Alex Genadinik

B2B Sales: High-Impact Questions, Active Listening - 2026 Specialization

Alex Genadinik

B2B Sales: High-Impact Questions, Active Listening - 2026 Specialization

Learn Modern B2B Sales Strategies.

Gain sales skills like cold outreach, lead warming, as well as using emotional intelligence in sales

Alex Genadinik

Instructor: Alex Genadinik

Included with Coursera Plus

Get in-depth knowledge of a subject

from 6 reviews of courses in this program

Beginner level

Recommended experience

12 weeks to complete
at 5 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject

from 6 reviews of courses in this program

Beginner level

Recommended experience

12 weeks to complete
at 5 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • B2B sales

  • Sales copywriting

  • Become effective at sales by using empathy and emotional intelligence

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English
Recently updated!

January 2026

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Alex Genadinik

Specialization - 10 course series

What you'll learn

Skills you'll gain

Category: Closing (Sales)
Category: Cold Calling
Category: Lead Generation
Category: Contract Negotiation
Category: Overcoming Objections
Category: Price Negotiation
Category: Selling Techniques
Category: Negotiation
Category: Enterprise Sales
Category: Sales Process
Category: Phone Sales
Category: B2B Sales
Category: Sales Prospecting
Category: Sales Presentations
Category: Sales Strategy
Category: Sales Presentation
Category: Account Strategy
Category: Inside Sales
Category: Sales
Category: Demand Generation

What you'll learn

Skills you'll gain

Category: Closing (Sales)
Category: Decision Making
Category: Consultative Approaches
Category: Selling Techniques
Category: Active Listening
Category: Prospecting and Qualification
Category: Consultative Selling
Category: Cultural Sensitivity
Category: Sales
Category: Intercultural Competence
Category: Sales Process
Category: Rapport Building
Category: Cultural Responsiveness
Category: Overcoming Objections
Category: General Sales Practices

What you'll learn

Skills you'll gain

Category: Closing (Sales)
Category: Rapport Building
Category: General Sales Practices
Category: Customer Relationship Building
Category: Overcoming Objections
Category: Consumer Behaviour
Category: Non-Verbal Communication
Category: Consultative Selling
Category: Sales Process
Category: Selling Techniques
Category: Active Listening

What you'll learn

Skills you'll gain

Category: Empathy
Category: Emotional Intelligence
Category: Decision Making
Category: Rapport Building
Category: Selling Techniques
Category: Active Listening
Category: General Sales Practices
Category: Compassion
Category: Empathy & Emotional Intelligence
Category: Non-Verbal Communication
Category: Consumer Behaviour
Category: Personal Development

What you'll learn

Skills you'll gain

Category: Negotiation
Category: Closing (Sales)
Category: Collaboration
Category: Price Negotiation
Category: Communication
Category: Sales
Category: Rapport Building
Category: Overcoming Objections
Category: B2B Sales
Category: ChatGPT

What you'll learn

Skills you'll gain

Category: Account Strategy
Category: Sales Prospecting
Category: Marketing Strategy and Techniques
Category: Lead Generation
Category: Keyword Research
Category: Sales Strategy
Category: Search Engine Optimization
Category: Sales Process
Category: Content Creation
Category: B2B Sales
Category: Content Marketing
Category: Demand Generation
Category: Personalized Campaigns
Category: Upselling
Category: Prospecting and Qualification
How To Write A Business Proposal (B2B Sales)

How To Write A Business Proposal (B2B Sales)

Course 7, 2 hours

What you'll learn

Skills you'll gain

Category: Proposal Writing
Category: Enterprise Sales
Category: Business Writing
Category: Sales Process
Category: Sales Presentations
Category: Business Strategies
Category: Target Audience
Category: Proposal Development
Category: B2B Sales
Category: Sales Management

What you'll learn

Skills you'll gain

Category: LinkedIn
Category: Lead Generation
Category: Web Presence
Category: Automation
Category: Business Marketing
Category: Professional Networking
Category: B2B Sales
Category: Branding
Category: Product Promotion
Category: Cold Calling
Category: Sales Development
Category: Sales Prospecting
Category: Prospecting and Qualification

What you'll learn

Skills you'll gain

Category: Strategic Partnership
Category: Business Development
Category: Relationship Building
Category: Business Communication
Category: Proposal Development
Category: Business Relationship Management
Category: Relationship Management
Category: Negotiation
Category: Personalized Campaigns
Category: New Business Development
Category: B2B Sales
Category: Business Strategies
Category: Professional Networking

What you'll learn

Skills you'll gain

Category: Copywriting
Category: ChatGPT
Category: Marketing Psychology
Category: Promotional Strategies
Category: Consumer Behaviour
Category: Sales Process
Category: Customer Analysis
Category: Sales
Category: Product Promotion
Category: Sales Strategy
Category: Video Production
Category: Target Audience
Category: Closing (Sales)
Category: General Sales Practices
Category: Marketing Strategies
Category: Marketing Collateral
Category: Marketing
Category: Marketing Materials
Category: Conversion Funnel Analysis
Category: Selling Techniques

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Alex Genadinik
Alex Genadinik
117 Courses20,798 learners

Offered by

Alex Genadinik

Why people choose Coursera for their career

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Coursera Plus

Open new doors with Coursera Plus

Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions