Ready to turn scattered advertising efforts into a coordinated campaign machine? This Short Course was created to help digital marketing professionals accomplish measurable, multi-platform advertising success.
Launch & Optimize Multi-Channel Ad Campaigns
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Launch & Optimize Multi-Channel Ad Campaigns
This course is part of Digital Campaign Management & Optimization Specialization
Instructor: John Whitworth
Included with
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
1 hour to complete
Flexible schedule
Learn at your own pace
What you'll learn
Consistent UTM tracking and campaign structure are foundational to meaningful performance analysis across multiple advertising platforms.
Data-driven budget allocation decisions require systematic comparison of key performance indicators like CPA and ROAS across channels.
Multi-channel advertising success depends on coordinated execution, accurate measurement, and continuous optimization based on performance insights.
Effective campaign management involves both front-end setup excellence and back-end analytical rigor to maximize return on advertising spend.
Skills you'll gain
- Marketing Analytics
- Online Advertising
- Performance Analysis
- Cost Benefit Analysis
- Campaign Management
- Performance marketing
- Digital Advertising
- Advertising
- Marketing Channel
- Advertising Campaigns
- Data-Driven Decision-Making
- Media Buying
- Social Media Campaigns
- Paid media
- Budget Management
- Return On Investment
- Google Ads
- Cross-Channel Marketing
- Marketing Budgets
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
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Build your subject-matter expertise
This course is part of the Digital Campaign Management & Optimization Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 2 modules in this course
Learners will master the foundational elements of multi-channel campaign management by understanding strategic principles, implementing proper tracking systems, and executing coordinated campaigns across Meta and Google Ads platforms.
What's included
3 readings2 assignments
Learners will master performance analysis techniques by understanding key metrics, systematically evaluating multi-channel campaign data, and developing data-driven budget reallocation recommendations that maximize advertising ROI.
What's included
3 readings3 assignments
Earn a career certificate
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Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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