University of Pennsylvania

Fundamentos Empresariales Specialization

Keep adding new skills with 10,000+ programs for $239 (usually $399). Save now.

University of Pennsylvania

Fundamentos Empresariales Specialization

Resuelve Problemas Empresariales Reales.

Domina los fundamentos del marketing, la contabilidad, las operaciones y las finanzas.

Michael R Roberts
Christian Terwiesch
Brian J Bushee

Instructors: Michael R Roberts

5,692 already enrolled

Included with Coursera Plus

Ask Coursera

Get in-depth knowledge of a subject

from 447 reviews of courses in this program

Beginner level
No prior experience required
4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject

from 447 reviews of courses in this program

Beginner level
No prior experience required
4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in Spanish

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from University of Pennsylvania

Specialization - 5 course series

Introducción al Marketing

Introducción al Marketing

Course 1, 9 hours

What you'll learn

Skills you'll gain

Category: Marketing Strategies
Category: Consumer Behaviour
Category: Brand Strategy
Category: Customer Insights
Category: Branding
Category: Online Advertising
Category: Brand Marketing
Category: Marketing Psychology
Category: Driving engagement
Category: Strategic Marketing
Category: Brand Management
Category: Go To Market Strategy
Category: Customer Analysis
Category: E-Commerce
Category: Marketing
Category: Marketing Communications
Introducción a la Contabilidad Financiera

Introducción a la Contabilidad Financiera

Course 2, 13 hours

What you'll learn

Skills you'll gain

Category: Balance Sheet
Category: Cash Flows
Category: Income Statement
Category: Financial Accounting
Category: Financial Statements
Category: Financial Statement Analysis
Category: Revenue Recognition
Category: Accrual Accounting
Category: General Ledger
Category: Month End Closing
Category: Financial Reporting
Category: Accruals
Category: Accounting
Category: Financial Analysis
Introducción a la Gestión de Operaciones

Introducción a la Gestión de Operaciones

Course 3, 12 hours

What you'll learn

Skills you'll gain

Category: Operational Efficiency
Category: Process Analysis
Category: Operations Management
Category: Quality Management
Category: Performance Measurement
Category: Process Improvement
Category: Operational Analysis
Category: Business Process Management
Category: Quality Control
Category: Business Metrics
Category: Business Operations
Category: Manufacturing Operations
Category: Production Process
Category: Process Optimization
Category: Quality Improvement
Category: Process Management
Category: Corrective and Preventive Action (CAPA)
Category: Operational Excellence
Category: Production Management
Category: Business Workflow Analysis
Introducción a las Finanzas Corporativas

Introducción a las Finanzas Corporativas

Course 4, 9 hours

What you'll learn

Skills you'll gain

Category: Corporate Finance
Category: Cash Flows
Category: Return On Investment
Category: Capital Budgeting
Category: Financial Planning
Category: Business Valuation
Category: Decision Making
Category: Timelines
Category: Financial Analysis
Category: Loans
Category: Financial Forecasting
Category: Cash Flow Forecasting
Category: Financial Modeling
Proyecto de Fundamentos Empresariales de Wharton

Proyecto de Fundamentos Empresariales de Wharton

Course 5, 7 hours

What you'll learn

Skills you'll gain

Category: Strategic Thinking
Category: Business Analytics
Category: Analysis
Category: Proposal Development
Category: Business Strategies
Category: Business Analysis
Category: Business Solutions
Category: Business Planning
Category: Case Studies
Category: Business
Category: Business Operations
Category: Proposal Writing
Category: Business Marketing
Category: Competitive Analysis

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Michael R Roberts
University of Pennsylvania
4 Courses328,886 learners
Christian Terwiesch
University of Pennsylvania
8 Courses198,178 learners

Offered by

Industry partners

Partner 1

Why people choose Coursera for their career

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Frequently asked questions