Will I earn university credit for completing the Specialization?

University credit is not available for Specialization completion; however, you will get a certificate from Coursera that is widely recognized by employers and documents your achievement.

Is this course really 100% online? Do I need to attend any classes in person?

This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

Can I just enroll in a single course?

Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Can I take the course for free?

No, you cannot take this course for free. When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you cannot afford the fee, you can apply for financial aid.

Pricing Strategy Optimization Specialization

Pricing Strategy Optimization Specialization

Set prices the way the experts do. Master pricing strategies used by global consulting and academic leaders.

Instructors: Jean Manuel Izaret

Included with Coursera Plus

Learn more

4 course series

Get in-depth knowledge of a subject

4.8

(779 reviews)

Beginner level

Recommended experience

4 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

4 course series

Get in-depth knowledge of a subject

4.8

(779 reviews)

Beginner level

Recommended experience

4 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

How to utilize the strategic power of pricing to set profit maximizing prices
Cost and economics in pricing strategy
How to leverage knowledge of customer value to develop a pricing strategy
Market and competitor pricing models that inform pricing decisions

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English

48 practice exercises

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

Learn in-demand skills from university and industry experts
Master a subject or tool with hands-on projects
Develop a deep understanding of key concepts
Earn a career certificate from University of Virginia

Specialization - 4 course series

In this Specialization, we show you techniques to increase price realization and maximize profits. Learn from Boston Consulting Group's global pricing experts and University of Virginia Darden School of Business faculty, who share the frameworks, tips and tools we use in our business and research environments. We will look at pricing through BCG's proprietary and time-tested three “lenses”—cost and economics, customer value, and competition—to build your understanding of the strategic power of pricing. You’ll leave the Specialization with a portfolio-building presentation that demonstrates your ability to price strategically.

Applied Learning Project

Utilizing the concepts, tools and techniques taught in each course—from basic techniques of economics to knowledge of customer segments, willingness to pay, and customer decision making to analysis of market prices, share, and industry dynamics—you will practice setting profit maximizing prices to improve price realization in a variety of real-world scenarios.

Cost and Economics in Pricing Strategy

Course 112 hours

What you'll learn

How to apply knowledge of basic economics to make better pricing decisions
How to recognize opportunities for price discrimination and recommend strategies to maximize sales and profits
How to calculate three types of price elasticities to determine the impact of price on demand
How to analyze and apply different pricing models, including: cost-plus pricing, marginal cost-plus pricing, peak-load pricing, index-based pricing.

Skills you'll gain

Price Negotiation, Customer Analysis, Regression Analysis, Competitive Analysis, Demand Planning, Statistical Methods, Economics, Consumer Behaviour, Revenue Management, Cost Accounting, Marketing Channel, Market Dynamics, Product Strategy, Case Studies, and Cost Benefit Analysis

Customer Value in Pricing Strategy

Course 214 hours

What you'll learn

Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers

Skills you'll gain

Consumer Behaviour, Customer Insights, Customer Analysis, Value Propositions, Marketing Psychology, Market Dynamics, Revenue Management, Analysis, Market Research, Global Marketing, Competitive Analysis, Behavioral Economics, and Case Studies

Market and Competition in Pricing Strategy

Course 311 hours

What you'll learn

Market and competition applications in product pricing
How to utilize game theory to influence market pricing
How to leverage competitor pricing models and knowledge of the product lifecycle to price products
Strategies for price discrimination in competitive markets

Skills you'll gain

Competitive Analysis, Product Lifecycle Management, Value Propositions, Marketing, Business Strategy, Regulation and Legal Compliance, New Business Development, Consumer Behaviour, Market Dynamics, Target Market, Strategic Partnership, Market Share, and Game Theory

Pricing Strategy in Practice

Course 413 hours

What you'll learn

How to use the three lenses to set an optimal strategic price to maximize revenue
How to approach a pricing case, glean information, and work through a complicated pricing decision
How to utilize tools and data to analyze and recommend a strategic response to a real world pricing situation

Skills you'll gain

Consumer Behaviour, Price Negotiation, Competitive Analysis, Cost Accounting, Market Share, Presentations, Microsoft PowerPoint, Business Strategy, Market Analysis, B2B Sales, Value Propositions, Market Research, Market Dynamics, Case Studies, Strategic Marketing, and Product Strategy

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Jean Manuel Izaret

BCG

4 Courses52,152 learners

Offered by

University of Virginia

BCG

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Frequently asked questions

We recommend the following sequence: Economics of Pricing, Pricing to Customer Value, Market-based Pricing, Pricing Strategy Optimization. While you can take the first three courses simultaneously, we recommend taking the Pricing Strategy Optimization course last, since it draws on concepts from the three previous courses.

Our target learners have an interest in business and marketing. With an undergraduate or graduate degree, they are looking to advance in their career or deliver more value in their current role and might someday pursue an advanced business degree. They take initiative and are proactive in developing new skills and competencies to achieve career objectives, develop professionally and expand their knowledge bases.

Each course in the Specialization is organized into four weeks of content and assignments. You may take the four courses sequentially over the course of four months, or may take courses simultaneously to complete more quickly.

After completing this Specialization, you will be able to employ five economic techniques to improve price realization; improve price realization by applying knowledge of customer segments, willingness to pay, and how customers make purchasing decisions; analyze market prices, market share, and industry dynamics to set optimal price points; and recommend a profit-maximizing price considering economic, customer-value, and competitive market forces.

Pricing Strategy Optimization Specialization

What you'll learn

Skills you'll gain

Details to know

See how employees at top companies are mastering in-demand skills

Advance your subject-matter expertise