Discover the roles and responsibilities of the product manager.

Understand how innovative product teams are organized and managed.

Explore marketing challenges, common marketing mistakes, knowing your customer, and rethinking the 4P's of marketing.

Examine how to develop customers, solve customer problems, segment markets, and expand your market.

Determine your target customer and identify their needs and wants.

Define your value proposition and specify your minimum viable feature set.

Create your minimum viable product and the user experience.

Test your minimum viable product and iterate to improve product-market fit.

Translate product ideas into tangible assets

Create wireframes, 3D renderings, and prototypes

Develop the minimum viable product (MVP)

Test assumptions and validate customer interests

Learn the fundamentals and how to create financial statements for new ventures within the corporate environment

Examine valuation techniques for understanding how to assess and grow the value of the corporate venture

Explore the different sources of internal and external financing for the corporate venture

Applying lessons learned in the course to structure a funding deal and pitch the corporate venture