Artificial Intelligence (AI) is transforming industries by enhancing personalization and customer experience. This course, "AI's Existing Impact," delves into the benefits of personalization for brands, helping you distinguish between personalization and customization. You will learn to identify opportunities to leverage AI to support personalization efforts and understand different approaches used in implementing personalization algorithms.
AI's Existing Impact
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AI's Existing Impact
This course is part of AI for Marketing Specialization
Instructor: David Schweidel
Included with 
Gain insight into a topic and learn the fundamentals.
Intermediate level
Some related experience required
12 hours to complete
3 weeks at 4 hours a week
Flexible schedule
Learn at your own pace
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
August 2024
Assessments
5 assignments
Taught in English
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This course is part of the AI for Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 5 modules in this course
This module discusses the benefits of personalization and the nature of commonly used recommendation systems.
What's included
2 videos5 readings1 assignment1 discussion prompt
In this module, you will learn about the ways in which content can be personalized to different individuals. We will also discuss the challenges associated with content moderation.
What's included
2 videos6 readings1 assignment1 discussion prompt
Having discussed the rationale behind product recommendations, this module focuses on the business applications of the technology.
What's included
2 videos4 readings1 assignment1 discussion prompt
Chatbots are becoming increasingly common tools in marketing. This module will review the applications of chatbots and the different ways in which they can be built.
What's included
2 videos4 readings1 assignment2 discussion prompts
While AI technology is advancing, the ability to use these tools for marketing may be limited by consumers' willingness to accept the use of AI. This module explores the factors that relate to consumers' trust in AI, as well as the factors that can increase trust.
What's included
2 videos4 readings1 assignment2 discussion prompts
Instructor
Offered by
Recommended if you're interested in Marketing
Google
Coursera Instructor Network
University of Pennsylvania
University of Virginia Darden School Foundation
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