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Analyze and Visualize Marketing Funnels

This course is part of Digital Marketing Operations & Analytics Specialization

Instructor: John Whitworth

Included with

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2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Systematic funnel analysis requires both quantitative investigation and qualitative user behavior understanding to identify true conversion barriers.
Multi-source dashboard integration transforms siloed data into unified business intelligence that enables strategic decision-making.
Effective hypothesis formation about user drop-offs must be grounded in both data patterns and user experience principles.
Interactive visualization design should prioritize stakeholder accessibility and actionable insights over technical complexity

Skills you'll gain

Tools you'll learn

Details to know

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Add to your LinkedIn profile

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Build your subject-matter expertise

This course is part of the Digital Marketing Operations & Analytics Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

Have you ever wondered why users click, browse, begin the process… and still don’t convert? In many companies, even a tiny 5% improvement in funnel efficiency can translate into thousands of additional conversions and significant revenue growth.

This Short Course was created to help Digital Marketing Professionals be able to systematically analyze conversion funnels to identify user drop-off points and create interactive, multi-source dashboards that provide unified business performance insights for data-driven optimization decisions. By completing this course, you'll be able to demonstrate mastery through hands-on analysis of real conversion funnels to identify drop-off patterns and develop actionable hypotheses, plus creation of fully functional multi-source dashboards that integrate GA4, social media, and CRM data to provide unified performance insights that mirror real-world enterprise reporting requirements. By the end of this course, you will be able to: Analyze conversion funnels to identify anomalies and hypothesize reasons for user drop-offs Create interactive, multi-source dashboards to analyze business performance This course is unique because it combines analytical detective work with hands-on dashboard building, giving you both the investigative skills to find problems and the technical abilities to visualize solutions. To be successful in this project, you should have a background in basic web analytics knowledge, familiarity with GA4, experience with Facebook Ads, and understanding of CRM systems.

Module details

Learners will master systematic funnel analysis techniques to identify conversion barriers and develop data-driven hypotheses about user behavior patterns.

What's included

2 videos1 reading2 assignments

Learners will master the technical skills to build comprehensive dashboards that integrate GA4, social media, and CRM data into unified business intelligence interfaces for strategic decision-making.