Being financially and data-literate is a requirement of all effective leaders. This includes the ability to analyse data and harness its value, as well as to leverage these skills to become a future-focused business leader. In four themed courses, this specialisation will: teach you that financial literacy is a required capability for every business leader (Know Your Numbers 1); provide you with a foundational understanding of how to manage your organisation’s finances effectively (Know Your Numbers 2); equip you with tools to analyse data and generate market insights (Generate Insights); and explore what to measure to maximise customer value (Know Your Customers).
Analysing: Numeric and digital literacies Specialization
Analysing: Numeric and digital literacies Specialization
Instructors: Connor Stead
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Beginner level
No prior experience required
2 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Assess the financial health of an organisation through analysis of its published financial statements and associated data
Forecast how the strategy of an organisation will impact its financial results; and the implications upon the future strategy
Leverage insights from customer intelligence and user experience in order to assess the elements of value generated by the organisation
Use statistical analysis to generate and / or validate quantitative insights in order to support more effective decision-making by management
Skills you'll gain
- Marketing Effectiveness
- Customer Insights
- Accounting
- Business Valuation
- Data Visualization
- Financial Forecasting
- Business Analytics
- Financial Modeling
- Capital Budgeting
- Digital Marketing
- Marketing Analytics
- Financial Analysis
- Corporate Finance
- Financial Management
- Management Accounting
- Budgeting
- Dashboard
- Data-Driven Decision-Making
- SAS (Software)
- Governance
Details to know
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Taught in English
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from Macquarie University
Specialization - 4 course series
Management and financial accounting: Know your numbers 1
Course 113 hours
What you'll learn
Demonstrate an understanding of the development of financial statements
Investigate and analyse financial statements in practice
Apply financial ratios for purposes of understanding and synthesising business position and performance
Apply a range of management accounting techniques to generate and evaluate complex ideas and concepts to improve decision making
Skills you'll gain
Category: Financial Analysis
Category: Management Accounting
Category: Financial Statements
Category: Forecasting
Category: Financial Accounting
Category: Financial Modeling
Category: Accounting
Category: Budgeting
Category: Governance
Category: Financial Forecasting
Category: Strategic Decision-Making
Category: Business Acumen
Category: Organizational Strategy
Category: Business Management
Category: Financial Acumen
Category: Business Ethics
Corporate finance: Know your numbers 2
Course 220 hours
What you'll learn
Explain the role of financial management in assessing the ongoing financial health and performance of organisations
Demonstrate an understanding of financial management tools and techniques for financial analysis and modeling
Use analytical techniques to make financial decisions related to financing operations and valuation of organisations and investment opportunities
Skills you'll gain
Category: Corporate Finance
Category: Business Valuation
Category: Cash Flows
Category: Capital Budgeting
Category: Working Capital
Category: Financial Analysis
Category: Risk Analysis
Category: Return On Investment
Category: Financial Management
Category: Performance Measurement
Category: Equities
Category: Financial Modeling
Business intelligence and data analytics: Generate insights
Course 312 hours
What you'll learn
Skills you'll gain
Category: Time Series Analysis and Forecasting
Category: Correlation Analysis
Category: Predictive Modeling
Category: Data-Driven Decision-Making
Category: Data Analysis
Category: Business Intelligence
Category: SAS (Software)
Category: Forecasting
Category: Trend Analysis
Category: Statistics
Category: Analytical Skills
Category: Business Analytics
Category: Sustainable Business
Category: Innovation
Category: Histogram
Category: Business Ethics
Category: Dashboard
Marketing analytics: Know your customers
Course 420 hours
What you'll learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.
Skills you'll gain
Category: Big Data
Category: Data Analysis
Category: Social Media Marketing
Category: Digital Marketing
Category: Predictive Analytics
Category: Customer Insights
Category: Customer Relationship Management
Category: Consumer Behaviour
Category: Integrated Marketing Communications
Category: Marketing Effectiveness
Category: Marketing Strategies
Category: Marketing Analytics
Category: Customer experience strategy (CX)
Category: Customer Data Management
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Frequently asked questions
There are four courses in this Specialization. Each course contains six modules and we estimate about 6-5 hours learner time on task per module. The courses are self-paced and time to complete can vary from learner to learner depending on their preferred pace.
No specific background knowledge is required to take this Specialisation.
No you do not need to take the courses in a specific order. What order you take the courses is entirely up to you!
More questions
Financial aid available,