Are you ready to elevate your social media game using the latest in generative AI? In today’s fast-paced digital world, creating engaging content that resonates with your audience is key to standing out. This Guided Project is designed to help social media managers, marketers, and content creators like you harness the power of AI to craft a compelling week-long social media campaign. In this 1-hour long project-based course, you will learn how to generate targeted social media content tailored to specific audience segments, design visually appealing social media posts using cutting-edge AI tools, and analyze and refine your content strategy based on real-time engagement metrics. To achieve these goals, you will create a comprehensive social media content calendar for a Gen Z-focused live event business, working through a scenario that mirrors the challenges faced by modern digital marketers. This project is unique because it not only teaches you how to create content but also how to strategically optimize it for maximum impact. To succeed in this project, you should have a basic understanding of social media platforms and a curiosity about AI-driven content creation.
Recommended experience
What you'll learn
Generate targeted social media content: create personalized social media content tailored to different audience segments.
Design visually appealing social media posts: use generative AI to craft engaging visuals that complement their social media posts.
Analyze and refine content: measure engagement and adjust their content strategy based on performance data
Skills you'll practice
Details to know
Add to your LinkedIn profile
September 2024
Only available on desktop
See how employees at top companies are mastering in-demand skills
Learn, practice, and apply job-ready skills in less than 2 hours
- Receive training from industry experts
- Gain hands-on experience solving real-world job tasks
- Build confidence using the latest tools and technologies
About this Guided Project
Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Task 1: Audience Research and Content Planning
Task 2: Creating a Story Outline
Task 3: Designing Visual Elements
Practice Activity
Task 4: Writing Engaging Captions
Task 5: Measuring Engagement and Refining Content
Cumulative Challenge
Recommended experience
Basic understanding of social media platforms, familiarity with content creation tools, and a foundational knowledge of ChatGPT.
7 project images
Instructor
Offered by
How you'll learn
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
Why people choose Coursera for their career
New to Marketing? Start here.
Open new doors with Coursera Plus
Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
By purchasing a Guided Project, you'll get everything you need to complete the Guided Project including access to a cloud desktop workspace through your web browser that contains the files and software you need to get started, plus step-by-step video instruction from a subject matter expert.
Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.