An entrepreneurial and internationally experienced CEO, Commercial Director, and consultant, he brings over 20 years of leadership experience within the sports industry. His expertise spans organizational culture, leadership, change management, digital transformation, and business strategy. Throughout his career, he has focused on building strong cultures, leading transformation, and developing strategies that support organizational growth and performance. With an ability to inspire and empower others, he helps teams and organizations navigate change, strengthen leadership capabilities, and achieve meaningful business outcomes.