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Boost Digital ROAS

This course is part of Campaign Execution, SEO & Social Media at Scale Specialization

Instructor: LearningMate

Included with

Learn more

1 module

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

1 module

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Launch, manage, and optimize multi-channel ad campaigns across Meta, Google, and TikTok to analyze performance and boost return on ad spend (ROAS).

Skills you'll gain

Tools you'll learn

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Build your subject-matter expertise

This course is part of the Campaign Execution, SEO & Social Media at Scale Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There is 1 module in this course

Ready to move beyond basic metrics and drive real profit from your digital ad spend? Boost Digital ROAS is an intermediate-level course for marketers and business owners who want to master the art and science of multi-channel campaign optimization. If you have a basic understanding of digital marketing and are familiar with at least one major ad platform, this course will show you how to orchestrate a unified strategy across Meta, Google, and TikTok to maximize your Return on Ad Spend (ROAS).

You will learn to launch a cohesive digital campaign from the ground up, strategically allocating a budget and defining target audiences for each platform. Through practical, hands-on activities, you will build a powerful performance dashboard to track ROAS, Cost Per Acquisition (CPA), and other key metrics that matter. The course culminates in a real-world simulation where you analyze 30 days of campaign data and present a data-driven plan to reallocate 20% of your budget, aiming to lift your overall ROAS by 15% or more. This course equips you with the analytical and strategic skills needed to turn ad spend into a powerful engine for business growth.

Module details

This module provides a comprehensive, hands-on journey through the entire lifecycle of a multi-channel digital advertising campaign. You'll start by understanding the strategic importance of diversifying your ad spend across platforms like Meta, Google, and TikTok. You will then learn to launch a coordinated campaign, build a dashboard to monitor its performance, and use data-driven insights to analyze results. The module culminates in a real-world project where you'll optimize a simulated campaign budget to significantly increase your Return on Ad Spend (ROAS).