You may have noticed that what is new often behaves differently than what has become accepted over time whether it is in a market, technology, or with people and firms. This course helps you develop a perspective on managing innovation. That is, you will build your capability to lead and design your organization in effectively implementing innovation initiatives and achieving their strategic intent.
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Strategic Innovation: Managing Innovation Initiatives
This course is part of Innovation: From Creativity to Entrepreneurship Specialization
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Instructor: E. Geoffrey Love
32,004 already enrolled
Included with
(685 reviews)
What you'll learn
Analyze innovations and their impact on organizations
Articulate a research-informed perspective on innovation.
Utilize frameworks, tools, and concepts to address challenges that arise in innovation.
Skills you'll gain
Details to know
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Add to your LinkedIn profile
21 assignments
See how employees at top companies are mastering in-demand skills
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Build your subject-matter expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
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Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
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There are 5 modules in this course
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
What's included
3 videos7 readings1 assignment1 discussion prompt
What's included
6 videos2 readings5 assignments
What's included
6 videos2 readings5 assignments1 peer review
What's included
6 videos2 readings5 assignments
What's included
5 videos4 readings5 assignments1 peer review
Instructor
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Offered by
Recommended if you're interested in Marketing
University of Illinois Urbana-Champaign
Fundação Instituto de Administração
Erasmus University Rotterdam
University of Illinois Urbana-Champaign
Build toward a degree
This course is part of the following degree program(s) offered by University of Illinois Urbana-Champaign. If you are admitted and enroll, your completed coursework may count toward your degree learning and your progress can transfer with you.¹
Why people choose Coursera for their career
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Learner reviews
685 reviews
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- 4 stars
12.97%
- 3 stars
2.33%
- 2 stars
0.58%
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Showing 3 of 685
Reviewed on May 3, 2020
This course had great depth and Professor Love made it easy to understand and conceptualize with his simplistic approach of explaining relationships and fundamentals of innovation concepts.
Reviewed on May 24, 2017
By far, this is one of the best classes I have taken so far both on Coursera and through the University of Illinois.
Reviewed on May 4, 2019
Just really loved working on these subjects and the growth I have received taking the course. Well executed.
New to Marketing? Start here.
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Frequently asked questions
Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). If you choose to explore the course without purchasing, you may not be able to access certain assignments.
You will be eligible for a full refund until 2 weeks after your payment date. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the 2-week refund period.
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