By the end of this project you will have created a template for creating customer personas in Canva. After reviewing the Canva toolbar you'll create a customer persona template. Based on CRM data, social media information, and purchasing pattern information, customer personas will facilitate understanding of the ideal customer for your organization. They can then be leveraged to create effective marketing strategies and plans.
Create Customer Personas in Canva
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Learn, practice, and apply job-ready skills with expert guidance
4.7
(27 reviews)
Beginner level
Recommended experience
2 hours
Learn at your own pace
Hands-on learning
What you'll learn
Identify priorities for the customer and list goals and motivations for purchasing behaviors
Determine customer persona pain points and create "bite size" picture of the customer persona
Skills you'll practice
Details to know
Earn a career certificate
Add to your LinkedIn profile
Taught in English
No downloads or installation required
Only available on desktop
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About this Guided Project
Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Create a Free Canva Account
Review the Canva Toolbar
Choose Visual Representations for the Persona
Identify Customer Priorities
Determine Pain Points and Finalize the Customer Persona Visual
Recommended experience
A business background or sales background will benefit from this project
5 project images
Instructor
Offered by
How you'll learn
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
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Frequently asked questions
Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.
You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.