This specialization delves into the essential skills and strategies of fundraising across various sectors.
In the first course, learners will explore the ethical foundations of fundraising, covering legal aspects, crisis management, and global philanthropy. Through this, learners will understand the moral underpinnings of successful fundraising campaigns and their role in social change.
The second course focuses on organizational strategies, equipping learners with the tools to prepare, structure, and lead comprehensive fundraising programs. Key topics include donor relations, campaign planning, and marketing for strategic fundraising.
The final course dives into strategic fundraising, addressing the role of different donor demographics, major gifts, and grantmaking. By the end of the specialization, learners will be equipped with the full spectrum of fundraising skills—from foundational principles to advanced strategic management.
From Achieving Excellence in Fundraising Copyright © 2022 by John Wiley & Sons, Inc. All rights reserved. Used by arrangement with John Wiley & Sons, Inc. This Specialization is based on the book, Achieving Excellence in Fundraising, by Genevieve G. Shaker, Eugene R. Tempel, Sarah K. Nathan and Bill Stanczykiewicz.
Applied Learning Project
Applied exercises and case analyses are integrated throughout the courses to help learners develop practical fundraising skills. Learners will engage with authentic challenges, including designing ethical fundraising strategies, building comprehensive programs, and engaging diverse donor groups. By the end of the specialization, participants will have the opportunity to apply key concepts through structured activities, developing the competence to address real-world fundraising and donor engagement scenarios effectively.
