University of Virginia
Pricing Strategy Optimization Specialization
University of Virginia

Pricing Strategy Optimization Specialization

Set prices the way the experts do. Master pricing strategies used by global consulting and academic leaders.

Jean Manuel Izaret
Thomas Kohler
Ronald T. Wilcox

Instructors: Jean Manuel Izaret

Included with Coursera Plus

Get in-depth knowledge of a subject

(779 reviews)

Beginner level

Recommended experience

1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject

(779 reviews)

Beginner level

Recommended experience

1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers

What you'll learn

  • How to utilize the strategic power of pricing to set profit maximizing prices

  • Cost and economics in pricing strategy

  • How to leverage knowledge of customer value to develop a pricing strategy

  • Market and competitor pricing models that inform pricing decisions

Overview

What’s included

Shareable certificate

Add to your LinkedIn profile

Taught in English
48 practice exercises

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from University of Virginia

Specialization - 4 course series

What you'll learn

  • How to apply knowledge of basic economics to make better pricing decisions

  • How to recognize opportunities for price discrimination and recommend strategies to maximize sales and profits

  • How to calculate three types of price elasticities to determine the impact of price on demand

  • How to analyze and apply different pricing models, including: cost-plus pricing, marginal cost-plus pricing, peak-load pricing, index-based pricing.

Skills you'll gain

Price Negotiation, Customer Analysis, Regression Analysis, Competitive Analysis, Demand Planning, Statistical Methods, Economics, Consumer Behaviour, Revenue Management, Cost Accounting, Marketing Channel, Market Dynamics, Product Strategy, Case Studies, and Cost Benefit Analysis

What you'll learn

  • Customer value applications in pricing products

  • How to leverage core value-based pricing techniques to inform pricing decisions

  • How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)

  • Consumer psychology applications in setting prices beneficial to both consumers and sellers

Skills you'll gain

Consumer Behaviour, Customer Insights, Customer Analysis, Value Propositions, Marketing Psychology, Market Dynamics, Revenue Management, Analysis, Market Research, Global Marketing, Competitive Analysis, Behavioral Economics, and Case Studies

What you'll learn

  • Market and competition applications in product pricing

  • How to utilize game theory to influence market pricing

  • How to leverage competitor pricing models and knowledge of the product lifecycle to price products

  • Strategies for price discrimination in competitive markets

Skills you'll gain

Competitive Analysis, Product Lifecycle Management, Value Propositions, Marketing, Business Strategy, Regulation and Legal Compliance, New Business Development, Consumer Behaviour, Market Dynamics, Target Market, Strategic Partnership, Market Share, and Game Theory

What you'll learn

  • How to use the three lenses to set an optimal strategic price to maximize revenue

  • How to approach a pricing case, glean information, and work through a complicated pricing decision

  • How to utilize tools and data to analyze and recommend a strategic response to a real world pricing situation

Skills you'll gain

Consumer Behaviour, Price Negotiation, Competitive Analysis, Cost Accounting, Market Share, Presentations, Microsoft PowerPoint, Business Strategy, Market Analysis, B2B Sales, Value Propositions, Market Research, Market Dynamics, Case Studies, Strategic Marketing, and Product Strategy

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Jean Manuel Izaret
BCG
4 Courses52,152 learners
Thomas Kohler
BCG
4 Courses52,152 learners
Ronald T. Wilcox
University of Virginia
4 Courses52,152 learners

Offered by

BCG

Industry partners

Partner 1

Compare with similar products

Rating
Level
Skills
Last updated
Number of practice exercises
Degree eligibility
Part of Coursera Plus

You might also like

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Coursera Plus

Open new doors with Coursera Plus

Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions