Alex Genadinik

Digital Marketing Masterclass: A-Z Marketing Strategy - 2026 Specialization

Alex Genadinik

Digital Marketing Masterclass: A-Z Marketing Strategy - 2026 Specialization

A-Z of Digital Marketing: Social Media And SEO.

Start with sound planning and fundaments, and go on to master social media marketing and SEO

Alex Genadinik

Instructor: Alex Genadinik

Included with Coursera Plus

Get in-depth knowledge of a subject

from 14 reviews of courses in this program

Beginner level

Recommended experience

20 weeks to complete
at 3 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject

from 14 reviews of courses in this program

Beginner level

Recommended experience

20 weeks to complete
at 3 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Create an ideal marketing strategy and a marketing plan.

  • Promote any business by using a combination of social media marketing and SEO.

  • Achieve traffic and revenue growth by using the most modern and optimal strategies.

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English
Recently updated!

February 2026

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Alex Genadinik

Specialization - 16 course series

What you'll learn

Skills you'll gain

Category: Customer Acquisition Management
Category: Customer Retention
Category: Advertising
Category: Lead Generation
Category: Digital Marketing
Category: Business Planning
Category: Marketing Strategies
Category: Digital Advertising
Category: Online Advertising
Category: Strategic Marketing
Category: Business Marketing
Category: Marketing Planning
Category: Target Market
Category: Marketing Strategy and Techniques
Category: Growth Strategies
Category: Marketing
2026 Marketing Introduction And Fundamentals

2026 Marketing Introduction And Fundamentals

Course 2, 2 hours

What you'll learn

Skills you'll gain

Category: Marketing Strategy and Techniques
Category: Marketing
Category: Target Market
Category: Estimation
Category: Target Audience
2026 Reddit Marketing To Boost Traffic And Sales

2026 Reddit Marketing To Boost Traffic And Sales

Course 3, 2 hours

What you'll learn

Skills you'll gain

Category: Advertising
Category: Social Media Marketing
Category: Community Development
Category: Product Promotion
Category: Digital Advertising
Category: Target Audience
Category: Blogs
Category: Social Media
Category: Online Advertising
Category: Drive Engagement
Category: Content Marketing
Category: Community Outreach
Category: Social Media Content
Category: Promotional Strategies
2026 Instagram Marketing: Viral Algorithms Plus Ads

2026 Instagram Marketing: Viral Algorithms Plus Ads

Course 4, 5 hours

What you'll learn

Skills you'll gain

Category: Content Creation
Category: Facebook
Category: Social Media Content
Category: Content Strategy
Category: Social Media Campaigns
Category: Social Media Strategy
Category: Advertising
Category: Digital Advertising
Category: Advertising Campaigns
Category: Instagram
Category: Social Media Marketing
Category: Marketing Automation
Category: Drive Engagement
Category: Social Media Management
Category: Subcontracting

What you'll learn

Skills you'll gain

Category: Advertising
Category: Marketing Strategies
Category: Driving engagement
Category: Advertising Campaigns
Category: Promotional Strategies
Category: Growth Strategies
Category: Target Audience
Category: TikTok
Category: Social Media Strategy
Category: Product Promotion
Category: Paid media
Category: Social Media Campaigns
Category: Social Media Content
Category: Social Media
Category: Social Media Marketing
Category: Case Studies
Category: Online Advertising
Category: Content Creation

What you'll learn

Skills you'll gain

Category: Social Media Marketing
Category: Advertising
Category: Social Media Campaigns
Category: Drive Engagement
Category: Digital Advertising
Category: Social Media Management
Category: Copywriting
Category: Branding
Category: Advertising Campaigns
Category: Social Media Content
Category: Online Advertising
Category: Digital Marketing Tools
Category: Content Creation
Category: Driving engagement
Category: Professional Networking
Category: Social Media Strategy
Category: Marketing
Category: Social Media

What you'll learn

Skills you'll gain

Category: Social Media Marketing
Category: Content Creation
Category: Product Promotion
Category: Social Media
Category: Promotions and Campaigns
Category: Driving engagement
Category: Marketing
Category: Brand Awareness
Category: Social Media Strategy
Category: Brand Marketing
Category: Drive Engagement
Category: Social Media Content
Category: Web Presence
Category: Promotional Strategies
Category: Product Marketing
Category: Branding
Category: User Feedback

What you'll learn

Skills you'll gain

Category: Facebook
Category: Social Media Marketing
Category: Drive Engagement
Category: Content Creation
Category: Copywriting
Category: Driving engagement
Category: Advertising Campaigns
Category: Social Media
Category: Digital Advertising
Category: Meta Ads Manager
Category: Social Media Strategy
Category: Social Media Management
Category: Customer Engagement
Category: Social Media Content
Category: Advertising
Category: Event Marketing
Category: Marketing
Category: Instagram
Category: Social Media Campaigns
Category: Promotional Strategies
2026 Market Research: Consumer Behavior & Psychology

2026 Market Research: Consumer Behavior & Psychology

Course 9, 4 hours

What you'll learn

Skills you'll gain

Category: Market Analysis
Category: Marketing
Category: Data-Driven Decision-Making
Category: Survey Creation
Category: Marketing Psychology
Category: Customer Analysis
Category: Google Analytics
Category: Target Market
Category: User Research
Category: Qualitative Research
Category: Focus Group
Category: Consumer Behaviour
Category: Target Audience
Category: Marketing Strategies
Category: Market Research
Category: Surveys
Category: Key Performance Indicators (KPIs)
YouTube Marketing 2026: YouTube SEO & Algorithms

YouTube Marketing 2026: YouTube SEO & Algorithms

Course 10, 11 hours

What you'll learn

Skills you'll gain

Category: Search Engine Optimization
Category: Online Advertising
Category: Content Optimization
Category: Digital Advertising
Category: Content Creation
Category: Promotional Strategies
Category: Keyword Research
Category: Driving engagement
Category: Marketing Strategies
Category: Social Media Strategy
Category: Content Strategy
Category: Strategic Partnership
Category: Video Production
Category: Performance marketing
Category: Live Streaming
Category: Social Media Content
Category: Paid media
Category: Product Promotion
Category: Social Media Marketing
Category: Web Analytics and SEO
YouTube Ads & Video Marketing - 2026

YouTube Ads & Video Marketing - 2026

Course 11, 4 hours

What you'll learn

Skills you'll gain

Category: Copywriting
Category: Video Production
Category: Target Audience
Category: Campaign Management
Category: Advertising Campaigns
Category: Drive Engagement
Category: Growth Strategies
Category: Advertising
Category: Promotional Strategies
Category: Google Ads
Category: Digital Advertising
Category: Online Advertising
Category: Advertising Sales
Category: Customer Engagement
Category: Performance marketing

What you'll learn

Skills you'll gain

Category: Media Relations
Category: Public Relations
Category: Brand Awareness
Category: Search Engine Optimization
Category: Brand Management
Category: Earned Media
Category: Lead Generation
Category: Product Promotion
Category: Web Presence
Category: Podcasting
Category: Blogs
Category: Promotional Strategies

What you'll learn

Skills you'll gain

Category: Content Marketing
Category: Social Media Content
Category: Social Media Campaigns
Category: Drive Engagement
Category: Shared Media
Category: Content Creation
Category: Content Performance Analysis
Category: Content Strategy
Category: Driving engagement
Category: Promotional Strategies
Category: Social Media Marketing
Category: Copywriting
Category: Social Media
2026 Most Beginner SEO Course For Complete Beginners

2026 Most Beginner SEO Course For Complete Beginners

Course 14, 1 hour

What you'll learn

Skills you'll gain

Category: Content Optimization
Category: Digital Marketing
Category: Keyword Research
Category: Blogs
Category: Search Engine Optimization
Category: Web Presence
Category: Web Analytics and SEO
SEO Keyword Research - First Step In Your SEO - 2026

SEO Keyword Research - First Step In Your SEO - 2026

Course 15, 4 hours

What you'll learn

Skills you'll gain

Category: Web Analytics and SEO
Category: Competitive Analysis
Category: Google Analytics
Category: Content Optimization
Category: Digital Marketing Tools
Category: Web Analytics
Category: Marketing Strategies
Category: Search Engine Optimization
Category: Keyword Research
Category: Search Engine Marketing
On-Page SEO

On-Page SEO

Course 16, 4 hours

What you'll learn

Skills you'll gain

Category: Search Engine Optimization
Category: Web Analytics and SEO
Category: Web Content
Category: Keyword Research
Category: Copywriting
Category: Digital Marketing Tools
Category: Content Creation
Category: Content Optimization
Category: Blogs
Category: Driving engagement
Category: Generative AI

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Alex Genadinik
Alex Genadinik
117 Courses25,084 learners

Offered by

Alex Genadinik

Why people choose Coursera for their career

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Frequently asked questions