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November 4, 2024
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Launch your career in public relations!. In this program, you’ll learn in-demand skills that will have you job-ready in 5 months or less. No degree or experience required.
Instructor: Microsoft
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(62 reviews)
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Beginner level
This is a beginner-level program, no prior experience is needed
(62 reviews)
Recommended experience
Beginner level
This is a beginner-level program, no prior experience is needed
Plan basic public relations and communications strategies and identify and evaluate metrics for strategy success
Create, organize, and manage various pieces of content for public relations campaigns
Develop a plan to cultivate and maintain relationships with media professionals and leverage relationships for crisis management and brand building
Develop strategies for effectively integrating multiple communication channels to deliver a cohesive message across a PR campaign
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Are you ready to launch a dynamic career in Public Relations and Communications? This Professional Certificate Program is your gateway to the exciting world of PR, designed specifically for aspiring professionals eager to make a mark in the industry. This comprehensive program brought to you by Microsoft, comprising five courses, equips you with the essential skills and knowledge to excel in various PR roles such as PR Associate, Communications Coordinator, and Media Relations Coordinator.
You'll master the basics of Public Relations, strategic planning, and media relations while exploring the impact of Generative AI. Become proficient in content development and management, leveraging AI tools to enhance your creative process. Learn to handle crises with effective communication strategies, build strong media relationships, and integrate PR with marketing for cohesive campaigns. You'll learn how to use metrics to evaluate PR campaigns and craft comprehensive communication strategies. You will also discover how to conduct a comprehensive stakeholder analysis to identify and characterize different stakeholder groups involved in a PR campaign. Along the way, you will explore how to incorporate Microsoft’s tools, such as Copilot into your future work.
This program not only provides theoretical knowledge but also hands-on experience, preparing you for the real-world challenges of Public Relations. Enroll now and take the first step towards becoming a PR powerhouse!
Applied Learning Project
Throughout the program, you’ll get to practice your new public relations and communications skills through hands-on projects including:
Developing basic PR strategies
Creating and managing content for a PR campaign
Formulating a crisis management communication plan
Designing an integrated PR and marketing campaign
Establishing a comprehensive stakeholder relations and reporting strategy
By the end, you’ll have a professional portfolio that you can show to prospective employers.
Describe public relations and it's role and importance across various organization types
Identify and evaluate essential components of public relations campaign strategy
Explain core media relations principles including how to craft a media pitch
Distinguish different types of PR content based on their purpose and function within a PR campaign
Apply editing and proofreading best practices to ensure the quality and effectiveness of PR content
Develop strategies for organizing and managing various types of PR content efficiently
Effectively plan and schedule PR campaign content for optimal impact using a content calendar that is aligned with a PR strategy
The core principles and strategies for effective crisis communication for different types of crises
How to initiate and maintain beneficial relationships with various media outlets and how to leverage those relationships in times of crisis
How to develop a crisis communication plan that integrates media relations and AI capabilities for both internal and external communication
Develop strategies for integrating multiple communication channels to deliver a cohesive and effective campaign
Craft compelling PR messages with powerful storytelling and tailor these messages to various PR scenarios
Enhance the effectiveness of communication and storytelling strategies with AI tools
Create a comprehensive blueprint for effective integrated campaigns while streamlining your PR processes
Conduct a stakeholder analysis to identify key stakeholders and their potential impact and influence in various PR scenarios
Analyze key metrics to assemble basic reports that summarize PR campaign results
Develop a strategic plan for communication with community and government stakeholders that integrates their specific concerns
Implement strategies for stakeholder engagement and the integration of their feedback through a PR campaign
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Our goal at Microsoft is to empower every individual and organization on the planet to achieve more. In this next revolution of digital transformation, growth is being driven by technology. Our integrated cloud approach creates an unmatched platform for digital transformation. We address the real-world needs of customers by seamlessly integrating Microsoft 365, Dynamics 365, LinkedIn, GitHub, Microsoft Power Platform, and Azure to unlock business value for every organization—from large enterprises to family-run businesses. The backbone and foundation of this is Azure.
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Earn a degree from world-class universities - 100% online
Upskill your employees to excel in the digital economy
Approximately 5 months, 5-6 hours per week
No background knowledge is necessary. This program is designed for learners who have no experience in the field of Public Relations.
While it is not necessary to take these courses in order. They were created to be taken in the following order:
Introduction to Public Relations
Content Development and Management
Media Relations and Crisis Management
Marketing, Communication, and PR
Stakeholder Relations and Reporting
This professional certificate is intended for those wanting to pursue an entry level position in public relations or communications. You will gain skills valuable in the following roles to name a few: PR Associate, Communications Coordinator, and Media Relations Coordinator.
This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Certificate, you’re automatically subscribed to the full Certificate. Visit your learner dashboard to track your progress.
¹ Median salary and job opening data are sourced from Lightcast™ Job Postings Report. Content Creator, Machine Learning Engineer and Salesforce Development Representative (1/1/2024 - 12/31/2024) All other job roles (3/1/2024 - 3/1/2025)