Brand Identity Design for Print, Packaging, and Logos

This Specialization is intended for aspiring and practicing graphic designers seeking to develop professional brand identity design skills. Through five courses, you will learn visual hierarchy, logo ideation, adaptable logo systems, print production workflows, and packaging design while creating portfolio-ready branding projects. Led by Martin Perhiniak, Will Paterson, Jon Brommet, and Khadija El Sharawy, these courses will prepare you to design cohesive visual identities for clients, products, and brands.