the structure of the modules and how they were illustrated with real interviews with professionals of different businesses. The professor did a great job building the program in a way that every module supports each other and at the end you see how the whole course makes a lot of sense together.

This course was insightful, especially with the way live examples were used to illustrate the concepts. Being a working professional, it always helps to understand things better when explained with examples. The way the assignments were designed also helped to internalise the course material before writing down the answers.

A loved this course. Very well explained, complete, and dynamic. I would very much recommend this course to anyone interested in Brand Management. I also enjoyed very much how the professor explained the concepts, always using examples. This course has been a motivation for me to continue with my brand management immersion.

This Course on Brand Management has given me insights about all it's dimensions. Mr. Nader Tavassoli has been a great instructor and have given some of the best knowledge. Really hope and wish to meet him to thank him personally. Also Coursera has been a great platform for students like me to gain knew knowledge and skills.

I really enjoyed this course. Mr. Tavassoli has a tremendous knowledge on the subject and communicated the concepts extremely well. He provided many real world examples that lent necessary context to understand some of the more subtle themes. Most importantly I feel as if I learned a great deal and was time well spent.

I really enjoyed the course because of the obvious expertise and entertaining delivery of the instructor, the variety of business cases shared in this course which cited best practices and past mistakes of several organisations, and the practical interviews the professor conducted with key people from different industries.

Very enlightening on how the internals of brands work and the journey it takes to get there. I had no idea how much was involved in being a top brand! Way more then just sales and the course gave me some insight to my own brand as a author of a mini series called TOP COUNTY.

A personal thanks to Professor Nader Tavassoli

Insightful, Inspiring and Actionable. I really enjoyed the course by Nader Tavassoli and it provided a lot of value to me. I'll constantly come back to the course in order to look up the various concepts taught and I have the feeling that it will serve me a lot on my way to becoming a branding expert. Thanks a lot Nader!

I strongly recommend this course, Professor made a great job, everything is described in detail, focusing on the most important aspects. Interviews help to understand every concept and how exactly the brand works even better. After completing this course I feel more confident in management, especially brand management.

This course has helped me immensely to consider the training needed for my managers to engage in a better way with our staff and my employees to function better in delivering an improved experience for our stakeholders. I enjoyed every bit of the MOOC and truly value the information which the Professor shared with us.

Extremely grateful to have taken this course under the leadership of Professor Nader Tavassoli who made the course very interesting with case studies and relevant interview sessions with key leaders from well known brands. The concepts were explained in a precise manner without complicating it for easy understanding.

This course has been really inspiring, sometimes coming from a sales background narrow our focus only about sales volume. It's not wrong but it limits our business in the market. To make a business succeed we have to invest in people. Employees and customer play a crucial role and often companies take it for granted.

This course is one of the best course i have ever taken. This MOOC change my perception about brands and the Lecturer explain everything well with the real life examples. I learned about how important the power of brands and the base of developing brands itself. It's an honor to be able to take this course. Thank you

Amazing course by Dr Nader Tavassoli. I must appreciate his command on the subject and style of articulating. He made it very easy to understand the concepts which were unknown to me. This course gave me a great new perspective to look at brands. The principles, examples, flow, articulation - excellent work Dr Nader.