Can I take the course for free?

No, you cannot take this course for free. When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you cannot afford the fee, you can apply for financial aid.

Will I earn university credit for completing the Specialization?

This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

Marketing Strategy for the future Specialization

Build in-demand skills with a full year of Coursera Plus, now $239. Save now.

Marketing Strategy for the future Specialization

Develop Marketing Strategies for a Changing World.

Analyze markets, understand customers, and design adaptable, data-informed marketing strategies.

Instructors: Lucas Lobo

Included with Learn more

2 course series

Get in-depth knowledge of a subject

from 43 reviews of courses in this program

Beginner level

No prior experience required

2 months to complete

at 12 hours a week

2 course series

Get in-depth knowledge of a subject

from 43 reviews of courses in this program

Beginner level

No prior experience required

2 months to complete

at 12 hours a week

What you'll learn

Analyze market dynamics, customer needs, and competitive forces to identify strategic marketing opportunities, Design customer-centered strategies

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Advance your subject-matter expertise

Learn in-demand skills from university and industry experts
Master a subject or tool with hands-on projects
Develop a deep understanding of key concepts
Earn a career certificate from Fundação Instituto de Administração

Specialization - 2 course series

The marketing landscape is changing as customer expectations, new technologies, and competitive pressures reshape how organizations create value.

This Specialization develops the strategic thinking needed to analyze markets, understand consumers, and connect marketing decisions to business goals. Learners will explore approaches to building relevant, adaptable marketing strategies for an evolving business environment.

Applied Learning Project

Through hands-on projects based on real-world marketing challenges, learners will analyze market trends, customer needs, and competitive dynamics to identify strategic opportunities. They will apply marketing frameworks to develop actionable strategies that integrate customer insights, competitive positioning, and business objectiv

Introduction to Strategy

Course 1, 22 hours

What you'll learn

Understand a business scenario
Use strategic tools
Identify another player’s strategy

Skills you'll gain

Category: Continuous Monitoring

Category: Strategic Decision-Making

Category: Business Strategies

Category: Strategic Thinking

Category: Analysis

Category: Business Strategy

Category: Decision Making

Category: Competitive Analysis

Strategic Management

Course 2, 21 hours

What you'll learn

Participants will gain insights into competitive analysis, strategic decision-making, and sustainable business practices, preparing them to navigate complex business environments and contribute strategically to organizational success. The curriculum combines theoretical frameworks with practical case studies to foster a deep understanding of strategic concepts and their practical applications.

Skills you'll gain

Category: Business Analysis

Category: Analysis

Category: Corporate Strategy

Category: Strategic Thinking

Category: Sustainable Business

Category: Organizational Strategy

Category: Strategic Decision-Making

Category: Business Strategies

Category: Competitive Analysis

Category: Business Strategy

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Lucas Lobo

Fundação Instituto de Administração

2 Courses50 learners

Offered by

Fundação Instituto de Administração

Why people choose Coursera for their career

Felipe M.

Learner since 2018

"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020

"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021

"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews across Marketing Strategy for the future

avg. across 2 courses

5 stars
88.88%
4 stars
11.11%
3 stars
0%
2 stars
0%
1 star
0%

Course: Introduction to Strategy

5.0

Reviewed on Oct 9, 2024

i found this course very helpful and interesting. The topics that were taught will be applied to my job as the needs arises. The professor was very clear in his delivery and easily understood.

Course: Strategic Management

5.0

Reviewed on Nov 10, 2024

This course met my expectation. The professor was very clear and detail in his presentation. I have enjoyed this course and the contents learnt will be beneficial towards my work at Guysuco.

Course: Strategic Management

5.0

Reviewed on Apr 28, 2024

very good course, to better understand how it works strategic management.

View more reviews

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Frequently asked questions

This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.