In this short course, you learn what generative AI is and discover how it can be applied in different business scenarios. You will explore how you can utilize generative AI to enhance your social media strategy, target your audience and streamline your social media content creation. You are introduced to Meta's powerful AI tools.
GenAI in Social Media Marketing
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
4 hours to complete
3 weeks at 1 hour a week
Flexible schedule
Learn at your own pace
What you'll learn
What generative AI is and its implication in the social media marketing context
Basic strategies for incorporating generative AI tools in social media marketing tasks
Skills you'll gain
Details to know
Shareable certificate
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Recently updated!
July 2024
Assessments
5 assignments
Taught in English
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There is 1 module in this course
In this short course, you learn what generative AI is and discover how it can be applied in different business scenarios. You will explore how you can utilize generative AI to enhance your social media strategy, target your audience and streamline your social media content creation. You are introduced to Meta's powerful AI tools.
What's included
9 videos6 readings5 assignments
Instructor
Offered by
Recommended if you're interested in Marketing
University of Michigan
Johns Hopkins University
University of Michigan
Coursera Instructor Network
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