Facebook Pixel allows you to connect your website or landing page to your Facebook account. You can take specific pages or actions that people take on your page to create new ads for those people. You can also optimize your ads for conversions based on the settings you provide. In this project you will set up your Facebook Pixel account and learn about the benefits.
How to Set up Facebook Pixel
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Learn, practice, and apply job-ready skills with expert guidance
Intermediate level
Recommended experience
2 hours
Learn at your own pace
Hands-on learning
What you'll learn
Analyze Facebook’s Business Tools Terms in relation to Facebook Pixel.
Add Facebook Pixel to your Facebook business page using Facebook Business Suite.
Understand what is needed to set up your Facebook Pixel account.
Skills you'll practice
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
No downloads or installation required
Only available on desktop
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About this Guided Project
Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Understand what is needed to set up your Facebook Pixel account.
Evaluate the benefits and what can be seen as detriments to Facebook Pixel.
Analyze Facebook’s Business Tools Terms in relation to Facebook Pixel.
Add Facebook Pixel to your Facebook business page using Facebook Business Suite.
Add Facebook Pixel to your Facebook Business page using Facebook Business Manager.
Recommended experience
Facebook account for business and webpage for business
5 project images
Instructor
Offered by
How you'll learn
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
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Frequently asked questions
Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.
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