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Data Pipeline Engineering & Analytics Specialization

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Coursera

Data Pipeline Engineering & Analytics Specialization

Data Pipeline Engineering & Analytics Excellence. Build robust data pipelines, optimize SQL performance, and transform data into strategic insights.

Hurix Digital
John Whitworth

Instructors: Hurix Digital

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Get in-depth knowledge of a subject
Intermediate level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Intermediate level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Build automated ETL pipelines that ensure data quality from ingestion through transformation

  • Optimize SQL performance and implement star schemas for enterprise-scale data warehousing

  • Apply advanced analytics to uncover user patterns and drive product retention strategies

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Taught in English
Recently updated!

January 2026

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Specialization - 7 course series

What you'll learn

  • Selecting activation events needs analysis of user behavior and conversions to identify actions that drive success.

  • Funnel evaluation should simplify user flow while keeping key business validation steps intact.

  • Funnel optimization blends drop-off data with user insights to guide smarter process improvements.

  • Ongoing testing and measurement ensure funnels stay effective as user behavior and expectations change.

Skills you'll gain

Category: Process Improvement and Optimization
Category: Process Analysis
Category: Analysis
Category: Web Analytics
Category: Key Performance Indicators (KPIs)
Category: Customer Analysis
Category: Process Design
Category: Dashboard
Category: Customer experience improvement
Category: Customer Insights
Category: Driving engagement
Category: Process Mapping
Category: Marketing Analytics
Category: Data-Driven Decision-Making
Category: User Feedback
Category: Business Metrics

What you'll learn

  • Automated ETL pipelines maintain continuous, reliable data flow from streaming sources to analytical systems without manual intervention.

  • Data compliance validation compares actual event implementation against predefined specs to ensure data integrity and trustworthiness.

  • Real-time data processing success requires proper configuration of source connectors, transformation logic, and target mapping.

  • Proactive compliance auditing prevents costly data quality issues and ensures analytics teams can confidently rely on event data.

Skills you'll gain

Category: Data Validation
Category: Data Pipelines
Category: Event Monitoring
Category: AWS Kinesis
Category: Apache Airflow
Category: Data Integrity
Category: Real Time Data
Category: Automation
Category: Apache Kafka
Category: Dataflow
Category: Data Quality
Category: Extract, Transform, Load
Category: Snowflake Schema
Category: Continuous Monitoring
Category: Scalability
Category: Data Warehousing

What you'll learn

  • Parameterized SQL with CTEs and window functions builds scalable, maintainable pipelines that adapt as business needs change.

  • Query optimization is systematic: analyze execution plans, find costly steps, then resolve them with indexing or rewrites.

  • Materialized summary tables and well-timed processing, like morning refreshes, support reliable analytics infrastructure.

  • Understanding execution internals helps analysts build self-sufficient workflows without recurring engineering delays.

Skills you'll gain

Category: SQL
Category: Performance Tuning
Category: Query Languages
Category: Scripting
Category: Stored Procedure
Category: Database Management
Category: Data Pipelines
Category: Data Transformation
Category: Data Manipulation
Category: Extract, Transform, Load

What you'll learn

  • Mastering SQL dialects ensures analytics portability across platforms and prevents costly query migration issues.

  • Window functions vary by SQL type, so understanding syntax differences is key for accurate analysis.

  • Event data aggregation powers time-series analysis, turning raw behavior data into valuable business metrics.

  • Data transformation blends SQL precision with Pandas flexibility to handle complex analytical workflows.

Skills you'll gain

Category: Pandas (Python Package)
Category: SQL
Category: Data Transformation
Category: Analytics
Category: Consolidation
Category: Query Languages
Category: Data Manipulation
Category: Data Wrangling
Category: Pivot Tables And Charts
Category: Time Series Analysis and Forecasting
Category: Apache Spark

What you'll learn

  • Preserving historical data needs versioning with proper metadata to support accurate trend analysis and compliance reporting.

  • Star schema optimization balances performance, storage, and flexibility using strategic denormalization and indexing.

  • Evaluating dimensional models requires aligning structural integrity with business needs to meet analytical goals.

  • Sustainable data warehouses use proven patterns like SCD Type-2 and regular schema performance reviews.

Skills you'll gain

Category: Performance Tuning
Category: Star Schema
Category: Data Transformation
Category: Data Modeling
Category: Business Intelligence
Category: Extract, Transform, Load
Category: Data Mart
Category: Database Design
Category: Data Integrity
Category: Data Warehousing
Category: Looker (Software)
Category: Performance Analysis

What you'll learn

  • Effective dashboards start by understanding stakeholder questions and the analytical workflows they rely on for decisions.

  • Self-service dashboards balance powerful features with intuitive design, enabling exploration without user overload.

  • Drill-through interactions turn static reports into dynamic tools, guiding users from summaries to detailed insights.

  • Successful dashboards combine technical skill with empathetic design to connect business needs and capabilities.

Skills you'll gain

Category: Interactive Data Visualization
Category: Business Analytics
Category: Business Intelligence
Category: Requirements Analysis
Category: Dashboard
Category: Data Storytelling
Category: Performance Analysis
Category: Key Performance Indicators (KPIs)
Category: Self Service Technologies
Category: Web Analytics
Category: Requirements Elicitation
Category: Business Requirements
Category: Stakeholder Analysis
Category: Data Presentation

What you'll learn

  • Clustering-based user segmentation uncovers behavior patterns for better personalization and targeting.

  • Retention methods shape insights—choosing the right one ensures accurate product health assessment.

  • Identifying power users enables better retention, feature design, and lifetime value growth.

  • Clear communication and documentation turn technical analysis into actionable, team-wide impact.

Skills you'll gain

Category: Customer Retention
Category: Data-Driven Decision-Making
Category: Machine Learning Algorithms
Category: Product Management
Category: Product Strategy
Category: Unsupervised Learning
Category: Data Storytelling
Category: Technical Documentation
Category: Strategic Decision-Making
Category: Customer Analysis
Category: Customer Insights
Category: Data Analysis
Category: Performance Measurement
Category: Marketing Analytics
Category: Advanced Analytics

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Instructors

Hurix Digital
Coursera
230 Courses 10,534 learners
John Whitworth
Coursera
20 Courses 324 learners

Offered by

Coursera

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