University of Pennsylvania

Business Foundations Specialization

Ends soon! Save on skills that make you shine with 40% off 3 months of Coursera Plus. Save now

University of Pennsylvania

Business Foundations Specialization

Solve Real Business Problems.

Build a foundation of core business skills in marketing, finance, accounting and operations.

Michael R Roberts
Christian Terwiesch
Brian J Bushee

Instructors: Michael R Roberts

324,211 already enrolled

Included with Coursera Plus

Get in-depth knowledge of a subject

from 26,447 reviews of courses in this program

Beginner level
No prior experience required
2 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject

from 26,447 reviews of courses in this program

Beginner level
No prior experience required
2 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Understand branding and go-to-market strategies

  • Read income statements, balance sheets, and cash flow statements

  • Manage people through motivation and reward systems

  • Analyze and improve business processes in services or manufacturing

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English

91%

of learners achieved a positive career outcome

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from University of Pennsylvania

Specialization - 6 course series

Introduction to Marketing

Introduction to Marketing

Course 1, 13 hours

What you'll learn

Skills you'll gain

Category: Brand Strategy
Category: Marketing Strategies
Category: Customer Analysis
Category: Marketing
Category: Product Marketing
Category: Marketing Strategy and Techniques
Category: Customer Insights
Category: Marketing Analytics
Category: Brand Management
Category: Target Market
Category: Marketing Effectiveness
Category: Strategic Marketing
Category: Brand Loyalty
Category: Brand Marketing
Category: Marketing Planning
Category: Promotional Strategies
Category: Target Audience
Category: Branding
Category: Marketing Communications
Category: Go To Market Strategy
Introduction to Financial Accounting

Introduction to Financial Accounting

Course 2, 15 hours

What you'll learn

Skills you'll gain

Category: Balance Sheet
Category: Income Statement
Category: Financial Statements
Category: Cash Flows
Category: Accrual Accounting
Category: Bookkeeping
Category: Financial Accounting
Category: Accruals
Category: Financial Analysis
Category: Accounting
Category: Revenue Recognition
Category: Operational Performance Management
Category: Financial Statement Analysis
Category: Financial Reporting
Category: Accounting Records
Category: Business Metrics
Category: Return On Investment
Category: Performance Measurement
Category: Generally Accepted Accounting Principles (GAAP)
Managing Social and Human Capital

Managing Social and Human Capital

Course 3, 9 hours

What you'll learn

Skills you'll gain

Category: Strategic Decision-Making
Category: Organizational Change
Category: Employee Performance Management
Category: Decision Making
Category: Performance Appraisal
Category: Organizational Structure
Category: Team Motivation
Category: People Management
Category: Human Capital
Category: Staff Management
Category: Organizational Leadership
Category: Leadership Studies
Category: Leadership and Management
Category: Organizational Effectiveness
Category: Human Relations Movement
Category: Organizational Development
Category: Team Performance Management
Category: Compensation and Benefits
Category: Change Management
Category: Human Resource Strategy
Introduction to Corporate Finance

Introduction to Corporate Finance

Course 4, 9 hours

What you'll learn

Skills you'll gain

Category: Cash Flows
Category: Corporate Finance
Category: Financial Modeling
Category: Capital Budgeting
Category: Financial Analysis
Category: Cash Flow Forecasting
Category: Forecasting
Category: Return On Investment
Category: Financial Planning
Category: Financial Forecasting
Category: Business Valuation
Category: Finance
Category: Loans
Category: Risk Analysis
Introduction to Operations Management

Introduction to Operations Management

Course 5, 16 hours

What you'll learn

  • You will learn to analyze processes, optimize flow, and manage variability, driving improvements and achieving excellence in operations management.

Skills you'll gain

Category: Capacity Management
Category: Capacity Planning
Category: Supply Chain Management
Category: Process Improvement
Category: Operations Management
Category: Lean Manufacturing
Category: Process Analysis
Category: Process Mapping
Category: Operations
Category: Process Improvement and Optimization
Category: Quality Improvement
Category: Operational Excellence
Category: Operational Efficiency
Category: Statistical Process Controls
Category: Process Optimization
Category: Quality Management
Category: Continuous Improvement Process
Category: Quality Control
Category: Process Management
Category: Lean Methodologies
Wharton Business Foundations Capstone

Wharton Business Foundations Capstone

Course 6, 16 hours

What you'll learn

Skills you'll gain

Category: Financial Accounting
Category: Analysis
Category: Business Analysis
Category: Strategic Thinking
Category: Constructive Feedback
Category: Business Planning
Category: Report Writing
Category: Project Design
Category: Marketing
Category: Peer Review
Category: Writing
Category: Finance
Category: Marketing Strategies
Category: Marketing Planning
Category: Strategic Marketing
Category: Business
Category: Business Strategy
Category: Accounting

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Michael R Roberts
University of Pennsylvania
4 Courses325,481 learners
Christian Terwiesch
University of Pennsylvania
8 Courses197,067 learners
Brian J Bushee
University of Pennsylvania
5 Courses532,521 learners

Offered by

Industry partners

Partner 1
Partner 2

Why people choose Coursera for their career

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Frequently asked questions