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    Results for "marketing analytics"

    • I

      Illinois Tech

      Mastering Excel Essentials to Enhance Business Value

      Skills you'll gain: Microsoft Excel

      Build toward a degree

      4.4
      Rating, 4.4 out of 5 stars
      ·
      19 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Cómo crear historias para Instagram y Facebook usando Canva

      Skills you'll gain: Graphic Design, Marketing, Social Media

      4.4
      Rating, 4.4 out of 5 stars
      ·
      32 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • S

      Splunk Inc.

      Splunk Search Expert 103

      Skills you'll gain: Data Analysis, Statistical Visualization, Basic Descriptive Statistics, Data Structures, Data Visualization, Exploratory Data Analysis, Big Data, Data Science

      4.7
      Rating, 4.7 out of 5 stars
      ·
      41 reviews

      Beginner · Course · 1 - 4 Weeks

    • G

      GRAMMY GO

      Foundations of Music Promotion & Branding

      Skills you'll gain: Customer Analysis, Digital Marketing, Marketing, Social Media, Strategy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      Universidad Nacional Autónoma de México

      Fundamentos Estratégicos Empresariales

      Skills you'll gain: Finance, Accounting, Entrepreneurial Finance, Marketing, Planning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.4K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Pennsylvania

      Gamification

      Skills you'll gain: Game Theory, Critical Thinking, User Experience, Business Psychology, Strategy, User Experience Design, Human Learning, Marketing Psychology, Product Design, Research and Design

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.4K reviews

      Mixed · Course · 1 - 3 Months

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      C

      Coursera Project Network

      Gérer l'inventaire avec des catalogues sur Facebook

      Skills you'll gain: Business Communication, Marketing, Social Media

      Intermediate · Guided Project · Less Than 2 Hours

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      S

      Splunk Inc.

      Splunk Knowledge Manager 102

      Skills you'll gain: Big Data, Business Intelligence, Data Analysis, Data Science

      4.9
      Rating, 4.9 out of 5 stars
      ·
      12 reviews

      Beginner · Course · 1 - 4 Weeks

    • Placeholder
      U

      University of Pennsylvania

      Wharton Business Foundations Capstone

      Skills you'll gain: Accounting, Finance, Marketing, Planning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      361 reviews

      Mixed · Course · 1 - 3 Months

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      N

      Northeastern University

      Healthcare Information Design and Visualizations

      Skills you'll gain: Data Analysis, Data Visualization

      Beginner · Course · 1 - 4 Weeks

    • Placeholder
      C

      Coursera Project Network

      Utilisez les fonctionnalités cachées de Canva

      Skills you'll gain: Digital Marketing, Graphic Design

      Intermediate · Guided Project · Less Than 2 Hours

    • Placeholder
      C

      Coursera Project Network

      Créer des diagrammes de Buyer Persona avec Creately

      Skills you'll gain: Market Analysis

      Beginner · Guided Project · Less Than 2 Hours

    Searches related to marketing analytics

    marketing analytics foundation
    marketing analytics: data predictions and dashboards
    marketing analytics: know your customers
    marketing analytics with meta
    marketing analytics capstone project
    meta marketing analytics
    digital marketing analytics
    digital marketing analytics in theory
    1…136137138…252

    In summary, here are 10 of our most popular marketing analytics courses

    • Mastering Excel Essentials to Enhance Business Value: Illinois Tech
    • Cómo crear historias para Instagram y Facebook usando Canva: Coursera Project Network
    • Splunk Search Expert 103: Splunk Inc.
    • Foundations of Music Promotion & Branding: GRAMMY GO
    • Fundamentos Estratégicos Empresariales: Universidad Nacional Autónoma de México
    • Gamification: University of Pennsylvania
    • Gérer l'inventaire avec des catalogues sur Facebook: Coursera Project Network
    • Splunk Knowledge Manager 102: Splunk Inc.
    • Wharton Business Foundations Capstone: University of Pennsylvania
    • Healthcare Information Design and Visualizations: Northeastern University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses cover a variety of topics essential for understanding and leveraging data to improve marketing strategies. These include the basics of data analysis, key performance indicators (KPIs), and data visualization. Learners will explore topics such as customer segmentation, marketing mix modeling, and digital analytics. Advanced courses might cover areas like predictive analytics, machine learning applications in marketing, and advanced statistical methods. Practical exercises and projects help learners apply these concepts to real-world marketing scenarios, enhancing their ability to analyze data and make data-driven marketing decisions.‎

    A certificate in marketing analytics can open up various career opportunities in marketing, advertising, and data analysis. Common roles include marketing analyst, digital marketing specialist, data analyst, and marketing strategist. These positions involve analyzing marketing data, developing data-driven marketing strategies, measuring campaign performance, and optimizing marketing efforts. With the growing importance of data in driving marketing decisions, earning a certificate in marketing analytics can significantly enhance your career prospects and opportunities for advancement in fields such as digital marketing, market research, e-commerce, and advertising.‎

    Absolutely! Coursera offers a broad range of online courses and Specializations on marketing analytics, as well as associated topics like digital marketing and business analytics. With Coursera, you can learn about marketing analytics remotely from top-ranked institutions like the University of Virginia, Emory University, and the University of Pennsylvania, so you won’t have to sacrifice the quality of your education to learn online.

    You’ll be completing the same coursework and working with the same faculty as on-campus students, yet at a lower tuition. And, with collaborative group projects, you’ll also get to practice the teamwork skills that are so important to marketing teams the world over.‎

    The skills and experience that you might need to already have before starting to learn marketing analytics would include a keen sense of B2C or B2B purchasing habits, a strong knowledge of keyword research and data analytics, and an understanding of the basics of SEO. Marketing analysts use these skills together to analyze, measure, and manage the marketing performance of a product or service. This process involves data analytics, marketing research, sales and inventory, and other data points to help optimize a product’s return on investment (ROI).‎

    The kind of people best suited for work that involves marketing analytics are people who are good at understanding business, marketing, and consumer behavior. When you work in marketing analytics, you need to organize data, develop spreadsheet models to analyze the data, and use this finished product to support business decisions about consumers for your products. People in marketing analytics may be creative and analytical at the same time, using both sides of the brain to make accurate product management decisions. The kind of people who are best suited for marketing analytics roles may be the ones who understand how to measure brand and customer assets, evaluate the effectiveness of keywords in an SEO campaign, and know the basics of pinpointing key marketing messages.‎

    You might know if learning marketing analytics is right for you if you love to study data and try to analyze any obvious patterns that can help you adjust marketing messages. For instance, if the marketing analytics shows you a pattern of more sales over weekends for a certain online course, then you can use this information to bring possible discounts and savings to high-volume buyers on the weekend. If you love to Interpret data in these ways for future marketing and business decisions, then learning marketing analytics may be the right career move for you.‎

    Online Marketing Analytics courses offer a convenient and flexible way to enhance your knowledge or learn new Marketing Analytics skills. Choose from a wide range of Marketing Analytics courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Marketing Analytics, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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