Alex Genadinik

Digital Marketing Masterclass: A-Z Marketing Strategy - 2026 Specialization

Alex Genadinik

Digital Marketing Masterclass: A-Z Marketing Strategy - 2026 Specialization

A-Z of Digital Marketing: Social Media And SEO.

Start with sound planning and fundaments, and go on to master social media marketing and SEO

Alex Genadinik

Instructor: Alex Genadinik

Included with Coursera Plus

Get in-depth knowledge of a subject

from 10 reviews of courses in this program

Beginner level

Recommended experience

20 weeks to complete
at 3 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject

from 10 reviews of courses in this program

Beginner level

Recommended experience

20 weeks to complete
at 3 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Create an ideal marketing strategy and a marketing plan.

  • Promote any business by using a combination of social media marketing and SEO.

  • Achieve traffic and revenue growth by using the most modern and optimal strategies.

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English
Recently updated!

February 2026

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Alex Genadinik

Specialization - 16 course series

What you'll learn

Skills you'll gain

Category: Marketing Planning
Category: Digital Advertising
Category: Online Advertising
Category: Business Marketing
Category: Customer Retention
Category: Business Planning
Category: Strategic Marketing
Category: Marketing Strategies
Category: Digital Marketing
Category: Customer Acquisition Management
Category: Target Market
Category: Lead Generation
Category: Growth Strategies
Category: Advertising
Category: Marketing
Category: Marketing Strategy and Techniques
2026 Marketing Introduction And Fundamentals

2026 Marketing Introduction And Fundamentals

Course 2, 2 hours

What you'll learn

Skills you'll gain

Category: Marketing
Category: Target Audience
Category: Target Market
Category: Estimation
Category: Persona Development
Category: Marketing Strategy and Techniques
Category: Customer Analysis
Category: Consumer Behaviour
Category: Market Analysis
2026 Reddit Marketing To Boost Traffic And Sales

2026 Reddit Marketing To Boost Traffic And Sales

Course 3, 2 hours

What you'll learn

Skills you'll gain

Category: Target Audience
Category: Advertising
Category: Driving engagement
Category: Social Media Strategy
Category: Online Advertising
Category: Social Media
Category: Product Promotion
Category: Drive Engagement
Category: Demand Generation
Category: Content Marketing
Category: Blogs
Category: Community Development
Category: Digital Advertising
Category: Marketing
Category: Promotional Strategies
Category: Social Media Marketing
2026 Instagram Marketing: Viral Algorithms Plus Ads

2026 Instagram Marketing: Viral Algorithms Plus Ads

Course 4, 5 hours

What you'll learn

Skills you'll gain

Category: Instagram
Category: Advertising
Category: Drive Engagement
Category: Online Advertising
Category: Social Media Strategy
Category: Marketing Automation
Category: Social Media
Category: Paid media
Category: Content Creation
Category: Social Media Marketing
Category: Social Media Campaigns
Category: Social Media Management
Category: Digital Advertising
Category: Target Audience
Category: Social Media Content
Category: Advertising Campaigns

What you'll learn

Skills you'll gain

Category: Marketing Strategies
Category: Advertising
Category: Driving engagement
Category: TikTok
Category: Promotional Strategies
Category: Social Media Strategy
Category: Case Studies
Category: Product Promotion
Category: Paid media
Category: Target Audience
Category: Advertising Campaigns
Category: Growth Strategies
Category: Content Creation
Category: Social Media Marketing
Category: Social Media
Category: Online Advertising
Category: Social Media Campaigns
Category: Social Media Content

What you'll learn

Skills you'll gain

Category: Social Media Marketing
Category: Advertising
Category: Online Advertising
Category: Content Creation
Category: Marketing
Category: Social Media Management
Category: Digital Advertising
Category: Branding
Category: Social Media Strategy
Category: Copywriting
Category: Social Media
Category: Drive Engagement
Category: Advertising Campaigns
Category: Professional Networking
Category: Social Media Campaigns
Category: Social Media Content
Category: Driving engagement
Category: Digital Marketing Tools

What you'll learn

Skills you'll gain

Category: Social Media Marketing
Category: Social Media Content
Category: Brand Awareness
Category: Driving engagement
Category: Promotional Strategies
Category: Product Promotion
Category: User Feedback
Category: Brand Marketing
Category: Social Media Strategy
Category: Content Creation
Category: Drive Engagement
Category: Marketing
Category: Social Media
Category: Web Presence
Category: Branding
Category: Product Marketing
Category: Promotions and Campaigns

What you'll learn

Skills you'll gain

Category: Social Media Marketing
Category: Facebook
Category: Drive Engagement
Category: Social Media Management
Category: Instagram
Category: Meta Ads Manager
Category: Digital Advertising
Category: Social Media Content
Category: Event Marketing
Category: Advertising Campaigns
Category: Customer Engagement
Category: Promotional Strategies
Category: Advertising
Category: Content Creation
Category: Copywriting
Category: Social Media Strategy
Category: Social Media Campaigns
Category: Marketing
Category: Driving engagement
Category: Social Media
2026 Market Research: Consumer Behavior & Psychology

2026 Market Research: Consumer Behavior & Psychology

Course 9, 4 hours

What you'll learn

Skills you'll gain

Category: Data-Driven Marketing
Category: Google Analytics
Category: Key Performance Indicators (KPIs)
Category: Market Analysis
Category: Marketing Psychology
Category: Data-Driven Decision-Making
Category: User Research
Category: Consumer Behaviour
Category: Target Audience
Category: Survey Creation
Category: Marketing Planning
Category: Focus Group
Category: Active Listening
Category: User Feedback
Category: Market Research
Category: Target Market
Category: Customer Analysis
Category: Surveys
YouTube Marketing 2026: YouTube SEO & Algorithms

YouTube Marketing 2026: YouTube SEO & Algorithms

Course 10, 11 hours

What you'll learn

Skills you'll gain

Category: Search Engine Optimization
Category: Product Promotion
Category: Digital Advertising
Category: Strategic Partnership
Category: Marketing Strategies
Category: Driving engagement
Category: Social Media Marketing
Category: Social Media Content
Category: Content Strategy
Category: Promotional Strategies
Category: Content Optimization
Category: Video Production
Category: Paid media
Category: Online Advertising
Category: Social Media Strategy
Category: Performance marketing
Category: Keyword Research
Category: Web Analytics and SEO
Category: Live Streaming
Category: Content Creation
YouTube Ads & Video Marketing - 2026

YouTube Ads & Video Marketing - 2026

Course 11, 4 hours

What you'll learn

Skills you'll gain

Category: Google Ads
Category: Driving engagement
Category: Video Production
Category: Sales Presentation
Category: Target Audience
Category: Advertising Campaigns
Category: Copywriting
Category: Marketing Strategies
Category: Campaign Management
Category: Advertising
Category: Growth Strategies
Category: Digital Advertising
Category: Online Advertising

What you'll learn

Skills you'll gain

Category: Search Engine Optimization
Category: Brand Awareness
Category: Promotional Strategies
Category: Web Presence
Category: Lead Generation
Category: Earned Media
Category: Media Relations
Category: Podcasting
Category: Product Promotion
Category: Blogs
Category: Public Relations
Category: Brand Management

What you'll learn

Skills you'll gain

Category: Driving engagement
Category: Content Performance Analysis
Category: Shared Media
Category: Social Media Campaigns
Category: Social Media
Category: Drive Engagement
Category: Content Strategy
Category: Social Media Content
Category: Copywriting
Category: Social Media Marketing
Category: Promotional Strategies
Category: Content Creation
Category: Content Marketing
2026 Most Beginner SEO Course For Complete Beginners

2026 Most Beginner SEO Course For Complete Beginners

Course 14, 1 hour

What you'll learn

Skills you'll gain

Category: Search Engine Optimization
Category: Keyword Research
Category: Blogs
Category: Web Analytics and SEO
Category: Digital Marketing Tools
Category: Content Optimization
Category: Web Presence
Category: Digital Marketing
SEO Keyword Research - First Step In Your SEO - 2026

SEO Keyword Research - First Step In Your SEO - 2026

Course 15, 4 hours

What you'll learn

Skills you'll gain

Category: Keyword Research
Category: Search Engine Optimization
Category: Web Analytics
Category: Competitive Analysis
Category: Marketing
Category: Digital Marketing Tools
Category: Case Studies
Category: Search Engine Marketing
Category: Google Analytics
On-Page SEO

On-Page SEO

Course 16, 4 hours

What you'll learn

Skills you'll gain

Category: Copywriting
Category: Blogs
Category: Keyword Research
Category: Web Analytics and SEO
Category: Generative AI
Category: Content Creation
Category: Digital Marketing Tools
Category: Search Engine Optimization
Category: Content Optimization
Category: Web Content
Category: Driving engagement

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Alex Genadinik
Alex Genadinik
117 Courses20,798 learners

Offered by

Alex Genadinik

Why people choose Coursera for their career

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Coursera Plus

Open new doors with Coursera Plus

Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions