![[Featured Image] A group of data analysts meet in the office to discuss using data profiling to troubleshoot a problem.](https://images.ctfassets.net/wp1lcwdav1p1/6q3BBhQCOd4MitEl8nIzik/8abc075288c55ce8e4afe134692548bb/GettyImages-1329609365.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
What Is Data Profiling and How Is It Used?
Data is a key piece of evidence-based decision-making. However, before using data, many organizations profile it first. Learn about the advantages of data profiling, its uses, and the risks of big data profiling.
February 3, 2025
Article

![[Featured Image] Two colleagues look at a tablet while one explains the program-aided language models used to create a solution.](https://images.ctfassets.net/wp1lcwdav1p1/1miKCH2SYBju1y701cL2pG/6698bb389617e270a9408fe4484d5b92/GettyImages-1417607889.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A business analyst sits in his office and uses cross filter direction Power BI on a project.](https://images.ctfassets.net/wp1lcwdav1p1/iykYCxMq2apyY6XXqrvz3/b930e2421f6e49b315c584af00358bb8/GettyImages-1662651233.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)



![[Featured Image] Two coworkers discuss AI hallucinations on their computers in an open-space office.](https://images.ctfassets.net/wp1lcwdav1p1/8vPpMZy3YEe3GCMvTsm53/b3330d721473686284f3ee3b0541f6bd/GettyImages-1533019596.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Feature Image] A creative professional uses AI writing tools to help brainstorm ideas before beginning a new project.](https://images.ctfassets.net/wp1lcwdav1p1/4apjMKHnNCWA5jvK8Z188a/7e90882c58f1ca2d15008c745ee4185e/GettyImages-1790986945.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] Two data science colleagues look at a laptop and discuss the relevance of star schema.](https://images.ctfassets.net/wp1lcwdav1p1/1zkLIFdIx7z97zXtpro4ED/79046cc78652c2b9a6b3e80adaea47ef/GettyImages-1864307510.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] Two coworkers looking at a computer screen are performing analytics consulting for a client.](https://images.ctfassets.net/wp1lcwdav1p1/4TSDhWGZEm5DyQIWEx9ruK/f206421c18da7aae63f0e9f88263360f/GettyImages-2156161117.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A professional is showing business stakeholders a treemap on a screen.](https://images.ctfassets.net/wp1lcwdav1p1/1OZKNoCEKnturRF1JHSX5A/45d9cfe339ec5f6a7b882b796065c259/GettyImages-2069828989.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A man in an office with large windows speaks into a smartphone, which uses syntax analysis to convert speech to text.](https://images.ctfassets.net/wp1lcwdav1p1/44xoUTD2mzzpomhpo7dl9u/8868ec9f55e5c401ec356759459e1634/GettyImages-1342254006.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Video thumbnail] Create AI As An AI ARCHITECT!](https://images.ctfassets.net/wp1lcwdav1p1/5wMYpitjPT5xNxgwxCE2zp/a1774ab38c7d4adb8acf67cdedd02e1b/Create_AI_As_An__AI_ARCHITECT_.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Feature Image] After wondering, “What is artificial narrow intelligence,” a learner engaging in professional development reviews online learning materials to explore the topic and how to implement weak AI in their workflows.](https://images.ctfassets.net/wp1lcwdav1p1/7mSkrpcRgbkYF3PMqnMnNc/61dc4e3429d792a9f523e8707212bf78/GettyImages-2173588208.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Feature Image] After researching “What is demand forecasting,” and learning how to perform this analytical process, an inventory analyst uses the process to manage orders.](https://images.ctfassets.net/wp1lcwdav1p1/TiRI8ePQpvBj1MS5tnvK1/60eb476f136e8b763a6520641e83012d/GettyImages-1311977471.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
