Content Optimization: What Is It and Why Is It Important?
March 17, 2025
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Instructor: Omodiaogbe Samuel
1,730 already enrolled
Included with
Recommended experience
Intermediate level
Familiarity with basic business and IT terms
Recommended experience
Intermediate level
Familiarity with basic business and IT terms
Analyze the ten building blocks of the canvas to determine the viability of your business model
Apply the model to create internal and external synergy that leads to value-creation for your organization, and the customers
Use the canvas as a strategic framework to differentiate and create a competitive edge in the marketplace
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Only available on desktop
By the end of this guided project, you will be able to use the Digital Transformation (DT) Canvas to position your organization for competitiveness. Digital transformation is the integration of digital technology into business processes to fundamentally change how an organization operate and deliver value to customers. The Digital Transformation Canvas help you think through the implications of digitalization by analyzing the business processes to focus, the technologies to use, as well as the value to create for the business and customers. The canvas is comprised of ten blocks, with each block providing analysis and insights on how to use the model to achieve the strategic goals of transformation.
For us to practically demonstrate how to use the Canvas to conduct analysis and make strategic decisions, we will use a spreadsheet to analyze a Fintech startup company as a case study. Example of the case study would empower you to apply the model to your company or any other company of your choice. The project is for business leaders, strategist, technologist, startup founders, and innovation professionals that want to compete with digitalization. At the end of the project, you will be able to use the canvas to determine your competitiveness in the digital world
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Task 1: Introduction: By the end of this task, you will explain the digital transformation canvas
Task 2: Product/Service Description: By the end of this task, you will describe your product or service
Task 3: Value Proposition: By the end of this task, you will highlight the values to create for customers
OPTIONAL: Assessment
Task 4: Stakeholders and Data Scope: By the end of this task, you will determine your key stakeholder, and data in scope
Task 5: Data Objects, and Machine Readable: By the end of this task, you will express your data object, and machine-readable data
Task 6: Partnership and Values: By the end of this task, you will determine your partners, and the values to create
OPTIONAL: Assessment
Task 7: Implementation, and KPIs: By the end of this task, you will express how to execute the program, and performance measurements
OPTIONAL: Portfolio Activity
Familiarity with basic business and IT terms
The Coursera Project Network is a select group of instructors who have demonstrated expertise in specific tools or skills through their industry experience or academic backgrounds in the topics of their projects. If you're interested in becoming a project instructor and creating Guided Projects to help millions of learners around the world, please apply today at teach.coursera.org.
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
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By purchasing a Guided Project, you'll get everything you need to complete the Guided Project including access to a cloud desktop workspace through your web browser that contains the files and software you need to get started, plus step-by-step video instruction from a subject matter expert.
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At the top of the page, you can press on the experience level for this Guided Project to view any knowledge prerequisites. For every level of Guided Project, your instructor will walk you through step-by-step.
Yes, everything you need to complete your Guided Project will be available in a cloud desktop that is available in your browser.
You'll learn by doing through completing tasks in a split-screen environment directly in your browser. On the left side of the screen, you'll complete the task in your workspace. On the right side of the screen, you'll watch an instructor walk you through the project, step-by-step.