Starweaver
Customer Relationship Management
Starweaver

Customer Relationship Management

Julian Jenkins
Starweaver

Instructors: Julian Jenkins

22,178 already enrolled

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
4.6

(235 reviews)

Beginner level

Recommended experience

Flexible schedule
1 hour to complete
Learn at your own pace
97%
Most learners liked this course
Gain insight into a topic and learn the fundamentals.
4.6

(235 reviews)

Beginner level

Recommended experience

Flexible schedule
1 hour to complete
Learn at your own pace
97%
Most learners liked this course

What you'll learn

  • Learners will be able to assess the changing landscape of CRM, identifying key trends and future directions that can impact business strategies.

  • Learners will be able to create customer-focused plans that cater to diverse customer needs, enhancing satisfaction and building strong relationships

  • Students leverage data for valuable customer insights, enhancing satisfaction and effective relationship management.

  • Students apply CRM principles for customer segmentation, loyalty programs, optimized sales, driving retention, and enhancing business performance.

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

3 assignments¹

AI Graded see disclaimer
Taught in English

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

There is 1 module in this course

In this module, you’ll learn to apply advanced CRM strategies to enhance customer satisfaction, loyalty, and retention. You’ll explore how to design and implement effective loyalty programs, use CRM tools to analyze customer behavior, measure customer sentiment with key metrics, and leverage automation to improve efficiency. Through case studies, interactive exercises, and real-world applications, you’ll build the skills to select the right CRM technologies, implement best practices, and adapt to emerging trends that keep your customer engagement strategies ahead of the competition.

What's included

12 videos1 reading3 assignments

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Instructor ratings
4.6 (78 ratings)
Julian Jenkins
Starweaver
9 Courses57,838 learners

Offered by

Starweaver

Explore more from Business Essentials

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

4.6

235 reviews

  • 5 stars

    68.90%

  • 4 stars

    23.94%

  • 3 stars

    3.78%

  • 2 stars

    2.10%

  • 1 star

    1.26%

Showing 3 of 235

FC
5

Reviewed on Sep 18, 2023

AO
4

Reviewed on Oct 3, 2023

CB
5

Reviewed on Apr 15, 2024

Coursera Plus

Open new doors with Coursera Plus

Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions

¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.