In this short course, you learn what generative AI is and discover how it can be applied in different business scenarios. You will explore how you can utilize generative AI to enhance your social media strategy, target your audience and streamline your social media content creation. You are introduced to Meta's powerful AI tools.
In this short course, you learn what generative AI is and discover how it can be applied in different business scenarios. You will explore how you can utilize generative AI to enhance your social media strategy, target your audience and streamline your social media content creation. You are introduced to Meta's powerful AI tools.
What's included
9 videos6 readings5 assignments
Show info about module content
9 videos•Total 61 minutes
Understanding Generative AI: An Overview•8 minutes
Exploring Different GenAI Technologies•12 minutes
Applications of Generative AI in Business•8 minutes
Navigating the Challenging: Concerns with AI•8 minutes
Integrating Generative AI into Social Media Strategies•3 minutes
Understand Your Target Audience with Generative AI•6 minutes
GenAI Tools for Content Creation•8 minutes
Streamlining Ad Creation with GenAI•7 minutes
Conclusion: GenAI in Social Media Marketing•1 minute
6 readings•Total 60 minutes
Responsible AI - AI at Meta•10 minutes
Summary: Key Takeaways on Generative AI•10 minutes
GenAI Tools for Target Audience Analysis•10 minutes
GenAI Tools for Content Creation•10 minutes
Meta's Suite of AI-Powered Ad Tools•10 minutes
Summary: GenAI in Social Media•10 minutes
5 assignments•Total 140 minutes
Graded Quiz: GenAI in Social Media Marketing•40 minutes
Practice Quiz: Understanding Generative AI•20 minutes
Activity: Experience the Power of GenAI•30 minutes
Practice Quiz: Understanding GenAI in Social Media Marketing•20 minutes
Activity: Create a Social Media Post Using GenAI•30 minutes
Instructor
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Meta builds technologies that help people connect with friends and family, find communities, and grow businesses. The Meta Professional Certificates create opportunities so that anyone regardless of education, background or experience can learn high-quality skills to land a high-growth career—no degree or experience required to get started. Meta also offers training courses on the metaverse to educate people, brands, businesses and professionals on the opportunities it presents and what it means for our world today and into the future.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.