Microsoft
Microsoft Public Relations and Communications Associate Professional Certificate
Microsoft

Microsoft Public Relations and Communications Associate Professional Certificate

Launch your career in public relations. In this program, you’ll learn in-demand skills that will have you job-ready in 5 months or less. No degree or experience required.

 Microsoft

Instructor: Microsoft

11,489 already enrolled

Included with Coursera Plus

Earn a career credential that demonstrates your expertise
4.8

(106 reviews)

Beginner level

Recommended experience

Flexible schedule
5 months at 6 hours a week
Learn at your own pace
Prepare for a degree
Earn a career credential that demonstrates your expertise
4.8

(106 reviews)

Beginner level

Recommended experience

Flexible schedule
5 months at 6 hours a week
Learn at your own pace
Prepare for a degree

What you'll learn

  • Plan basic public relations and communications strategies and identify and evaluate metrics for strategy success

  • Create, organize, and manage various pieces of content for public relations campaigns

  • Develop a plan to cultivate and maintain relationships with media professionals and leverage relationships for crisis management and brand building

  • Develop strategies for effectively integrating multiple communication channels to deliver a cohesive message across a PR campaign

Details to know

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Taught in English

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Professional Certificate - 5 course series

What you'll learn

  • Describe public relations and it's role and importance across various organization types

  • Identify and evaluate essential components of public relations campaign strategy

  • Explain core media relations principles including how to craft a media pitch

Skills you'll gain

Category: Media Relations
Category: Public Relations
Category: Crisis Management
Category: Content Creation
Category: Target Audience
Category: Generative AI Agents
Category: Performance Metric
Category: Generative AI
Category: Ethical Standards And Conduct
Category: Program Evaluation
Category: Corporate Communications
Category: Strategic Communication
Category: Marketing and Public Relations
Category: Communication Planning

What you'll learn

  • Distinguish different types of PR content based on their purpose and function within a PR campaign

  • Apply editing and proofreading best practices to ensure the quality and effectiveness of PR content

  • Develop strategies for organizing and managing various types of PR content efficiently

  • Effectively plan and schedule PR campaign content for optimal impact using a content calendar that is aligned with a PR strategy

Skills you'll gain

Category: Content Management
Category: Content Development and Management
Category: Content Creation
Category: Proofreading
Category: Scheduling
Category: Content Management Systems
Category: Editing
Category: Promotions and Campaigns
Category: Public Relations
Category: Generative AI Agents
Category: Press Releases
Category: Social Media Content
Category: Writing and Editing
Category: Media and Communications
Category: Web Content
Category: Marketing and Public Relations
Category: Content Strategy

What you'll learn

  • The core principles and strategies for effective crisis communication for different types of crises

  • How to initiate and maintain beneficial relationships with various media outlets and how to leverage those relationships in times of crisis

  • How to develop a crisis communication plan that integrates media relations and AI capabilities for both internal and external communication

Skills you'll gain

Category: Crisis Management
Category: Media Relations
Category: Stakeholder Communications
Category: Media Strategy
Category: Communication Planning
Category: Real Time Data
Category: Internal Communications
Category: Generative AI Agents
Category: Public Affairs
Category: Stakeholder Management
Category: Communication Strategies
Category: Corporate Communications
Category: Public Relations

What you'll learn

  • Develop strategies for integrating multiple communication channels to deliver a cohesive and effective campaign

  • Craft compelling PR messages with powerful storytelling and tailor these messages to various PR scenarios

  • Enhance the effectiveness of communication and storytelling strategies with AI tools

  • Create a comprehensive blueprint for effective integrated campaigns while streamlining your PR processes

Skills you'll gain

Category: Storytelling
Category: Integrated Marketing Communications
Category: Marketing Communications
Category: Campaign Management
Category: Public Relations
Category: AI Personalization
Category: Marketing and Public Relations
Category: Content Creation
Category: Strategic Communication
Category: Ethical Standards And Conduct
Category: Content Performance Analysis
Category: Target Audience
Category: Digital Media Strategy

What you'll learn

  • Conduct a stakeholder analysis to identify key stakeholders and their potential impact and influence in various PR scenarios

  • Analyze key metrics to assemble basic reports that summarize PR campaign results

  • Develop a strategic plan for communication with community and government stakeholders that integrates their specific concerns

  • Implement strategies for stakeholder engagement and the integration of their feedback through a PR campaign

Skills you'll gain

Category: Stakeholder Communications
Category: Strategic Communication
Category: Stakeholder Engagement
Category: Business Reporting
Category: Data Visualization
Category: Stakeholder Management
Category: Performance Reporting
Category: Report Writing
Category: Communication Planning
Category: Presentations
Category: Community Outreach
Category: Marketing Effectiveness
Category: Performance Metric
Category: Marketing and Public Relations
Category: Data Collection
Category: Research Reports
Category: Media Relations
Category: Public Relations
Category: Communication Strategies
Category: Relationship Building

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Get a head start on your degree

When you complete this Professional Certificate, you may be able to have your learning recognized for credit if you are admitted and enroll in one of the following online degree programs.¹

 
ACE Logo

This Professional Certificate has ACE® recommendation. It is eligible for college credit at participating U.S. colleges and universities. Note: The decision to accept specific credit recommendations is up to each institution. 

Instructor

 Microsoft
238 Courses1,693,045 learners

Offered by

Microsoft

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Frequently asked questions

¹ Median salary and job opening data are sourced from Lightcast™ Job Postings Report. Content Creator, Machine Learning Engineer and Salesforce Development Representative (1/1/2024 - 12/31/2024) All other job roles (7/1/2024 - 7/1/2025)