By the end of this project, you will create a customized email for a business marketing campaign using a free version of Mailchimp. You will be able to create an interactive email complete with a call to action that is professional and engaging to your audience. You’ll set up an email campaign as one of several powerful digital marketing campaign tools available in Mailchimp.
Use Mailchimp to Build an E-mail Marketing Campaign
Use Mailchimp to Build an E-mail Marketing Campaign
Instructor: Stacey Shanklin-Langford
19,750 already enrolled
Included with 
Learn, practice, and apply job-ready skills with expert guidance
4.5
(354 reviews)
Beginner level
Recommended experience
2 hours
Learn at your own pace
Hands-on learning
What you'll learn
Use features in Mailchimp.
Use design tools to create an email marketing campaign.
Prepare an email marketing campaign for distribution.
Skills you'll practice
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
No downloads or installation required
Only available on desktop
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Learn, practice, and apply job-ready skills in less than 2 hours
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- Gain hands-on experience solving real-world job tasks
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About this Guided Project
Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Introduction to Mailchimp and create a Mailchimp account.
Tour Mailchimp and set your audience.
Create an email campaign.
Design and edit your email campaign.
Finish your email campaign design.
Send your email campaign.
Recommended experience
Foundational knowledge of digital marketing.
6 project images
Instructor
Instructor ratings
4.5 (28 ratings)Offered by
How you'll learn
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
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Learner reviews
4.5
354 reviews
- 5 stars
67.51%
- 4 stars
23.72%
- 3 stars
4.80%
- 2 stars
1.69%
- 1 star
2.25%
Showing 3 of 354
MM
5
Reviewed on Jul 14, 2020
Mailchimp is an interesting site. It helps us to send huge email within a minute. One can make his career of email marketing by it.
HS
4
Reviewed on Jul 2, 2020
I would rate it four as it helps me to learn the dashboard but my expectations were higher than that as other options are not explored by facilitator.
RC
4
Reviewed on Dec 29, 2020
Great for primary learning & for making a quick email campaign. A bit more discussion of other links & options could make it even more great.
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Frequently asked questions
Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.
You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.