University of Illinois Urbana-Champaign
Global Challenges in Business Specialization
University of Illinois Urbana-Champaign

Global Challenges in Business Specialization

Prepare students to navigate global business. Upon completion of this specialization, students will understand how businesses function and pursue opportunities in the global marketplace through the development of marketing plans, understanding multicultural issues, and global leadership

Marcelo Bucheli
Carlos J. Torelli
Tina Girndt-Clougherty

Instructors: Marcelo Bucheli

14,828 already enrolled

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4.7

(368 reviews)

Beginner level

Recommended experience

3 months
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.7

(368 reviews)

Beginner level

Recommended experience

3 months
at 10 hours a week
Flexible schedule
Learn at your own pace

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Specialization - 6 course series

Global Strategy I: How The Global Economy Works

Course 113 hours4.8 (285 ratings)

What you'll learn

  • Understand how we got to this point in the global economy and why it matters.

  • Understand the complexities of the current globalization and how not all countries are the same.

  • Evaluate the effects of international trade regulations on international business.

  • Evaluate when and why we should operate as multinationals.

Skills you'll gain

Category: Global Marketing
Category: Marketing
Category: Brand Management
Category: Strategic Planning

Global Strategy II: Doing Business in The Global Economy

Course 211 hours4.8 (139 ratings)

What you'll learn

  • Understand the different options multinationals have when deciding to operate abroad.

  • Determine when to go global small, big, fast, or slow.

  • Determine the best strategy to enter global markets according to the firm's characteristics.

  • Understand the effects of politics on the strategy of firms operating globally.

Skills you'll gain

Category: Negotiation
Category: Leadership
Category: Cross-Cultural Management
Category: Communication Strategies
Category: Teamwork

What you'll learn

  • Understand what culture is, how culture manifests itself in individuals and the environment, and how it is studied.

  • Predict consumer and employee behavior in different cultural markets and dynamic cultural settings.

  • Suggest ways to more effectively manage organizations across cultural boundaries.

  • Understand similarities and differences between national and organizational culture.

Skills you'll gain

Category: Cross-Cultural Management
Category: Global Strategy
Category: International Trade Regulations
Category: Risk Management
Category: Business Development

Global Marketing: Building Iconic Brands

Course 412 hours4.8 (103 ratings)

What you'll learn

  • Prepare an environmental analysis and size a new market opportunity.

  • Conduct a brand audit.

  • Develop a culturally focused marketing plan for a new market entry.

  • Integrate a new market entry within a global marketing strategy.

Skills you'll gain

Category: Consumer Behaviour
Category: Cross-Cultural Management
Category: Global Strategy
Category: Human Resource Management
Category: Cultural Sensitivity

What you'll learn

  • Detect cultural differences and how to prevent and solve misunderstandings.

  • Compare the culture of two countries using an instrument labeled “The Culture Map.”

  • Improve your cross-cultural sensitivity.

  • Develop skills to diagnose cross-cultural issues and to come to a compromise.

Skills you'll gain

Category: Opportunity Identification
Category: Global Strategy
Category: Risk Management
Category: Business Development
Category: Strategic Planning

What you'll learn

  • Identify and describe the roles of multicultural consumer segments, generational, and regional subcultures in marketing.

  • Analyze and apply various advertising strategies tailored for multicultural markets.

  • Evaluate real-world multicultural marketing campaigns, identifying their strengths and areas for improvement.

  • Create culturally responsive marketing strategies that acknowledge and appeal to the cultural backgrounds of diverse consumer segments.

Skills you'll gain

Category: Advertising Strategies
Category: Multicultural Marketing
Category: Consumer Behaviour
Category: Communication Strategies
Category: Cultural Sensitivity

Instructors

Marcelo Bucheli
University of Illinois Urbana-Champaign
2 Courses20,462 learners
Carlos J. Torelli
University of Illinois Urbana-Champaign
3 Courses23,231 learners
Tina Girndt-Clougherty
University of Illinois Urbana-Champaign
2 Courses3,288 learners

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Build toward a degree

This Specialization is part of the following degree program(s) offered by University of Illinois Urbana-Champaign. If you are admitted and enroll, your completed coursework may count toward your degree learning and your progress can transfer with you.¹

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