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    • Marketing Analytics

    • Status: [object Object]
      AI skills
      M

      Meta

      Meta Marketing Analytics

      Skills you'll gain: Marketing, Digital Marketing, Advertising, Marketing Management, Media Strategy & Planning, Data Analysis, Business Analysis, Market Analysis, Statistical Analysis, Communication, Experiment, Market Research, Brand Management, Forecasting, Probability & Statistics, Regression, Research and Design, Statistical Tests, Data Visualization, Basic Descriptive Statistics, Computer Programming, Data Management, Databases, General Statistics, Probability Distribution, Python Programming, SQL, Statistical Programming, Storytelling, Tableau Software

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: [object Object]
      New AI skills
      G

      Google

      Google Data Analytics

      Skills you'll gain: Data Analysis, R Programming, SQL, Spreadsheet Software, Business Analysis, Business Communication, Data Visualization, Data Management, General Statistics, Big Data, Communication, Computer Programming, Data Science, Data Visualization Software, Databases, Exploratory Data Analysis, Extract, Transform, Load, Leadership and Management, Microsoft Excel, Problem Solving, Small Data, Statistical Programming, Tableau Software

      Build toward a degree

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: [object Object]
      New AI skills
      G

      Google

      Google Digital Marketing & E-commerce

      Skills you'll gain: Digital Marketing, Marketing, Marketing Management, Media Strategy & Planning, Sales, E-Commerce, Data Analysis, Social Media, Search Engine Optimization, Advertising, Communication, Persona Research, Strategy, Web Design, Web Development, Web Development Tools, Writing, Data Management, Market Analysis

      Build toward a degree

      Beginner · Professional Certificate · 3 - 6 Months

    Learn Marketing Analytics from leading universities and companies

    Explore Marketing Analytics skills

    • Data Warehousing

    • Business Metrics

    • Decision Support Systems

    • Operational Analysis

    • Business Analytics

    • Ad Hoc Analysis

    • Ad Hoc Reporting

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    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
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    Results for "marketing analytics"

    • M

      Meta

      التسويق عبر وسائل التواصل الاجتماعي على فيسبوك

      Skills you'll gain: Social Media, Marketing, Programming Principles, Advertising, Algebra, Calculus, Computer Programming, Mathematics, Computer Programming Tools, Marketing Management, Theoretical Computer Science, Algorithms, Communication, Computational Logic, Differential Equations, Digital Marketing, Mathematical Theory & Analysis, Python Programming, Customer Relationship Management, Product Marketing, Brand Management, Leadership and Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      193 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • U

      University of Illinois Urbana-Champaign

      Strategic Innovation: Managing Innovation Initiatives

      Skills you'll gain: Entrepreneurship, Human Resources, Innovation, Leadership and Management, Marketing, Research and Design, Strategy, Strategy and Operations, Business Analysis, Product Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      652 reviews

      Beginner · Course · 1 - 3 Months

    • F

      Fractal Analytics

      Advanced Machine Learning Algorithms

      3.9
      Rating, 3.9 out of 5 stars
      ·
      7 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Colorado Boulder

      Search and Display Advertising

      Skills you'll gain: Advertising, Advertising Sales, Digital Marketing, Google App Engine, Market Research, Marketing, Search Engine Optimization, E-Commerce, Marketing Management, Sales

      4.5
      Rating, 4.5 out of 5 stars
      ·
      91 reviews

      Beginner · Course · 1 - 3 Months

    • J

      Johns Hopkins University

      Online Influence and Persuasion

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Azure Synapse SQL Pool - Implement Polybase

      Skills you'll gain: Computer Programming, SQL

      4.6
      Rating, 4.6 out of 5 stars
      ·
      93 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Placeholder
      G

      Google Cloud

      Business Transformation with Google Cloud en Français

      Skills you'll gain: Business Analysis, Business Communication, Business Development, Business Psychology, Communication, Data Analysis, Entrepreneurship, Leadership and Management, Planning, Strategy

      Beginner · Course · 1 - 3 Months

    • Placeholder
      U

      University of Illinois Urbana-Champaign

      Customer Insights: New Product Development Orientation

      Skills you'll gain: Innovation, Market Research, Product Development, Product Strategy

      4.4
      Rating, 4.4 out of 5 stars
      ·
      102 reviews

      Beginner · Course · 1 - 3 Months

    • Placeholder
      X

      Xbox

      Xbox Product Manager

      Skills you'll gain: Communication, Critical Thinking, Data Analysis, Market Research

      Beginner · Professional Certificate · 3 - 6 Months

    • Placeholder
      Status: Free
      Free
      U

      Universitat Autònoma de Barcelona

      The Olympic Games and the Media

      Skills you'll gain: Communication, Media Production, Media Strategy & Planning, Social Media, Culture, Marketing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      159 reviews

      Beginner · Course · 1 - 3 Months

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      Status: Free
      Free
      P

      Pontificia Universidad Católica de Chile

      Transferencia tecnológica: De la investigación al mercado.

      Skills you'll gain: Design and Product, Innovation, Product Development, Entrepreneurship, Negotiation, Strategy and Operations, Project Management, Research and Design

      4.8
      Rating, 4.8 out of 5 stars
      ·
      716 reviews

      Beginner · Course · 1 - 4 Weeks

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      U

      University of Virginia

      Pricing Strategy in Practice

      Skills you'll gain: Business Analysis, Customer Analysis, Accounting, Cost Accounting, Retail Sales, Sales, Strategy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      165 reviews

      Intermediate · Course · 1 - 4 Weeks

    Searches related to marketing analytics

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    1…115116117…252

    In summary, here are 10 of our most popular marketing analytics courses

    • التسويق عبر وسائل التواصل الاجتماعي على فيسبوك: Meta
    • Strategic Innovation: Managing Innovation Initiatives: University of Illinois Urbana-Champaign
    • Advanced Machine Learning Algorithms: Fractal Analytics
    • Search and Display Advertising: University of Colorado Boulder
    • Online Influence and Persuasion: Johns Hopkins University
    • Azure Synapse SQL Pool - Implement Polybase: Coursera Project Network
    • Business Transformation with Google Cloud en Français: Google Cloud
    • Customer Insights: New Product Development Orientation: University of Illinois Urbana-Champaign
    • Xbox Product Manager: Xbox
    • The Olympic Games and the Media: Universitat Autònoma de Barcelona

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses cover a variety of topics essential for understanding and leveraging data to improve marketing strategies. These include the basics of data analysis, key performance indicators (KPIs), and data visualization. Learners will explore topics such as customer segmentation, marketing mix modeling, and digital analytics. Advanced courses might cover areas like predictive analytics, machine learning applications in marketing, and advanced statistical methods. Practical exercises and projects help learners apply these concepts to real-world marketing scenarios, enhancing their ability to analyze data and make data-driven marketing decisions.‎

    A certificate in marketing analytics can open up various career opportunities in marketing, advertising, and data analysis. Common roles include marketing analyst, digital marketing specialist, data analyst, and marketing strategist. These positions involve analyzing marketing data, developing data-driven marketing strategies, measuring campaign performance, and optimizing marketing efforts. With the growing importance of data in driving marketing decisions, earning a certificate in marketing analytics can significantly enhance your career prospects and opportunities for advancement in fields such as digital marketing, market research, e-commerce, and advertising.‎

    Absolutely! Coursera offers a broad range of online courses and Specializations on marketing analytics, as well as associated topics like digital marketing and business analytics. With Coursera, you can learn about marketing analytics remotely from top-ranked institutions like the University of Virginia, Emory University, and the University of Pennsylvania, so you won’t have to sacrifice the quality of your education to learn online.

    You’ll be completing the same coursework and working with the same faculty as on-campus students, yet at a lower tuition. And, with collaborative group projects, you’ll also get to practice the teamwork skills that are so important to marketing teams the world over.‎

    The skills and experience that you might need to already have before starting to learn marketing analytics would include a keen sense of B2C or B2B purchasing habits, a strong knowledge of keyword research and data analytics, and an understanding of the basics of SEO. Marketing analysts use these skills together to analyze, measure, and manage the marketing performance of a product or service. This process involves data analytics, marketing research, sales and inventory, and other data points to help optimize a product’s return on investment (ROI).‎

    The kind of people best suited for work that involves marketing analytics are people who are good at understanding business, marketing, and consumer behavior. When you work in marketing analytics, you need to organize data, develop spreadsheet models to analyze the data, and use this finished product to support business decisions about consumers for your products. People in marketing analytics may be creative and analytical at the same time, using both sides of the brain to make accurate product management decisions. The kind of people who are best suited for marketing analytics roles may be the ones who understand how to measure brand and customer assets, evaluate the effectiveness of keywords in an SEO campaign, and know the basics of pinpointing key marketing messages.‎

    You might know if learning marketing analytics is right for you if you love to study data and try to analyze any obvious patterns that can help you adjust marketing messages. For instance, if the marketing analytics shows you a pattern of more sales over weekends for a certain online course, then you can use this information to bring possible discounts and savings to high-volume buyers on the weekend. If you love to Interpret data in these ways for future marketing and business decisions, then learning marketing analytics may be the right career move for you.‎

    Online Marketing Analytics courses offer a convenient and flexible way to enhance your knowledge or learn new Marketing Analytics skills. Choose from a wide range of Marketing Analytics courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Marketing Analytics, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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